Kartik Aryan Joins Euro Fashion Inners to tap into Gen-Z

16 May 2023, Mumbai 

Euro Fashion Inners, a leading innerwear brand owned by Rupa and Company Limited, has joined forces with renowned actor Kartik Aryan, who will serve as the brand ambassador for the 2023-24 season.

By enlisting Kartik Aryan as their brand ambassador, Euro Fashion Inners aims to capitalize on the actor's immense popularity and connect with a broader customer base, specifically targeting the Gen-Z and millennial demographics. Recognizing the influence of these younger consumer segments, the brand intends to expand its market reach and establish a stronger foothold in the premium innerwear segment.

Euro Fashion Inners has experienced rapid growth in recent years, positioning itself as one of the fastest-growing innerwear brands within the premium segment. With a focus on innovation and customer-centricity, the brand has consistently introduced new products and expanded its distribution network to strengthen its presence in the global consumer market.

Euro Fashion Inners, owned by Rupa and Company Limited, is a leading innerwear brand in India. With its headquarters in Kolkata, the company has been a key player in the innerwear industry since its establishment in 1960. Offering a wide range of products for men, women, and children, Euro Fashion Inners distributes its merchandise through a network of distributors and retailers across India.

The brand's commitment to quality and innovation has been reflected in its remarkable growth. In 2022, Euro Fashion Inners reported a turnover of ₹1,000 crore (US$125 million).

The innerwear market in India, estimated to be worth ₹10,000 crore, is experiencing a steady growth rate of 10% annually.

The men's innerwear segment is the largest, followed by the women's innerwear segment, with the premium innerwear segment showing a faster pace of growth compared to the mass innerwear segment.

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