All Stories

Crocs collaborates with young influencers for ‘Come as you are’ campaign

Global casual footwear brand, Crocs Inc has collaborated with young influencers Rasha Thadani and Vedang Raina for its 'Come as you are' campaign. Through this partnership, Crocs aims to capitalise on the immense popularity of these young artists, particularly among millennials and Gen Z, to fortify its connection with its youthful customer base.

Expressing her enthusiasm about the collaboration, Thadani states, the brand exudes vibrancy and playfulness, perfectly encapsulated the motto 'Come as you are'.

Sumit Dhingra, Vice President & General Manager, Crocs India, adds, the emergence of Thadani and Raina as prominent figures in the Indian entertainment scene brings a fresh perspective, and this partnership will further enhance the relevance of Crocs’ Classic Clogs and Jibbitz across the nation.

Crocs has a significant presence in the Indian market through its partnership with Metro Brands. Since signing a non-exclusive retail license agreement in 2015, Metro Brands has successfully established over 200 exclusive Crocs brand outlets across India, making the brand accessible to a wide audience.

Crocs collaborates with young influencers for ‘Come as you are’ campaign

Arrow unveils Spring/Summer 2024 collection

Marking a significant expansion of its product offerings, menswear brand Arrow, has unveiled its latest Spring/Summer 2024 collection. Meticulously crafted to bring both comfort and functionality to the workplace, this new collection boasts innovative textiles like 'Autopress Flex'.

Anand Aiyer, CEO, Arrow, says, the Spring/Summer 2024 collection is a a fusion of timeless elegance and contemporary flair. With a keen focus on innovative design elements and fabric selections, the collection caters to the refined preferences of modern gentlemen."

The highlight of Arrow's latest collection is the introduction of Autopress Flex, a blend of cotton and spandex engineered to provide stretch for enhanced comfort and ensure garments remain wrinkle-free throughout wear. Inspired by the vibrant hues of spring, the collection showcases a color palette featuring sage green, dusty pink, olive, tan, and beige.

Arrow's legacy traces back to 1851, with its global presence expanding to the Indian market in 1993. Presently, the brand boasts over 200 brick-and-mortar stores across India and a footprint in more than 1,000 multi-brand outlets spanning 109 cities nationwide.

Arrow unveils Spring/Summer 2024 collection

Kalki Fashions launches maiden store in Hyderabad

Ethnicwear brand Kalki Fashions launched its maiden store in Hyderabad with Bollywood actress Kajal Agarwal.
Nestled in Banjara Hills, the store is a sanctuary for those seeking the perfect wedding attire and all things splendid for their special day.
The store boasts a European ambiance, redefining the shopping experience with its reimagined interiors that transport patrons to the enchanting landscapes of Europe.
A magnificent 6x7 feet artwork frame, meticulously crafted by Kalki’s artisans, welcomes visitors at the entrance, shimmering like a precious jewel, inviting people from all walks of life to immerse themselves in its splendor.
The store offers an array of wedding outfits, from jacket lehengas to innovative draped gowns adorned with capes, trails, and feathers, catering to the preferences of brides, grooms, and wedding attendees alike. Grooms can indulge in regal fabrics like brocade, silk, or velvet to create a majestic look for their special day.
In addition to a plethora of styles for every wedding event, the store features an extensive collection of accessories, including bridal purses, footwear, and belts, ensuring a complete and enchanting shopping experience for all.
Nishit Gupta, Director, Kalki Fashions, says, the store yet spanning 13,000 sq ft, is set to redefine couture in South India, reflecting the brand’s passion and individuality.

Kalki Fashions launches maiden store in Hyderabad

Armani Exchange to organise third edition of A|X Press Play in Pune

Armani Exchange (A|X) is gearing up for the third edition of A|X Press Play, a vibrant cultural extravaganza set to unfold over two days at Kopa Mall in Koregaon Park, Pune, on March 09-10, 2024.

