07 June 2022, Mumbai:
India’s footwear and specialty retailer, Metro Brands launched its first ever vegan-friendly shoe collection in collaboration with People for the Ethical Treatment of Animals (PETA) India. Called Tie-Dye collection, the new range is made from modern and comfortable materials.
The collection allows customers to conform to their ethics while expressing their fun sense of style, says Pooja Gupta, Chief Corporate Liaison, PETA India. Alisha Malik, President-E-commerce and Marketing, Metro Brands adds, globally, growing number of consumers have been choosing vegan shoes, Metro Brands provides consumers they options they desire through its focus on innovation, trends, and customer service.
Metro Brands’ new collection is a testimony to Lingaya’s Vidyapeeth researchers prediction in 2021 saying, people may opt for vegan and sustainable apparel brands once the pandemic subsides.
