Killer unveils bold growth strategy at Bharat Tex 2024

At Bharat Tex 2024, Killer, a flagship brand under Kewal Kiran Clothing (KKCL), unveiled its ambitious growth plans, setting the stage for a new era of dominance in the global textile market. Led by Hemant Jain, Joint Managing Director of KKCL, the brand introduced its 'Accelerating the Performance with Double-Engine’ strategy, aimed at fortifying its position in both domestic and international arenas.
Under this strategic framework, Killer is poised to reinforce its 35 year legacy of leadership in India while simultaneously expanding its global footprint. Jain emphasized the brand's commitment to becoming a global fashion powerhouse originating from Bharat. With plans to establish 500 exclusive Killer brand stores in India by December 2025 and ventures into the Middle East and Eastern Europe, Killer is set to transcend borders and cultures.
Central to Killer’s growth strategy is the reshaping of its product portfolio, reflecting a keen understanding of evolving consumer preferences. By increasing its focus on top-wear products and introducing new categories like footwear, undergarments, and accessories, Killer aims to offer comprehensive fashion solutions for the modern man. This strategic approach has solidified the brand's stronghold in bottom-wear segments across various Indian markets.
As Killer charts its course into international markets, it adopts a premium pricing model tailored to diverse consumer landscapes. Ranging from $50 to $200, its pricing strategy positions Killer as a premium fashion brand while ensuring accessibility across different regions. With a keen eye on emerging markets and a commitment to quality and innovation, Killer is poised to captivate global audiences with its bold and trendy offerings.
With its 'Accelerating the Performance with Double-Engine’ strategy, Killer signals a paradigm shift in the Indian textile industry. By leveraging its rich heritage, embracing innovation, and embracing global expansion, Killer is not only redefining Indian fashion but also setting new benchmarks for excellence in the global market. As the brand marches confidently into the future, it remains dedicated to shaping trends, inspiring confidence, and leaving an indelible mark on the world of fashion.