Promising a dynamic blend of global and local music, A|X Press Play will feature performances curated by both internationally renowned electronic artists and homegrown talents.

The inaugural day will showcase sets by esteemed musical acts such as Dualist Inquiry (DJ set), Todh Teri (live), Blurry Slur X Orbs, and Nariki, while the following day will see electrifying performances by Kohra, Prismer, Mogasu X Baawra, and Aayna. Attendees can immerse themselves in interactive installations and witness the mesmerizing art of projection mapping.

Established in 1991, Armani Exchange serves as Armani's accessible fashion line for style-conscious individuals, blending elements from both the Armani Jeans and Armani Collezioni labels upon its inception. With products distributed across 31 countries and online, the brand has solidified its global presence.

A|X made its debut in India at New Delhi's Select Citywalk Mall in October 2016, marking its entry into the Indian market through a partnership with Reliance Retail Ventures Ltd., the retail arm of Mukesh Ambani’s Reliance Group. Presently, A|X boasts over 17 stores across the nation.

Armani Exchange to organise third edition of A|X Press Play in Pune

Tasva COO Dhruv Kaura appointed as new VP, Trends Footwear

Dhruv Kaura, Past Chief Operating Officer, Tasva, has been appointed as the new Vice President of Trends Footwear, a Reliance Retail Venture.

Based in Bengaluru, Kaura will report to Nitesh Kumar, CEO, Trends Footwear and Ajio B2B. In his new role, Kaura will be responsible for managing the company’s extensive network of footwear stores and shop-in-shops housing both Reliance Retail’s private brands and leading footwear brands

His responsibilities include devising new strategies to expand the brand's footprint, fostering sustainable market growth, stimulating demand, and enhancing consumer experiences.

Kaura's decision to depart Tasva, the collaborative venture between ABFRL and renowned fashion designer Tarun Tahiliani, was announced in January after serving since May 2022. During his tenure, he played a pivotal role in expanding Tasva's presence nationwide. With a rich background in the footwear industry, including stints at Adidas for 7.5 years and Bata for 5 years, Kaura brings invaluable expertise to his new role at Trends Footwear.

Initially launched as Reliance Footprint in 2007, Trends Footwear was rebranded in 2017 to align with the group's broader fashion and lifestyle strategy. The rband has expanded significantly over the years. As of February last year, it boasted a presence across more than 700 points of sale in 355 cities throughout India.

Tasva COO Dhruv Kaura appointed as new VP, Trends Footwear

India will be Asics’ most rapidly expanding market in Southeast Asia: Rajat Khurana, Managing Director

Sportswear brand Asics foresees India emerging as its most rapidly expanding market in Southeast Asia and as its primary market beyond the established territories of the US, Europe, Japan, and China.
Presently, Asics boasts a presence in 103 stores across India and is poised for consistent expansion throughout the nation. The company aims to augment its footprint, particularly targeting tier 1, 2, and 3 cities, with the goal of potentially doubling its store count by the year 2026. Furthermore, Asics plans to pioneer the running and fitness sector in India by establishing more running clubs and forging partnerships with prominent marathon events across its existing markets.
Looking ahead, Asics envisions inaugurating its inaugural exclusive brand store in 2026, thus granting Indian consumers access to an expanded global product portfolio. The company has observed a burgeoning interest in sports and a shift in purchasing behavior across various tiers of cities. While mono-brand stores currently dominate the market, there exists a robust demand for digital sales channels, particularly from tier 2 and 3 cities, propelled by the burgeoning number of sporting events nationwide.
Asics' sales strategy encompasses a diversified approach, encompassing franchise-operated outlets, multi-brand stores, the company's official website, and various e-commerce platforms. While digital channels contribute significantly to sales, retail outlets remain pivotal, contributing approximately 60 percent to the overall business.
With a projected compound annual growth rate of 25 percent, Asics is steadfast in its commitment to nurturing a thriving running culture in India, where the number of registered runners has surged from 30,000 in 2004 to a staggering 2.5 million presently. Despite entering the Indian market relatively late in 2015, Asics perceives immense potential and prominence owing to the country's burgeoning population and economic growth trajectory.

