KingsCraft launches Underrated Club streetwear
KingsCraft Online Brands Pvt. Ltd. has unveiled Underrated Club (URC), a new streetwear label, aiming to redefine luxury with a blend of urban style and timeless elegance.
Co-founded by Abhishek Teri and Kartik Anand, headquartered in Pune, Maharashtra, URC plans a robust online presence and strategic retail expansion.
The brand's debut collections, Underrated Originals and Underrated Classics, promise seasonal designs, bold graphics, and durable wardrobe staples.
With a focus on the burgeoning Indian market, URC seeks to pioneer in luxury streetwear, emphasizing meticulous craftsmanship and innovative fashion.
Future plans include partnerships, pop-up stores, and flagship openings in major cities.
