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India will be Asics’ most rapidly expanding market in Southeast Asia: Rajat Khurana, Managing Director

Sportswear brand Asics foresees India emerging as its most rapidly expanding market in Southeast Asia and as its primary market beyond the established territories of the US, Europe, Japan, and China.
Presently, Asics boasts a presence in 103 stores across India and is poised for consistent expansion throughout the nation. The company aims to augment its footprint, particularly targeting tier 1, 2, and 3 cities, with the goal of potentially doubling its store count by the year 2026. Furthermore, Asics plans to pioneer the running and fitness sector in India by establishing more running clubs and forging partnerships with prominent marathon events across its existing markets.
Looking ahead, Asics envisions inaugurating its inaugural exclusive brand store in 2026, thus granting Indian consumers access to an expanded global product portfolio. The company has observed a burgeoning interest in sports and a shift in purchasing behavior across various tiers of cities. While mono-brand stores currently dominate the market, there exists a robust demand for digital sales channels, particularly from tier 2 and 3 cities, propelled by the burgeoning number of sporting events nationwide.
Asics' sales strategy encompasses a diversified approach, encompassing franchise-operated outlets, multi-brand stores, the company's official website, and various e-commerce platforms. While digital channels contribute significantly to sales, retail outlets remain pivotal, contributing approximately 60 percent to the overall business.
With a projected compound annual growth rate of 25 percent, Asics is steadfast in its commitment to nurturing a thriving running culture in India, where the number of registered runners has surged from 30,000 in 2004 to a staggering 2.5 million presently. Despite entering the Indian market relatively late in 2015, Asics perceives immense potential and prominence owing to the country's burgeoning population and economic growth trajectory.

India will be Asics’ most rapidly expanding market in Southeast Asia: Rajat Khurana, Managing Director

Chumbak unveils new store in Gurgaon

Aiming to connect with a wider audience in the National Capital Region, renowned accessories, homeware, and lifestyle brand, Chumbak unveiled its latest store in Gurgaon. Situated within Sector 50's Good Earth City Centre Mall, the new establishment showcases the brand's eclectic collections inspired by Indian culture.

Shubhra Chadda, Co-founder and Director - Product and Design, says, the store will help the brand better serve its growing Chumbak community in the city. As per Indian Retailer Bureau, the store pledges to offer patrons a delightful array of merchandise, ranging from souvenirs and homeware to accessories, all crafted to bring smiles to customers' faces.

The store has also introduced an enticing inaugural offer—a generous 20 per cent discount for the first month of operations. Visitors can explore a wide assortment of products, including home textiles like cushions and throw blankets, kitchenware essentials, aromatic candles, captivating decor pieces, and an array of accessories.

Founded in 2010 by Vivek and Shubhra Prabhakar in Bengaluru, Chumbak aims to infuse vibrant, contemporary interpretations of traditional Indian aesthetics into the market. The brand's name, meaning 'magnet' in Sanskrit, reflects its allure, while its products bear the label of being designed in India. The brand has a wide retail network with brick-and-mortar outlets spanning various Indian cities, and a thriving direct-to-customer e-commerce platform that helps attract customers across the nation.

Chumbak unveils new store in Gurgaon

The Raymond Group opens flagship store in Mohali

The Raymond Group has opened its latest flagship store in Mohali. Situated on the Airport Road, Raymond Mohali emerges as one of Punjab's largest retail destinations, spanning an impressive 4,000 sq ft.

Spread across two floors - ground and basement - the store promises an unparalleled shopping experience.

Inderjit Singh Brar, Chief Operating Officer, Raymond Panchkula & Mohali stores, says, the Mohali outlet is a designated Raymond Authorised Tailoring Hub.
With exclusive designs and personalised services, the store will also cater to neighboring areas such as Kharar, Rajpura, Banur, Zirakpur, and even Patiala.

Known as Raymond 80, the new store provides everything from fabrics to ready-made garments. It store boasts a diverse range of designer suits, jackets, sherwanis, and traditional Mukatsari kurtas. From ready-made ensembles to bespoke tailoring, the store offers the latest trends and a complete collection of clothing and accessories, including bed linens, blankets, and a plethora of suit-related accessories, adds Brar.

