Puma ropes in Virat Kohli to promote mobile shopping app

09 June 2022, Mumbai:

India’s number one sports brand Puma has roped in cricketer Virat Kohli to promote its new mobile shopping app in India.

The app will offer the brand’s latest collections, with features like quick login, efficient check-out, and secure digital payments for a faster, seamless, and more convenient shopping experience.

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Customers can virtually try-on products through sophisticated 3D animations.

It will also include a product drop calendar for users to set reminders ahead of key product launches.

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The app will enable users to connect with Puma designers to customize and style products. For many interactive elements of the app, Puma uses augmented reality technology from Snap Inc.

The app is available on both Android and iOS platforms for Indian users and comes with convenient mobile OTP login and secure digital payments, including UPI.

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