Having achieved a gross merchandise value (GMV) of Rs 1,300 crore in FY2023, Brand Studio Lifestyle aims to increase it to Rs 2,000 crore in FY2024.

The house of brands also aims to diversify its retail presence by entering offline markets and launching large-format stores nationwide. Additionally, it plans to sustain growth through category expansions, global retail ventures, and strategic partnerships, maintaining their commitment to delivering real-time fashion to a widening customer base.

Operating six distinct brands, including Highlander, Tokyo Talkies, Vishudh, Locomotive, Ketch, and Hoop, Brand Studio Lifestyle caters to diverse fashion needs, serving over 300 million customers with 25,000 styles across 30 categories.

Primarily a digital-first enterprise, Brand Studio Lifestyle leverages leading e-commerce platforms like Myntra, Flipkart, Amazon, Ajio, and their direct-to-consumer website and app. With over 65 per cent of customers hailing from Tier I and II cities, it also extends its reach through shop-in-shops and online platforms in GCC countries.

Inventory management is streamlined through a sophisticated tracking system, allowing agile adjustments to meet demand. The company collaborates with over 400 supply chain partners and manages vast warehouses dispatching 80,000 units daily.

Riding the wave of India's rising luxury market, Bengaluru, India's Silicon Valley, is attracting a growing number of international luxury brands. With its affluent population, driven by tech professionals and entrepreneurs, and established families with wealth, the city offers a unique and promising market.
What makes Bengaluru attractive
One major draw is it high-spending demographics. Bengaluru is home to over 10 million people it is the third most populous city in India. Bengaluru boasts of a large population of high-net-worth individuals (HNWIs), with over 12,600 millionaires 50 centi-millionaires, eight billionaires and a growing presence of tech professionals with high disposable incomes. As designer Aviva Bidapa says, "Louis Vuitton bags are more common [here] than grocery bags. Everyone has them." Little wonder wy Louis Vutoon established a store in UB City 15 years ago, reflecting the city's growing demand for luxury brands. Beside techies, the city is home to "old money" families, Kannada film industry stars, and sports personalities who contribute to the luxury market.
While historically known for its conservative approach to luxury, Bengaluru is witnessing a shift towards international brands and streetwear, with sneakers gaining popularity. Malls like UB City and Phoenix Mall of Asia, The Collective offer diverse brands and experiences alongside online platforms like Tata Cliq. These are the preferred channels for international brands. Moreover, high import duties make luxury goods in India more expensive compared to other markets, but personalized service and curated experiences can attract local buyers.
While international brands like Louis Vuitton and Ferragamo are present, the city also boasts a thriving local luxury scene with designers like Shantanu & Nikhil have store there, then there is Aviva swimwear, founded by Aviva Bidapa to cater to Bengaluru's growing luxury scene. Angadi Heritage, the opulent store selling silk saris and contemporary Indian designer brands. Sneaker Stories India, an Instagram account promoting the sneakerhead community in Bengaluru. Ensemble the multi-brand Indian designer store is located in the popular Jayanagar neighborhood.
Indeed Bengaluru's unique blend of tech-driven wealth, diverse consumer cohorts, and evolving preferences make it a promising market for international luxury brands. By understanding the local landscape, adapting their approach, and offering personalized experiences, brands can tap into this thriving market and contribute to its continued growth.

09 February 2024, Mumbai

Sanfe, India's largest online femcare brand, launches Glycoclear Technology, a revolutionary skincare innovation addressing complex body care issues faced by Indian women.

Key highlights:

Glycoclear Technology: A trademarked blend of AHAs and BHAs for exfoliation, faster absorption, and smoother skin.