Highlighting the customisation options available at the store, Brar says, customers can personalise their attire according to their preferences, whether it's a classic tuxedo or a contemporary bandh gala suit.

In addition to men's apparel, the store also customises exclusive Raymond women business wear for clients. The store also plans to introduce ethnic wear soon.
Besides apparels, the store also offers a comprehensive range of accessories from ties and cufflinks to wallets, alongside offerings from brands like Park Avenue and Color Plus. Furthermore, it boasts a dedicated Bed and Bath segment, presenting premium bed sheets, blankets, towels, and shawls for both men and women.

The Raymond Group plans to open two more outlets in Kharar and Zirakpur. Additionally, it plans to launch a comprehensive workshop spanning 1,500-2,000 sq ft in Chandigarh's Industrial Area by August 2024, he adds.

The Raymond Group opens flagship store in Mohali

Donear Group launches Neo Stretch Fabric at Bharat Tex 2024

Renowned as India’s premier lifestyle and fashion house, Donear Group unveiled its latest innovation, the Neo Stretch fabric, at Bharat Tex 2024.

Graced by Prime Minister Narendra Modi, the event serves as a pivotal international platform for thought leaders to converge and deliberate upon the textile industry's trajectory.

Renowned for its unparalleled craftsmanship in the suiting domain, Donear Group debuted the Neo Stretch Fabric, a remarkable four-way stretch fabric designed to redefine comfort and shape retention in suiting and shirting. Setting new benchmarks, this fabric not only meets rigorous international quality standards but also boasts superior breathability, elevating the suiting experience to unprecedented levels of luxury and functionality.

The Neo Stretch fabric stands as a paradigm-shifting innovation, offering patrons the 'Freedom to Move' – a campaign underscored by actor Tiger Shroff, highlighting the fabric's exceptional comfort, flexibility, and quality across various activities.

As the largest manufacturer of four-way stretch fabric in India, Donear Group supplies to renowned European brands, solidifying its position as an industry leader. With a primary focus on suiting fabrics, the brand's flagship label, Donear Suiting, epitomises high-quality and fashionable materials tailored for men.

Leveraging state-of-the-art manufacturing facilities and a robust distribution network, Donear Group emerges as a cornerstone of India's textile landscape.

Reflecting on the Neo Stretch launch at Bharat Tex'24, Rajendra V Agarwal, Managing Director, Donear Industries remarks, through platforms like Bharat Tex 2024, Donear Group reaffirms its commitment to innovation and excellence in the textile and apparel sectors. It presents a diverse array of materials catering to evolving fashion sensibilities under our premium brands such as Grado, Donear, Mayur, and Graviera at the expo.

Donear Group launches Neo Stretch Fabric at Bharat Tex 2024

Being Human Clothing bags five awards at India Fashion Forum 2024

A brand established under the charitable trust led by Bollywood actor Salman Khan, Being Human Clothing swept up five prestigious awards at the India Fashion Forum 2024 held in Bengaluru on February 21-22, 2024.

The brand clinched the Alizeh award in the apparel category, acknowledging its exceptional marketing and promotional endeavors. Its celebrity-backed campaigns, multimedia initiatives focusing on lifestyle, and impactful social cause campaigns received accolades for their effectiveness.

Furthermore, Being Human Clothing was honored as the ‘Most Admired Brand for Diversity and Inclusivity.’ It also received recognition for the ‘Most admired ESG Initiative of the Year,’ highlighting its commitment to environmental, social, and governance principles.

Founded in 2012, Being Human Clothing operates with the aim of advancing the objectives of 'Being Human – The Salman Khan Foundation,' which focuses on education and healthcare initiatives for underserved populations in India.

The brand has a robust retail presence, boasting over 94 exclusive brand outlets, more than 400 MBOs, over 200 shop-in-shop formats, and a significant presence in online marketplaces.

The India Fashion Forum 2024 celebrated numerous industry leaders for their remarkable performance and innovative strategies. Notable awardees include Rare Rabbit and Tommy Hilfiger in men’s western wear, AND and Vero Moda in women’s western wear, and Mini Klub and United Colors of Benetton in kidswear.

The event highlighted brands that excelled in marketing, promotions, innovation, and retail expansion. Masaba Gupta for John Jacobs and Forum + BOF PNG Slide were among the individuals and brands recognised for their impactful contributions.

