14 August 2025, Mumbai
Expanding its physical presence in India, global athletic brand, New Balance has opened a new retail outlet at Sunview Plaza in Ludhiana. Designed to put the customer experience first, the store offers a personalized, one-on-one service to help shoppers find products best suited to their needs.
The two-story store blends product displays with an interactive layout aimed at both performance-focused athletes and lifestyle-oriented consumers. It features a curated selection of the brand’s performance and lifestyle footwear lines, including popular models like the 1080, 550, 327, and 9060.
The store also serves as a platform to showcase New Balance's proprietary performance technologies, such as Fresh Foam X and FuelCell, in an environment that combines contemporary retail design with functionality. Customers can browse products across running, training, and casual wear categories.
Radeshwer Davar, Country Manager, New Balance India, says, over the past year, New Balance has rapidly expanded its footprint across India, and its Ludhiana store marks another key milestone. More than just a store, it’s an experience center designed to inspire and equip every kind of runner through innovation, performance, and timeless style.
The launch is part of New Balance’s ongoing strategy to strengthen its reach in India through targeted market expansion. By entering Ludhiana, the company is tapping into a region with a growing interest in fitness, sports culture, and premium athletic wear.
Industry observers note that New Balance’s expansion into emerging urban retail hubs aligns with broader trends in India’s sportswear market, where brands are increasingly combining brick-and-mortar experiences with brand storytelling. The Ludhiana store’s focus on personalization and immersive retail reflects a shift from purely transactional shopping to experiential engagement.
