Salt Attire expands with a first EBO in Dehradun

Expanding its omni-channel strategy, womenswear brand, Salt Attire has opened its first exclusive brand outlet in Dehradun. Located in the Mall of Dehradun, the store offers a wide range of day-to-evening separates and denim, catering to a variety of style preferences.

The store’s design features a monochrome interior with industrial fittings, enhancing the display of the brand’s chic, western-style garments. As listed on the mall’s website, Salt Attire joins other well-known brands including Go Colors, American Tourister, Lenskart, Aldo, Croma, and Lifestyle.

Launched by Dipti Tolani, Founder in 2016, Salt Attire has successfully bootstrapped the business to date. Although the brand has been self-funded so far, they are open to considering external funding—whether through debt or equity—if necessary to accelerate future growth, says Tolani.

With its Dehradun store, Salt Attire continues to strengthen its presence in the Indian fashion market, blending physical retail with its online offerings to reach a broader audience.