Madame launches new collection to address evolving consumer preferences in travel and casual fashion

Madame’s latest collection aims to tap into the growing demand for vacation wear. Titled, ‘Be Right Back’ the launch of this new collection aligns with the brand’s focus on seasonal collections that address evolving consumer preferences in travel and casual fashion.

Offering lightweight and breathable clothing options suitable for travel, the BRB range includes dresses, linen co-ord sets, printed cotton shirts, T-shirts, and tropical-inspired designs.

Transitioning across multiple travel and leisure scenarios, the collection caters to consumers seeking functional yet fashionable clothing options.

Sumedha Jain, Head-Marketing, Madame says, designed for women who understand true style, the collection focuses on authenticity and confidence. The apparel pieces in this collection embody carefree vacation mindset while ensuring customers look effortlessly chic whether they're strolling along the beach, enjoying brunch with friends, or exploring a new city. It's fashion that moves with you and adapts to your adventures.

With garments placed in the range of Rs 1,500 and Rs 6,500, the collection is available at Madame’s physical retail stores across India, as well as via its website madameonline.com and other e-commerce platforms.