Crocs collaborates with young influencers for ‘Come as you are’ campaign
Global casual footwear brand, Crocs Inc has collaborated with young influencers Rasha Thadani and Vedang Raina for its 'Come as you are' campaign. Through this partnership, Crocs aims to capitalise on the immense popularity of these young artists, particularly among millennials and Gen Z, to fortify its connection with its youthful customer base.
Expressing her enthusiasm about the collaboration, Thadani states, the brand exudes vibrancy and playfulness, perfectly encapsulated the motto 'Come as you are'.
Sumit Dhingra, Vice President & General Manager, Crocs India, adds, the emergence of Thadani and Raina as prominent figures in the Indian entertainment scene brings a fresh perspective, and this partnership will further enhance the relevance of Crocs’ Classic Clogs and Jibbitz across the nation.
Crocs has a significant presence in the Indian market through its partnership with Metro Brands. Since signing a non-exclusive retail license agreement in 2015, Metro Brands has successfully established over 200 exclusive Crocs brand outlets across India, making the brand accessible to a wide audience.
