Puma to sell merchandize through shopping app in India

07 June 2022, Mumbai:

German sportswear brand Puma plans to sell its merchandize in India through a newly launched shopping app.

The new PUMA app will enable the brand to offer consumers a faster, seamless and convienient digital shopping experience. Powered with multiple technology features, the app enhances users’ experience, says AbhisheGanguly, Managing Director.

One of the fastest-growing and largest international markets for footwear companies, Puma houses brands such as Adidas, Nike and Puma since the last two decades in India and has grown by partnering in cricket and other sporting activities. However, many players have shifted their positioning to lifestyle and regular athletic wear brands.

The onset of COVID-19 has expanded the demand for fitness wear and sports equipment for sporting disciplines other than cricket in India. In addition, the contribution from e-commerce channels has more than doubled for most lifestyle and consumer goods companies. Last year, Puma generated nearly 43 per cent of its sales from e-commerce last year.