India will be Asics’ most rapidly expanding market in Southeast Asia: Rajat Khurana, Managing Director

Titan unveils EBO for premium shoppers in Bangladesh

Tata Group's prestigious watch brand, Titan, has unveiled an exclusive brand store in Dhaka, Bangladesh. Nestled within Mascot Plaza, this new establishment aims to cater to the discerning tastes of the country's premium shoppers, expanding Titan's reach within Bangladesh.

The new store promises a luxurious experience, inviting patrons to explore an extensive collection of watches, including the high-performance 'Fastrack' series, the elegant 'Raga' line tailored for women's special occasions, the sleek 'Edge' timepieces, as well as the 'Sonata' and 'Zoop' lines.

Aside from its physical presence, Titan Company caters to customers through its e-commerce platform, Titan World, offering a seamless shopping experience. As part of the renowned Tata Group, Titan specialises in premium watches, epitomizing style and sophistication.

Furthermore, Titan recently launched a campaign to commemorate International Women's Day, showcasing the multifaceted nature of womanhood and how its watches complement each facet. The brand's commitment to celebrating diversity resonates with its global audience.

With aspirations of sustained growth, Titan Company focuses on expanding its premium brands segment, targeting high-earning individuals. By bolstering its brick-and-mortar presence and leveraging digital platforms, Titan endeavors to meet the evolving demands of its discerning clientele, both in India and beyond, in the years to come.

Titan unveils EBO for premium shoppers in Bangladesh

Style Bazaar unveils 10th store in Uttar Pradesh

Renowned fashion and lifestyle brand, Style Bazaar has unveiled its latest store in Maharajganj, Uttar Pradesh.

This is the brand’s 10th store in Uttar Pradesh alone. Established in 2013, the brand is headquartered in Howrah, Kolkata. Operating under the umbrella of the retail chain Baazar Style Retail, the brand was jointly founded by Shreyans Surana, Rohit Kedia, Bhagwan Prasad, Pradeep Kumar Agarwal, and Rajendra Kumar Gupta.

Specialising in multi-brand fashion and lifestyle goods, Style Bazaar offers a wide array of products including clothing, footwear, luggage, accessories, fragrances, sunglasses, cosmetics, and toys.

Currently, Bazar Style Retail boasts an impressive portfolio of over 152 retail outlets across nine states in India. In addition to Style Baazar, the retail giant also operates under the lifestyle brand moniker, Express Baazar. The latest store in Maharajganj aims to provide high quality fashion and lifestyle offerings to customers across the nation.

 

Style Bazaar unveils 10th store in Uttar Pradesh

Chumbak unveils new store in Gurgaon

Aiming to connect with a wider audience in the National Capital Region, renowned accessories, homeware, and lifestyle brand, Chumbak unveiled its latest store in Gurgaon. Situated within Sector 50's Good Earth City Centre Mall, the new establishment showcases the brand's eclectic collections inspired by Indian culture.

Shubhra Chadda, Co-founder and Director - Product and Design, says, the store will help the brand better serve its growing Chumbak community in the city. As per Indian Retailer Bureau, the store pledges to offer patrons a delightful array of merchandise, ranging from souvenirs and homeware to accessories, all crafted to bring smiles to customers' faces.

The store has also introduced an enticing inaugural offer—a generous 20 per cent discount for the first month of operations. Visitors can explore a wide assortment of products, including home textiles like cushions and throw blankets, kitchenware essentials, aromatic candles, captivating decor pieces, and an array of accessories.

Founded in 2010 by Vivek and Shubhra Prabhakar in Bengaluru, Chumbak aims to infuse vibrant, contemporary interpretations of traditional Indian aesthetics into the market. The brand's name, meaning 'magnet' in Sanskrit, reflects its allure, while its products bear the label of being designed in India. The brand has a wide retail network with brick-and-mortar outlets spanning various Indian cities, and a thriving direct-to-customer e-commerce platform that helps attract customers across the nation.

