Trent diversifies portfolio with launch of new youth-focused brand-‘Burnt Toast’

11 August 2025, Mumbai
Diversifying its brand portfolio, Trent has launched its new youth-focused fashion brand, ‘Burnt Toast catering to the tastes and preferences of young consumers.
The company opened the brand’s first store in Bengaluru with an aim to establish a strong presence in one of India's most vibrant and fashion-forward cities. Through this launch the company aims to capture a larger share of the youth fashion market in India.
The launch of Burnt Toast proves a significant move for Trent which already includes well-known brands like Westside and Zudio. This expansion is expected to open up new revenue streams and strengthen the company's position in the competitive Indian fashion retail landscape.
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