Azorte embarks on expansion spree, plans 10 new stores for the festive season

Positioned as India’s first tech-fashion brand, Azorte has embarked on an expansion spree with an aim to leverage the on-going festive spirit in the country.  

The brand plans to open approximately 10 more stores across cities by this month-end. Over the last few days, the brand opened three new stores, two in Bengaluru and one in Guwahati. Its store openings reflect the brand’s dedication to meet customers’ evolving demands, offering a curated selection of high-fashion apparel, accessories and innovative tech-enhanced shopping experiences, says Hari Krishnan, General Manager-Head-VM, Azorte.

With the brand’s focus on technology, its stores prominently feature dynamic screens that reiterate the brand’s narrative while also adding an interactive edge to the consumers’ experience. Rather than just showcasing products, the brand’s visual merchandising is designed to tell stories, explains Krishnan. All of its displays are thoughtfully coordinated with the designers’ vision and help customers connect with global fashion trends through curated collections. These new stores carry forward the brand’s distinct identity by combining tech-led interfaces with vibrant store displays.