Being Human Clothing bags five awards at India Fashion Forum 2024

Killer unveils bold growth strategy at Bharat Tex 2024

At Bharat Tex 2024, Killer, a flagship brand under Kewal Kiran Clothing (KKCL), unveiled its ambitious growth plans, setting the stage for a new era of dominance in the global textile market. Led by Hemant Jain, Joint Managing Director of KKCL, the brand introduced its 'Accelerating the Performance with Double-Engine’ strategy, aimed at fortifying its position in both domestic and international arenas.
Under this strategic framework, Killer is poised to reinforce its 35 year legacy of leadership in India while simultaneously expanding its global footprint. Jain emphasized the brand's commitment to becoming a global fashion powerhouse originating from Bharat. With plans to establish 500 exclusive Killer brand stores in India by December 2025 and ventures into the Middle East and Eastern Europe, Killer is set to transcend borders and cultures.
Central to Killer’s growth strategy is the reshaping of its product portfolio, reflecting a keen understanding of evolving consumer preferences. By increasing its focus on top-wear products and introducing new categories like footwear, undergarments, and accessories, Killer aims to offer comprehensive fashion solutions for the modern man. This strategic approach has solidified the brand's stronghold in bottom-wear segments across various Indian markets.
As Killer charts its course into international markets, it adopts a premium pricing model tailored to diverse consumer landscapes. Ranging from $50 to $200, its pricing strategy positions Killer as a premium fashion brand while ensuring accessibility across different regions. With a keen eye on emerging markets and a commitment to quality and innovation, Killer is poised to captivate global audiences with its bold and trendy offerings.
With its 'Accelerating the Performance with Double-Engine’ strategy, Killer signals a paradigm shift in the Indian textile industry. By leveraging its rich heritage, embracing innovation, and embracing global expansion, Killer is not only redefining Indian fashion but also setting new benchmarks for excellence in the global market. As the brand marches confidently into the future, it remains dedicated to shaping trends, inspiring confidence, and leaving an indelible mark on the world of fashion.

Killer unveils bold growth strategy at Bharat Tex 2024

Stitching Growth: Fashion and apparel's share in India's consumption boom

15 February 2024, Mumbai

India's growing consumer base is hungry for style, and the fashion and apparel industry is playing an integral role fulfilling these desires. With a projected CAGR of 9 percent until 2025, the industry is poised to become a $190 billion giant by 2026.

But how is the share of fashion and apparel changing within this growth story? Let's dive into the segments, sectors, and cities shaping the future of Indian fashion.
Segment savvy
The Indian apparel market is divided into three-tiers: Premium, mid-price, and economy.
Premium: This segment is seeing explosive growth, fueled by aspirations and brand consciousness.

Much more to it

While the premium segment holds a smaller share, it's experiencing the fastest growth. Rising incomes and brand consciousness fuel this trend, with consumers seeking luxury experiences and designer labels. Think Zara, H&M, and Indian high-street brands like Fabindia.

As per Bain & Company, the premium segment grew at a CAGR of 15 percent from 2017-2022, compared to 8 percent for the overall market.
Mid-price: Interestingly, the mid-price segment remains dominant, catering to the vast middle class seeking quality and affordability. Brands like Levis, Gap, and Lifestyle are catering this segment.

It's expected to grow at a stable CAGR of 8–10 percent, driven by value consciousness and wider product offerings.
Economy: While facing competition from online players, this segment is expected to see moderate growth thanks to its affordability and reach in smaller towns.

Even though its facing pressure from online discounts and brand proliferation, it maintains a steady presence due to its price sensitivity and mass appeal. Brands like Manyavar and Pothys continue to hold strong positions.
Categorywise growth
Menswear: Dominating the market (55 per cent), this sector sees growth in athleisure, casual wear, and formal segments. Men are increasingly experimenting with fashion, driven by rising disposable income and changing lifestyles.
Womenswear: This segment with 35 per cent share is witnessing rapid growth, fueled by urbanization, career aspirations, and evolving fashion trends. Athleisure, western wear, and fusion styles are gaining traction.
Kidswear: This segment with 10 per cent share is expected to grow at a healthy CAGR of 8.8 per cent, driven by rising awareness of child development and brand consciousness among parents.
Cityscape: Tier II & III take center stage
Traditionally, metros and Tier-I cities dominated apparel consumption. However, the story is changing with metros like Delhi, Mumbai, Chennai, Kolkata still holding a significant 40 per cent share but facing saturation.

