Foot Locker plans omnnichannel debut in India with Metro Brands, Nykaa Fashion
A global leader in sneaker culture, Foot Locker plans to make its omnichannel debut in India on Oct 19, 2024. The brand will launch physical stores in partnership with Metro Brands while it will also introduce a dedicated Foot Locker website and a shop-in-shop in partnership with Nykaa Fashion on the e-commerce player’s platform.
Foot Locker’s first physical store at Select City Walk in New Delhi will introduce the brand’s globally launched Reimagined concept, offering a cutting-edge shopping experience. With a focus on innovation, the store will provide an interactive and intuitive journey for Indian consumers and sneaker enthusiasts. Complementing the in-store experience, Nykaa Fashion’s digital platform will deliver a seamless online shopping journey that mirrors the excitement of the physical store.
Through these initiatives, Foot Locker India aims to connect with youth, culture, and passion-driven communities. Known as Stripers, the brand’s ambassadors are category experts who will enhance the shopping experience and play a vital role in community programs. Additionally, Foot Locker will offer India’s FLX(TRA) Rewards Program, allowing customers to earn rewards while engaging with top sneaker and apparel brands like Nike, Jordan, adidas, Puma, etc. It will make sneaker personalisation services available at the Sneaker Hub, and sneaker care products from brands like Crep will also be offered.
Peter Scaturro, Senior Vice President-Strategic Planning & Growth, Foot Locker, opines, this expansion will help boost the company’s global growth. Nissan Joseph, CEO, Metro Brands, adds, the collaboration between the two companies will shape India’s growing sneaker culture, while Adwaita Nayar, Co-Founder, Nykaa and CEO, Nykaa Fashion, emphasises, it will help Nykaa deliver a next-gen digital shopping experience to India’s vibrant sneaker community.
