Denim and lifestyle brand Levi’s opens new Icons store in Mumbai

Expanding its retail presence in the Indian market, global denim and lifestyle brand, Levi’s has opened a new Icon store in Mumbai.

Located at the Palladium Mall, the store is spread across 5,197 sq ft and houses the brand’s latest collections for men and women.

Additionally, it offers exclusive tailoring services for customized alternations and embroidery works, thus ensuring an elevated shopping experience for customers.

Hiren Gor, General Manager-South Asia,Levi Strauss & Co, says, Mumbai remains a key market for Levi’s as the brand expands its presence in India, aligning with its direct-to-consumer strategy. Known for its premium luxury retail mix, Palladium Mall provides the right ambience for the brand’s Icon store, he adds. 

The store offers dedicated sections for men and women along with an expanded range of contemporary fits. It creates a destination reflecting the evolving expectations of today’s consumers while also reinforcing Levi’s position as a leader in denim lifestyle fashion, adds Gor.

The denim portfolio of Levi Strauss and Co includes brands like Levi's, Signature, Denizen, Dockers, and Beyond Yoga. The company sells its products in over 110 countries across the world through omni-channel retail.