Chumbak unveils new store in Gurgaon

Bata India expands store count to 2,150 across India

Bata India has expanding its store count to 2.150 with the opening its 500th franchise store in the country.
The brand’s stores are a combination of Company-Owned Company-Operated (COCO), Franchise stores, and Shop-in-Shop (SIS) stores.
Abhinav Sharan, Head- Franchise Business, Bata India says, the company’s franchise partners have been instrumental in its journey to reach this milestone. The inauguration of its 500th franchise store reaffirms the brand’s deep-rooted commitment to India and strengthens its resolve to nurture leaders of tomorrow. Together with its valued partners, the brand aims to continue expanding in India while ensuring that its quality and style are accessible to each of its customers in the country.

Bata India expands store count to 2,150 across India

Max Fashion launches fun-tastic spring collection for kids in India

Max Fashion is launching its new ‘Fun-tastic Fashion for Kids’ collection in India, just in time for spring. This vibrant collection offers a wide range of trendy and comfortable clothing options for children of all ages.

The collection features co-ords and matching sets in various colors like blues, peaches, and yellows. It also includes t-shirts featuring the favorite characters of kids, from Disney princesses and superheroes to Garfield and Tom & Jerry. Besides, the collection offers a wide selection of tops and tees for girls, including playful tie-dye, graphic tees, elegant schiffli tops, and peplum styles. The prices of these tops and tees start at Rs 129 only.

Another feature of the collection is a cool range of oversized tees and polos with striped patterns, interactive prints, and color-blocked options. The collection also offers a variety of dresses, from light summer to cozy knits and floral prints, to suit different occasions

Boys can find shirts in various styles, including casual, smart-casual, checked, poplin, camouflage, striped, and solid colors. Convenient clothing sets for quick dressing and comfortable sleepwear options are also a part of this collection.

Max Fashion launches fun-tastic spring collection for kids in India

Donear Group launches Neo Stretch Fabric at Bharat Tex 2024

Renowned as India’s premier lifestyle and fashion house, Donear Group unveiled its latest innovation, the Neo Stretch fabric, at Bharat Tex 2024.

Graced by Prime Minister Narendra Modi, the event serves as a pivotal international platform for thought leaders to converge and deliberate upon the textile industry's trajectory.

Renowned for its unparalleled craftsmanship in the suiting domain, Donear Group debuted the Neo Stretch Fabric, a remarkable four-way stretch fabric designed to redefine comfort and shape retention in suiting and shirting. Setting new benchmarks, this fabric not only meets rigorous international quality standards but also boasts superior breathability, elevating the suiting experience to unprecedented levels of luxury and functionality.

The Neo Stretch fabric stands as a paradigm-shifting innovation, offering patrons the 'Freedom to Move' – a campaign underscored by actor Tiger Shroff, highlighting the fabric's exceptional comfort, flexibility, and quality across various activities.

As the largest manufacturer of four-way stretch fabric in India, Donear Group supplies to renowned European brands, solidifying its position as an industry leader. With a primary focus on suiting fabrics, the brand's flagship label, Donear Suiting, epitomises high-quality and fashionable materials tailored for men.

Leveraging state-of-the-art manufacturing facilities and a robust distribution network, Donear Group emerges as a cornerstone of India's textile landscape.

Reflecting on the Neo Stretch launch at Bharat Tex'24, Rajendra V Agarwal, Managing Director, Donear Industries remarks, through platforms like Bharat Tex 2024, Donear Group reaffirms its commitment to innovation and excellence in the textile and apparel sectors. It presents a diverse array of materials catering to evolving fashion sensibilities under our premium brands such as Grado, Donear, Mayur, and Graviera at the expo.

Donear Group launches Neo Stretch Fabric at Bharat Tex 2024

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