Adidas is set to expand its lifestyle brand, Adidas Originals, in India, with a specific focus on key segments such as running and cricket, says Neelendra Singh, General Manager. The brand, which currently has a network of over 350 franchise stores and 75 company-owned stores across the country, is in the process of establishing stand-alone company-owned stores.

During a recent event, Adidas India successfully sold over half a million Indian team jerseys in collaboration with the BCCI, notes Singh. The fan jerseys were competitively priced at Rs 999, while the players' jerseys were set at Rs 4,999.

Adidas has established a robust distribution network in India, encompassing its retail stores, e-commerce platforms, franchise stores, and digital partners such as Myntra, Flipkart, and Amazon. Additionally, collaborations with wholesale retailers like Shoppers Stop, Lifestyle, Metro Shoes, among others, further extend the brand's reach.

Singh is optimistic about the enduring popularity of the athleisure trend, attributing its longevity to a predominantly young consumer base, evolving fashion cycles, and continuous product innovations by the brand.

Kewal Kiran Clothing, the menswear manufacturer, clocked in Rs 50 crore YoY surge in profit for the second quarter ending September 2023. Revenues grew 16 per cent, and apparel volume saw a 9 per cent YoY increase. Despite a reduced contribution from jeans, there was a 6 per cent YoY improvement in realization, reaching Rs 995. The company plans to capitalize on its established brands' visibility while creating a market for new products.

With a focus on retail expansion, Kewal Kiran Clothing boasts 3,000+ multi-brand outlets, 2,000+ counters in large format stores, and 453 exclusive brand outlets. Looking ahead, the company aims to expand its exclusive brand outlet network for Killer and Integriti brands, with an asset-light franchise-owned franchisee-operated (FOFO) model. The goal is to establish 80-100 EBOs annually, targeting 20 per cent CAGR expansion between FY23-25, according to Antique Stock Broking.

Uptownie, the women's wear brand, has set an ambitious EBITDA growth target of 18 per cent for the current year, with plans to double revenues to Rs 60 crore and increase order value to Rs 2,000 crore. Presently available on 11 marketplaces and a Direct-to-Consumer (D2C) website, Uptownie is gearing up to establish offline stores in the fiscal year 2024-25, says Shivani Agarwal, Co-Founder and CMO.

Currently, 70 per cent of the brand's revenue comes from marketplaces, while the remaining 30 per cent is from the D2C channel. This fiscal year, Uptownie aims to shift this balance to 45 per cent from marketplaces and 55 per cent from the D2C channel. In the following year, the brand plans to introduce shop-in-shops in major stores like Central, Shoppers Stop, and Lifestyle. Additionally, it will open Exclusive Brand Outlets (EBOs) in cities such as Kolkata, Guwahati, and Mumbai by the end of the next year, as mentioned by Agarwal.

Meanwhile, Uptownie is set to venture into the plus-size category with the goal of generating Rs 100 crore in revenue from this expansion.

At the 'Myntra Tech Threads' event held in Bengaluru, Tokyo Talkies, the fast fashion brand under Brand Studio Lifestyle, received the prestigious title of 'Gen Z Brand of the Year' from Myntra. Acknowledged for its trendy and youth-centric appeal, Tokyo Talkies, renowned for its streetwear-inspired style, unveiled its winter collection, showcasing loose denim, metallic puffer coats, and graffiti-style prints.

Shyam Prasad, CEO of Brand Studio Lifestyle, elucidated the brand perfectly encapsulates the vibrant and diverse spirit of Generation Z. Tokyo Talkies aims to simplify, provide accessibility, and offer affordable western wear to modern Indian women. He underscored that the award serves as a testament to the brand's unwavering dedication and hard work.

Established in 2015, Brand Studio Lifestyle, headquartered in Bengaluru, operates on a 'house of brands' model. In 2021, the company launched a direct-to-customer e-commerce store named GetKetch for its diverse labels. Beyond Tokyo Talkies, the brand portfolio includes labels such as Vishudh, Ketch, Locomotive, Highlander, and Hoop. Committed to ongoing innovation, the brand aspires to continue designing and producing avant-garde women's wear in the future.

01 December 2023, Mumbai

Nomad Land: A Collection for the Modern Woman 

Cover Story, a leading fashion brand, presents its latest collection, “Nomad Land”. This collection celebrates the adventurous and adaptable spirit of the modern woman, who combines a nomadic mindset with practical needs.

Artistic and Confident 

Each piece of clothing in the Nomad Land collection is a masterpiece of craftsmanship and style, designed to radiate confidence and leave a lasting impression. The collection reflects the journey of a woman who balances her roots and her wings and embraces her unique identity.

Versatile and Free 

The Nomad Land collection offers a blend of contemporary designs and functional elegance, suitable for any occasion and environment. The collection is inspired by diverse cultures and traditions, creating a rich and colorful mosaic of influences.

Latest Textile Events

Dhruv Kapoor and Ajio have teamed up to launch a wallet-friendly collection on the fashion e-commerce platform. With an Average Selling Price (ASP) of Rs 5,000, the collection boasts of 35 styles, including relaxed sweatpants, oversized tracksuits, distressed denim, and laced shirts in various materials.

CEO of AJIO, Vineeth Nair, sees this collaboration as a game-changer, making the globally renowned brand's fashion accessible to all. Kapoor is thrilled, stating that this partnership fulfills the brand's dream of reaching a broader audience. Known for vibrant designs, Dhruv Kapoor's recent collaboration with Ajio cements its popularity among the stylish Generation Z in India. Fashion-forward pieces at affordable prices await.

04 December 2023, Mumbai

Value fashion brand Max Fashion recently launched its sustainable product line, “Max Cares.”

Operating in India since the last 17 years, Max Fashion has 480 stores across the country. The brand has incorporated various innovative features like e-kiosks and click ‘n’ collect in the stores.

The brand has also expanded online with its e-commerce platform maxfashion.com and has the largest social footprint of 1 million youth followers on Facebook and Instagram.

Max Fashion introduces g new styles every 45 days for its diverse audience. The brand launches new fashion verticals to meet consumers evolving gfashion brands.

To meet evolving trends and consumer demands, the brand has launched new fashion verticals ranging from the shirts to lingerie and even baby clothes.

The brand is actively engaged in environmental initiatives. It promotes ethical sourcing besides supporting community development.

 Latest Textile Events

Metro Brands Limited (MBL), India's swiftest-growing footwear retailer, celebrates a pivotal moment with the inauguration of its 200th Crocs store in India, marking a significant milestone in its retail expansion.

Partnering with Crocs India Limited (CIL) since 2008, the collaboration has won the hearts and feet of Indian consumers, establishing a deeply cherished brand. The journey evolved in 2015 with a non-exclusive retail license agreement, granting MBL the authority to distribute Crocs products in India.

From the inaugural exclusive Crocs store in Lucknow in 2015 to the current milestone at Pondy Bazaar, Chennai, the partnership showcases seamless alignment with MBL's mission. Maulik Desai, Business Head-Crocs at MBL, emphasizes their commitment to a global retail experience focused on comfort and style.

Sumit Dhingra, VP & General Manager, India & SEA, expresses delight in Metro Brand's role as Crocs' significant partner, envisioning an even more exciting future in Indian footwear.

This 200th store not only cements Metro Brand's status as India's fastest-growing footwear retailer but also underscores the enduring impact of the partnership with Crocs India Limited, promising an innovative future in Indian footwear.