1. • Instalite Detan Body Cream: Detans in 10 minutes.
   • Spotlight Body Lightening Cream: Targets dark underarms, neck, joints, and skinfolds.
   • Clear & Confident Body Wash and Body Lotion: For body acne, tan, bumps, and dark spots.
   • Underarm Lightening Roll On: Balances pH for long-lasting freshness.
   • Reveal No More Bumps Body Scrub: Addresses keratosis pilaris.
     • Focus on Indian women's needs: Addresses concerns like tanned skin, dark underarms, and keratosis pilaris.
     • 18 dermatologist-approved products: Tailored solutions for various body concerns.
     • Rapid growth: Annual revenue run rate of Rs 100 crore and target of 500% growth in 3 years.
     • Financial commitment: 5% of turnover allocated to research and innovation.
     • Funding: Raised USD 3.93 million, with a target of achieving INR 500 crore in revenue.

     Quotes:

     • Archit Agarwal, Co-Founder, Sanfe: "Our mission is to empower women with more than just products. With Glycoclear, we address a broader spectrum of their body needs."
     • Harry Sehrawat, Co-Founder, Sanfe: "Glycoclear is about breaking free from body concerns and societal norms. Each product instills confidence and liberation."
     • Mr. Preeti Ranjan Panda, Dean of Corporate Affairs Relations, IIT Delhi: "This transformative blend is a testament to our commitment to pushing the boundaries of knowledge and fostering impactful innovation."

     Products:

     Sanfe is poised to revolutionize the Indian beauty and wellness sector with its commitment to innovation and focus on women's empowerment.

Latest Textile Events

Fashion retailer Garment Mantra Lifestyle has received an export order of Rs 14 crore ($1.7 million) for its apparel products to be supplied over the next 3 quarters.

The export order is the company’s first from an export market and expects similar order from international markets in the future.

Prem Aggarwal, Managing Director, Garment Mantra Lifestyle, says, the order reflects the company’s efforts and the dedication of its management, designers, and sales team.

A wholesale unit, Garment Mantra Lifestyle Is engaged in the business of garment manufacturing and selling premium quality garments. The company has the required knowledge and resources to supply wholesalers with quality products that represent great value for money.

Swedish lifestyle and accessories brand Gaston Luga has debuted in the Indian market with an aim to introduce its pragmatic designs to local shoppers. The brand has joined forces with several multi-brand online platforms to expand its reach.
Stating its commitment to merging Scandinavian elegance with functional design, Gaston Luga aims to revolutionise the Indian accessory scene, as reported by India Retailing. Known for its expertise in bringing global lifestyle labels to Indian consumers, Maison ID8 Brands,is facilitating Gaston Luga's entry into India, as per Indian Retailer Bureau.
Headquartered in Stockholm, Sweden, Gaston Luga specialiSes in crafting men's and women's bags tailored for everyday utility. Their product range spans from compact shoulder bags to backpacks, including specialised camera bags equipped with various compartments. The brand primarily operates through its global direct-to-consumer e-commerce platform.
In its Indian debut, Gaston Luga offers minimalist yet practical accessories on prominent multi-brand platforms such as Tata Cliq, The White Crow, and Ajio Luxe, catering to customers across the nation. The company's reach extends beyond India, with dedicated e-commerce platforms serving countries like the UK, US, and Thailand.
Highlighting its commitment to sustainability, Gaston Luga recently collaborated with renowned camera brand Nikon to unveil a camera bag line. Notably, the brand employs PETA-approved waterproof vegan leather in its products, as stated on its website.

Painting a picture of robust growth Trent's Q3 FY24 net profit soared by 140 per cent to Rs 370.64 crore. The company’s revenues from operations surged by 50.5 per cent to Rs 3,466.62 crore. Its total expenses rose by 41.64 per cent to Rs 3,101.44 crore during the quarter.

Overall, operating revenues surged to 13 per cent as against 8.5 per cent for Q3 FY23.
In Q3 FY24, Trent’s fashion concepts registered a LFL growth of over 10 per cent vis-a-vis Q3 FY23.

Nuanced picture

Its emerging categories, including beauty and personal care, innerwear and footwear, contributed to over 19 per cent of its standalone revenue of Rs 3,521 crore
During the quarter, Trent also added five Westside and 50 Zudio stores across 36 cities, including 13 new cities.

