Crocs ropes in Rashmika Mandanna as new brand ambassador from India
Footwear brand Crocs has roped in Bollywood actress Rashmika Mandanna as its new global ambassador from India. This partnership aims to strengthen the brand's presence across various regions. The collaboration launched with the campaign titled, ‘Your Crocs. Your Story. Your World,’ that aims to promote the Classics collection and Jibbitz charms as everyday fashion items.
Targeting growth in new markets, the video campaign uses uses CGI and visual effects to showcase Mandanna's daily life, highlighting Crocs footwear and Jibbitz charms as tools for personal expression. It presents different settings from her professional and personal life, aiming to promote the charms as customizable style accessories.
Yann Le Bozec, Head – International Marketing, Crocs says, Mandana’s incredible reach across India, especially among young audiences, makes her the perfect ambassador to amplify the brand’s connection with the local consumer. With her in the lead, the campaign aims to inspire the new generation to celebrate their individuality with Crocs.”
Akshat Gupt, CCO and Co-founder, Kulfi Collective, adds, through this campaign, Crocs aims to elevate Jibbitz as a storytelling device - one that visually captures how the brand’s experiences shape its journey.
Launched across digital, social media, retail locations, and brand experiences, the campaign introduces new styles like the Bae Clog and new colors in the Classics and Crush lines, including Mystic Purple and Daylily. These products are available at select Crocs stores across India and online at crocs.in and Myntra.
