OTTO expands with 82nd EBO in Tirupati

19 July, Mumbai 2025

One of India leading menswear brands, OTTO has expanded its retail spread by opening the brand’s 82nd EBO at Tirupati, Andhra Pradesh.

Spread over ground, first and second floors, this 2,000 sq ft store is located at the temple city most preferred shopping destination, the Air Byepass Road. The brand currently operates 12 stores in the regions of Andhra Pradesh and Telangana.

Pothiraj, Managing Director and CEO, Otto Clothing, says, Tirupati is not just a pilgrim centre anymore; rather, it is a bustling and upcoming metro city, with a huge boom in employment and entrepreneurship, leading to higher disposable incomes. Consumers are preferring trendy attire even for their day to-day wardrobe.

Varsha Pothy Sivasankaran, Chief Business Officer, adds, the brand Otto has endeared millions of consumers and their families with its stylish and comfortable range of menswear.

Otto offers a wide range of shirts and trousers across various fabric materials, denims, and accessories. The brand currently retails through over 4,000 MBOs across the country and plans to expand to 100 EBOs during the current fiscal.

The in-house design teams ensure a differentiated approach towards merchandising products and styles that are appropriate to each market.

The company plans to expand over the next 18-24 months through Company owned as well as Franchise stores. It plans to focus on the brand’s growing consumer base of younger Indians with higher disposable incomes in smaller cities and towns.

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