As of December 31, 2023, Trent’s portfolio included 227 Westside, 460 Zudio and 28 stores across other lifestyle concepts.

The retailer plans to continue expanding its store presence and deepen its reach in new cities. It also plans to continue focusing on online operations and emerging categories like beauty and personal care.

Making its India foray, US-based homeware brand, Pottery Barn has opened an exclusive brand outlet in Mumbai to offer a curated selection of furniture, accessories, and lifestyle products.

Located in the Jio World Plaza shopping mall in Bandra Kurla Complex, the store has been opened in partnership with Reliance Brands, It features a cream and natural wood color palette complemented by soft lighting. From fluffy towels to luxurious quilts, the store caters to every aspect of customers’ home comfort needs. It offers home textiles, including plush throws, cozy bedding, stylish table linens, and decorative cushions.

Beyond textiles, Pottery Barn offers handcrafted furniture pieces and statement decor including a unique coffee table or a captivating artwork. The store follows the November 2023 opening of India's first Pottery Barn Kids store, also located in Jio World Plaza. The Kids' store offers a range of textile products and interactive services like customisation.

Since its 1999 launch in the US, Pottery Barn has established itself as a leading homeware brand. In India, the brand is accessible through its online store and brick-and-mortar outlets in Mumbai and New Delhi.

A prestigious multi-brand luxury Indian fashion boutique, The Amethyst Room is set to host a showcase featuring the renowned womenswear brand Aish from February 17-23, 2023 in RA Puram, Chennai. This event aims to unveil Aish's unique take on fusion style, tailored for everyday wear.
During the showcase, Aish will offer a curated selection of its latest designs, popular pieces, as well as exclusive one-of-a-kind garments. The collection will spotlight Aish's signature use of premium fabrics like cotton, silk, and linen, coupled with their trademark loose and relaxed silhouettes. Among the showcased items will be loose layers, elegant kaftans, versatile wrap tops, chic a-line skirts, and stylish shirt dresses. Aish's fusion prints, including vibrant ginghams, eye-catching neon pinstripes, artistic florals, and abstract patterns, will also take center stage.
The Amethyst Room has a rich history of presenting designer showcases, aimed at introducing leading labels to Chennai's discerning fashion enthusiasts. In recent times, the boutique has organised successful pop-up events featuring esteemed brands such as Shades of India for handloom aficionados and Nikasha for the launch of its 'Nikasha Goa' resort wear line in November 2023.
Originating in Kolkata, Aish specialises in crafting exquisite resort wear for women. Founded by designer Nupur Goenka, Aish's creations are available both online and at select multi-brand outlets like Le Mill, Aloja, and Ajio Luxe. Their product range includes elegantly crafted kaftans, dresses, and separates, all meticulously fashioned from natural fabrics.

Marking a significant expansion of its luxury retail footprint, India’s multi-designer retailer Aza Fashions has unveiled a stunning new store in Ahmedabad.

Sprawling over 10,000 sq ft, the store boasts an expansive selection of women's apparel, menswear, accessories, and fashion jewelry. From traditional Indian couture to contemporary fusion wear, the meticulously curated collection caters to diverse tastes and occasions.

Dr Alka Nishar, Founder & Chairperson, Aza Fashions, says, the store blends craftsmanship with elegance to offer timeless elegance and cutting-edge style.
It also celebrates skill and creativity, adds Devangi Parekh, Managing Director.

The store’s luxurious ambiance and personalised service promise an unforgettable shopping experience. It offers garments from renowned designers like Amit Aggarwal, Sabyasachi, Anushree Reddy, etc.

Launched in 2025, Aza Fashions’ e-commerce platform, Azafashions.com, offers the convenience of shopping for over 1,000 Indian designers from anywhere in the world.

01 February 2024, Mumbai

Latest Textile Events