Arrow unveils Spring/Summer 2024 collection

Marking a significant expansion of its product offerings, menswear brand Arrow, has unveiled its latest Spring/Summer 2024 collection. Meticulously crafted to bring both comfort and functionality to the workplace, this new collection boasts innovative textiles like 'Autopress Flex'.

Anand Aiyer, CEO, Arrow, says, the Spring/Summer 2024 collection is a a fusion of timeless elegance and contemporary flair. With a keen focus on innovative design elements and fabric selections, the collection caters to the refined preferences of modern gentlemen."

The highlight of Arrow's latest collection is the introduction of Autopress Flex, a blend of cotton and spandex engineered to provide stretch for enhanced comfort and ensure garments remain wrinkle-free throughout wear. Inspired by the vibrant hues of spring, the collection showcases a color palette featuring sage green, dusty pink, olive, tan, and beige.

Arrow's legacy traces back to 1851, with its global presence expanding to the Indian market in 1993. Presently, the brand boasts over 200 brick-and-mortar stores across India and a footprint in more than 1,000 multi-brand outlets spanning 109 cities nationwide.