A sports and athleisure brand Campus Activewear has roped in Bollywood actor Vicky Kaushal as their new brand ambassador. The brand plans to launch several campaigns featuring the actor across various platforms in the coming months.

The partnership will enable the brand to connect with a wide customer base and leverage on the Kaushal’s popularity amongst youth to fuel its future growth.
Nikhil Aggarwal, CEO, Campus Activewear says, Kaushal’s effortless style alongwith his confidence, and authenticity make him an ideal choice for the role of a brand ambassador.

Kaushal adds, through this association, Campus Activewear aims to empower individuals to feel confident and comfortable in their own skin. The partnership will enable customers to have fun with personal style and make bold, unique fashion choices.

Showcasing a signature blend of traditional craftsmanship and contemporary designs, acclaimed Mumbai-based designer Anushka Khanna has unveiled her latest summer collection, 'To Dye For.'

Inspired by the bustling streets of Mumbai and the rich tapestry of Indian daily life, the collection encourages fashion enthusiasts to embrace vibrant colors and captivating prints in their daily wardrobes.

The collection offers an exciting medley of hues ranging from the warm marigold yellow to the zesty haldi orange. It highlights Khanna's meticulous attention to detail, with intricate embellishments such as mirrorwork, sequins, and iridescent beads, all crafted using traditional artisanal techniques. Each piece in the collection reflects the brand's commitment to exceptional craftsmanship and whimsical charm.

Aneeth Arora’s fashion label Péro has launched its Autumn/Winter 2024 collection in partnership with ‘Barbapapa, the beloved children’s character, originally created in the 1970s by French authors Annette Tison and Talus Taylor.

Aptly titled ‘Hullabaloove, this playful collection brings the vibrant, abstract Barbapapa characters to life through imaginative garments designed for both men and women.

The collection showcases oversized jackets and coats adorned with various Barbapapa characters as tactile appliqués. The iconic cartoon eyes of the characters are also featured on hats and accessories, adding a playful charm to Péro's intricately handcrafted designs.

‘Barbapapa’ was originally created as a children’s book by Annette Tison and Talus Taylor in 1970. The concept was later adapted into a television series, which followed the adventures of the shape-shifting Barbapapa family and became a beloved show in multiple countries.

Founded by Aneeth Arora in 2008, Péro means ‘to wear’ in the Marwari language. The brand is widely available across India and internationally, retailing through both online and offline multi-brand platforms such as Vestiaire Collective, The Cross, and Pernia’s Pop-Up Shop.

Flying Machine has launched an exclusive ‘Orry x Flying Machine’ capsule collection in partnership with digital creator Orry. Inspired by Korean and Japanese fashion, this unisex range is available in select Flying Machine, Lifestyle, and Shoppers Stop stores across India. The collection brings together oversized fits and androgynous styles, reflecting the youthful, edgy aesthetics of both Flying Machine and Orry.

Shailesh Chaturvedi, CEO and Managing Director, Arvind Fashions, owner of Flying Machine, says, both Flying Machine and Orry share an appreciation for the bold, oversized, and androgynous elements found in Korean and Japanese fashion. Orry’s style aligns seamlessly with Flying Machine’s denim expertise, and this limited-edition capsule lets them express their individuality.

The collection features eye-catching phrases like ‘L8R H8R’ and ‘Can I live,’ emblazoned on streetwear-inspired pieces that cater to Gen Z. In addition to Flying Machine’s signature denim, the capsule includes vests, caps, bucket hats, jorts, parachute pants, and t-shirts, offering a fresh, playful take on street fashion.

Adhering to Korean and Japanese style of fashion, this oversized, androgynous collection is a perfect extension of Orry’s personal style, says the digital creator.

As a part of its broader global strategy in collaboration with Indian licensing agency Bradford License India, British fashion and lifestyle brand Laura Ashley plans to make its debut in the Indian market at the start of 2025.

Known for its apparel and home textiles, Laura Ashley will launch its operations in India with a diverse range of products, including textiles, soft furnishings, wallpaper, furniture, and upholstery. Acquired by Gordon Brothers in 2020, the brand has expanded its retail presence to 81 countries.

Gaurav Marya, Chairman, Bradford License India, says, the agency’s partnership with Laura Ashley aligns with its mission to introduce iconic global brands in India, offering consumers a touch of Laura Ashley's timeless elegance and quality.

The organisation’s expertise in brand licensing and market expansion will contribute to the success of this collaboration.

Renowned for its classic British aesthetic and floral print textiles, Laura Ashley boasts a history spanning over 70 years and operates with 210 global licensed product categories.

Value fashion and lifestyle retailer V-Mart has expanded its physical presence in Uttar Pradesh with the opening of a new store in Lakhimpur. This new outlet offers a wide range of clothing, accessories, and homeware products catering to men, women, and children.
The store's layout emphasises value products with prominent signage highlighting low-priced items such as handbags and t-shirts. Its merchandise includes a blend of western and ethnic wear, with a dedicated section for denim. The homeware department offers bed linens and accessories, and the store also features sleepwear and innerwear.
In addition to the new store launch, V-Mart recently introduced its summer collection, which focuses on casual styles suitable for hot weather. The women's collection features brightly colored cargo trousers, graphic t-shirts, and kurta sets, while the men's collection includes relaxed-fit denim, cargo shorts, and streetwear-inspired t-shirts.
Despite reporting a net loss of Rs 39 crore in the fourth quarter of the 2024 financial year, which ended on March 31, V-Mart anticipates up to 19% growth in the current financial year.

Actors Tripti Dimri and Vijay Varma have been onboarded by Metro Shoes to endorse the brand’s Autumn/Winter 2024 collection. The actors will feature in brand campaign to be telecast across various platforms.

The campaign will enable Metro Shoes to expand its reach to a wider audience and boost sales during the festive season.

Alisha Malik, President, Metro Brands, says, the campaign showcases a well-rounded collection offering everything from everyday essentials to signature styles that are stylish, versatile and comfortable. Both Dimri and Varma perfectly exemplify the brand’s audience that is self-confident, authentic and with a keen sense of personal style.

Dimri adds, the excitement of shopping at Metro with family is a cherished memory. The brand offers a varied range from casual styles in college to more trendy options for special occasions. Its latest collection is set to available for purchase on the brand’s website and retail outlets across the country.

A popular Indian fashion brand, Latin Quarters will soon launch its inaugural eco-friendly capsule collection, Revive.

Featuring various recycled fabrics, including blended linen, remi, flex, and recycled denim, the collection transforms discarded textiles into stylish and functional pieces.

The design palette of the collection emphasises muted, earthy tones that complement the natural textures of the recycled fabrics, reflecting an increasing consumer preference for natural aesthetics in fashion.

The collection offers a range of products, including blended linen tops, tunics, and dresses, as well as recycled polyester pants, skirts, etc

Deepika Bhardwaj, Designer, Latin Quarters, says, the collection inspires brands to leverage sustainable practices to align with growing consumer demand for eco-friendly apparel. The use of recycled fabrics in mainstream fashion opens avenues for growth and innovation in the textile recycling sector, she adds.