Consumers here seek niche brands and personalized experiences.
Tier-I cities like Pune, Bangalore, and Hyderabad, with a 25 percent share are witnessing rapid growth, driven by young populations and rising incomes.

Intriguing data-point

These markets favour mid-price brands and omnichannel shopping. Tier II and III cities, with a 35 percent share, is emerging as the fastest-growing market (CAGR 9.5 per cent), fueled by increasing disposable incomes and aspirations. Consumers here seek value for money and are receptive to online platforms.
Forward statement

As India's fashion and apparel sector looks ahead to continued growth, with diverse segments, sectors, and cities contributing to its dynamism, understanding the shifting dynamics and consumer preferences will be key for brands to succeed.

By focusing on personalization, omnichannel strategies, and catering to the specific needs of each segment and region, brands can be part of India's fashion revolution.

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Outdoor clothing brand Gokyo unveils new store in Noida

Marking its expansion into the Northern region, Mumbai-based outdoor clothing brand Gokyo has unveiled its latest store in Noida.

Located inside the Gulshan ONE29 mall, the new store houses Gokyo's diverse and meticulously crafted collection of outdoor clothing and gear.

Featuring the Explorer Series, Alpine Series, and Sherpa Series, Gokyo offers a comprehensive range of products suitable for beginners, intermediates, and expert adventurers alike. Venkatesh Maheshwari, Co-Founder, Gokyo, says, through the opening of this store, the brand aims to inspire and equip adventure enthusiasts with functional and stylish gear.

Expanding its store network, Gokyo recently also opened another outlet in Malad, Mumbai. Through this expansion, the brand aims to provide high-quality outdoor apparel and equipment to adventure enthusiasts across India.

Outdoor clothing brand Gokyo unveils new store in Noida

Max Fashion to open 50 new stores in 2024

Solidifying its position as a leading fashion brand, Max Fashion plans to open 50 new stores this year, taking its total store count to a 550 by year's end.

Marking a significant milestone, Max opened its 500th store in Pune recently. Covering 10,699 sq ft across two floors, this expansive store offers trendy apparel, footwear, and accessories to cater to the diverse needs and styles of discerning customers.

With its vision going beyond, just numbers, Max Fashions aims to elevate customers’ shopping experience by revamping its stores across the nation. The brand plans to transform its stores into bigger and better fashion hubs to offer customers a world-class experience.

Max Fashion also aims to cultivate deeper brand loyalty by fostering meaningful connections with customers and offering high-quality products at affordable prices.

Sumit Chandna, President and Deputy CEO, says, with its commitment to provide a world-class shopping experience, Max Fashion is poised to become a dominant player in the market. The brand aims to rewrite the rules of the Indian fashion through its focus on innovation, enhanced customer experience and strategic expansion.

Max Fashion to open 50 new stores in 2024

Kazo ropes in Janhvi Kapoor as brand ambassador

Fashion brand Kazo has roped in Bollywood actress Janhvi Kapoor as the face of its new Spring Summer 2024 collection. The brand opines, this will help it expand customer base and boost sales of the newly launched collection.

The new Spring/Summer collection features an array of printed co-ord sets, shirts, blazers, floral tops, trousers, and dresses.

Divya Aggarwal, Creative Director, Kazo, says, the SS ’24 collection promises to showcase versatile styles and elevated fashion, seamlessly blending work, social, and glamour aesthetics.”

Siddhant Aggarwal, Director- Operations, adds, Kapoor’s presence will undoubtedly boost the brand’s online and offline endeavors. This collaboration marks a significant step forward in engaging with our diverse customer base, propelling us towards greater heights in the fashion industry.

Kazo’s new collection is available on Kazo’s website, mobile app, and e-commerce platforms like Myntra, Ajio, Nykaa Fashion Amazon, Tata Cliq, Flipkart and Shoppers Stop.

Kazo ropes in Janhvi Kapoor as brand ambassador

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