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Levi's mannequins redefine instinct-driven experiences

19 October 2023, Mumbai

Levi’s, the iconic denim and lifestyle brand, unveiled its seasonal campaign "For Now, For A Lifetime," celebrating instinct-driven moments.

To extend this narrative, Levi’s orchestrated a groundbreaking experiential activation in Mumbai, Delhi, and Bangalore.
Inspirational

Their mannequins embarked on impromptu adventures inspired by the digital film characters, engaging in activities like video games, movie-watching, savoring vada pao, and chasing sunsets.
This initiative was complemented by consumer engagement activities.

The wandering mannequins appeared in popular public spots and malls, attracting passersby who eagerly posed for photos, sharing them on social media while tagging the brand.
Levi’s transformed well-known locations, such as Carter Road in Bandra and Connaught Place in New Delhi, into advertising spaces.

Livery

Each mannequin showcased the brand's latest collection, featuring new denim fits, elevated t-shirts, shirts, and more.
This experiential activation, bridging offline and online channels, urged everyone to embrace spontaneity and live in the moment without hesitation, reinforcing Levi’s commitment to celebrating life's unique experiences.

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Ram Charan named Manyavar's new brand ambassador

20 October 2023, Mumbai

Manyavar, the renowned ethnic wear brand under Vedant Fashions, proudly introduces actor Ram Charan as its fresh face.
Ram Charan will grace Manyavar's upcoming campaign, #TaiyaarHokarAiye, designed for the wedding and festive season, spanning television, print, and digital platforms.

Festivity

Celebrating special occasions, such as weddings and festivals, becomes a moment of pride and style with Manyavar.
Ram Charan embodies Manyavar's vision of dressing the modern Indian man, forging a strong connection with audiences.
Manyavar, launched by Vedant Fashions in 1999, aimed to revolutionize the unorganized ethnic wear market. Today, it thrives in India and has made its mark in the U.S. and UAE.

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