All Stories

British brand Laura Ashley plans India debut in 2025

As a part of its broader global strategy in collaboration with Indian licensing agency Bradford License India, British fashion and lifestyle brand Laura Ashley plans to make its debut in the Indian market at the start of 2025.

Known for its apparel and home textiles, Laura Ashley will launch its operations in India with a diverse range of products, including textiles, soft furnishings, wallpaper, furniture, and upholstery. Acquired by Gordon Brothers in 2020, the brand has expanded its retail presence to 81 countries.

Gaurav Marya, Chairman, Bradford License India, says, the agency’s partnership with Laura Ashley aligns with its mission to introduce iconic global brands in India, offering consumers a touch of Laura Ashley's timeless elegance and quality.

The organisation’s expertise in brand licensing and market expansion will contribute to the success of this collaboration.

Renowned for its classic British aesthetic and floral print textiles, Laura Ashley boasts a history spanning over 70 years and operates with 210 global licensed product categories.

British brand Laura Ashley plans India debut in 2025

Latin Quarters to launch inaugural sustainable capsule collection

A popular Indian fashion brand, Latin Quarters will soon launch its inaugural eco-friendly capsule collection, Revive.

Featuring various recycled fabrics, including blended linen, remi, flex, and recycled denim, the collection transforms discarded textiles into stylish and functional pieces.

The design palette of the collection emphasises muted, earthy tones that complement the natural textures of the recycled fabrics, reflecting an increasing consumer preference for natural aesthetics in fashion.

The collection offers a range of products, including blended linen tops, tunics, and dresses, as well as recycled polyester pants, skirts, etc

Deepika Bhardwaj, Designer, Latin Quarters, says, the collection inspires brands to leverage sustainable practices to align with growing consumer demand for eco-friendly apparel. The use of recycled fabrics in mainstream fashion opens avenues for growth and innovation in the textile recycling sector, she adds.

 

Latin Quarters to launch inaugural sustainable capsule collection

Anushka Khanna’s latest collection encourages customers to embrace vibrant colors

Showcasing a signature blend of traditional craftsmanship and contemporary designs, acclaimed Mumbai-based designer Anushka Khanna has unveiled her latest summer collection, 'To Dye For.'

Inspired by the bustling streets of Mumbai and the rich tapestry of Indian daily life, the collection encourages fashion enthusiasts to embrace vibrant colors and captivating prints in their daily wardrobes.

The collection offers an exciting medley of hues ranging from the warm marigold yellow to the zesty haldi orange. It highlights Khanna's meticulous attention to detail, with intricate embellishments such as mirrorwork, sequins, and iridescent beads, all crafted using traditional artisanal techniques. Each piece in the collection reflects the brand's commitment to exceptional craftsmanship and whimsical charm.

Anushka Khanna’s latest collection encourages customers to embrace vibrant colors

V-Mart expands physical presence with a new store in Uttar Pradesh

Value fashion and lifestyle retailer V-Mart has expanded its physical presence in Uttar Pradesh with the opening of a new store in Lakhimpur. This new outlet offers a wide range of clothing, accessories, and homeware products catering to men, women, and children.
The store's layout emphasises value products with prominent signage highlighting low-priced items such as handbags and t-shirts. Its merchandise includes a blend of western and ethnic wear, with a dedicated section for denim. The homeware department offers bed linens and accessories, and the store also features sleepwear and innerwear.
In addition to the new store launch, V-Mart recently introduced its summer collection, which focuses on casual styles suitable for hot weather. The women's collection features brightly colored cargo trousers, graphic t-shirts, and kurta sets, while the men's collection includes relaxed-fit denim, cargo shorts, and streetwear-inspired t-shirts.
Despite reporting a net loss of Rs 39 crore in the fourth quarter of the 2024 financial year, which ended on March 31, V-Mart anticipates up to 19% growth in the current financial year.

V-Mart expands physical presence with a new store in Uttar Pradesh

Department store chain Lifestyle opens first store in Ahmedabad

Landmark Group’s department store chain, Lifestyle has entered the Aurangabad market with the brand’s first store in the Prozone Mall on API Road.

Spread across 22,000 sq ft, the store is the Lifestyle’s 19th store in Maharashtra and 112th in India. Offering an omnichannel experience, the store boasts of features like self-checkout and ‘click and collect’ that allows customers to order online and pick up from a Lifestyle store of their choice.

In the upcoming financial year, Lifestyle plans add 4-5 more stores in Gujarat and Maharashtra. These will include stores in new towns as well as new catchments in existing cities, says Vivek Thilakan, Senior Vice President-Operations (West), Lifestyle International.

A large format department store, Lifestyle offers apparel, footwear, children’s wear and toys, furniture and home furnishings, and personal grooming.  A Lifestyle store is typically spread across 20,000 – 50,000 sq. ft. depending on the location and assortments.

The brand houses more than 350 national and international brands including Louis Philippe, Van Heusen, Arrow, Park Avenue, Benetton, Nike, Adidas, Allen Solly, Levis, Tommy Hilfiger, Swatch, Tissot, and Tag Heuer.
In May 2023, the department store chain opened its 100th store. In the next four years, it plans to open at least 50 new stores across the country.

Azorte

Latest Publications

Image