12 October 2023, Mumbai

Experience luxury with sophisticated Loafers from Language, meticulously handcrafted using premium leather for both elegance and comfort throughout your day and beyond.

The convenient slip-on style makes them an essential addition to any gentleman's wardrobe, elevating your presence from desk to dance floor.
Step into the World of Elegance with Madden Loafers
Step into the world of elegance with Madden Loafers, impeccably tailored for extraordinary moments.

These exceptional shoes showcase captivating leather adorned with a crocodile-print design, highlighted by a unique interplay of dual tones and double monk straps that add an enchanting flair.

Available in Black, Brown, and Grey colour options.
Crafted by Skilled Artisans, the Jerome Loafer
Crafted by skilled artisans, the Jerome Loafer features a premium woven leather upper. Enhanced with plush lining and a leather footbed, these semi-formal loafers infuse both refined and casual outfits with a touch of sophistication.

Available in Brown and Black colour options.
Elevate Your Fashion with the Grant Loafers
Elevate your fashion with the Grant loafers, designed with intricate textures on the apron and showcasing two charming shades.

These shoes perfectly complement formal attire and are ideal for various special occasions.

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09 October 2023, Mumbai

Ahmedabad-based men's fashion brand, Barcelona, is continuing its rapid expansion across India with the recent inauguration of its first physical store in Ratnagiri, Maharashtra.

This move marks the brand's growing presence in the state, adding to its already flourishing retail network.

The new store in Chiplun district offers a wide range of men's western wear, including denim, casual wear, and semi-formal attire, catering to diverse fashion preferences.

This development comes shortly after the opening of Barcelona's debut brick-and-mortar store in Surendranagar, Gujarat, located within the bustling Citi Center Complex.

Retail footprints

Barcelona's expansion strategy focuses on tapping into non-metro markets. In recent months, the brand has successfully launched stores in various locations, including Patna, Hamirpur, Goa, Pune, Visnagar, Mahoba, Kota, and Dapoli.

Founded in 2015 by entrepreneur Jaimin Gupta, Barcelona has made a significant impact on the mid-priced men's western wear segment.

The brand's ambitious plans include a forthcoming initial public offering, although the exact date remains undisclosed. Barcelona's remarkable growth underscores its commitment to bringing trendy men's fashion to every corner of India.

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14 October 2023, Mumbai

trueBrowns, a homegrown urban ethnic lifestyle brand, has launched 40 new products in the men’s wear segment. The brand’s founder, Udita Bansal, expects this category to add 10% to the brand’s revenue this fiscal year.
The recent ET Retail report highlights the potential of the ethnic wear market in India, which is worth $6 trillion and growing at 30-40% annually.
Vision

trueBrowns aims to capture a share of this market, especially the organized sector, which accounts for 20% of the total. The brand also has ambitious growth plans, aiming to achieve a growth rate of over 100% by the end of the next fiscal year.
Launching the men’s wear segment is a strategic move for trueBrowns, as it allows the brand to tap into a growing market and expand its reach to a wider customer base.

The brand’s focus on the organized sector is also significant, as it provides a platform to offer high-quality products and services to consumers.
With its strong brand identity and focus on growth, trueBrowns is well-positioned to succeed in the Indian ethnic wear market.

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12 October 2023, Mumbai

Emma Chamberlain and Levi's® have launched a new collection inspired by the natural world of Northern California. The collection features six effortless pieces in earthy hues with a cozy-core styling and a signature woodsy print.
Tops include a vintage-inspired Boxy Jacket, a colorblock Mockneck Sweater, and a Fitted Knit Top with a pine tree design. Bottoms include a Midi Skirt, Trousers, and 501® Originals in a brown overdye with a lasered tree ring design.

Nuances

Chamberlain served as Creative Director of the collection's campaign, which was shot using the backdrop of Northern California's diverse natural world.
"The Levi's® team gave me so much flexibility and basically took my exact ideas and made them real. It was such a magical experience," said Chamberlain. "I wanted the pieces to have classic silhouettes that you could wear for the next ten years and never get sick of."

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12 October 2023, Mumbai

The Clothing Manufacturers Association of India (CMAI) is set to revolutionize the global apparel industry with its pioneering initiative, 'Brands of India.' This groundbreaking B2B trade show, supported by the Embassy of India, Dubai Chamber, TEXMAS, Dubai Textile Merchants Association, and the RGM Group, is scheduled to take place at the Dubai World Trade Centre, Halls 6 & 7, from November 27th to 29th, 2023.
India's largest apparel showcase in the Middle East
'Brands of India' promises to be India's largest apparel brands show in the Middle East. It brings together over 250 top Indian apparel brands under one roof, spanning Indian ethnic wear, Western wear, and Fusion Wear across Menswear, Womenswear, and Kidswear categories.
Jayesh Shah, Vice President of CMAI and Chairman of the Brands of India Committee, expressed his excitement about the initiative, stating, "Indian craftsmanship has transcended boundaries, and we've surpassed our goal of featuring 150 brands, with over 250 to be showcased."
Global expansion of Indian apparel
The show comes at a time when Indian apparel brands are experiencing growing demand globally. Rajesh Masand, President of CMAI, noted, "Indian apparel brands have made substantial advancements in the GCC countries and African markets, with Indian apparel exports estimated at approximately US$ 2426 million and US$ 913 million, constituting a substantial share of 21% and 19%, respectively."
Promotion of 'Make in India'
Rahul Mehta, Chief Mentor of CMAI, emphasized the significance of the 'Brands of India' show in promoting Indian apparel brands, aligning with the 'Make in India' and 'Atmanirbhar Bharat' initiatives.
Connecting buyers and brands
'Brands of India' is designed to be the primary destination for wholesalers, retailers, distributors, importers, and departmental chains in the MENA region to connect with leading Indian apparel brands. Notable participants include Louis Philippe, Soch, Spykar, and Gini & Jony.
Strategic Dubai location
Dubai's strategic location, known for its exceptional infrastructure, connectivity, free trade zones, and business-friendly policies, makes it the ideal epicenter for international trade.
Grand curtain raiser event
On September 14, 2023, the 'Brands of India' initiative was officially launched in Dubai, graced by H.E. Sunjay Sudhir, Ambassador of India to the United Arab Emirates.

The event drew industry leaders and was well-received by local buying groups, marking a new era for Indian apparel brands on the global stage.

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09 October 2023, Mumbai

New logo reflects brand's commitment to dynamism, inclusivity, and modernity

Numero Uno, India's most loved denim brand, has proudly introduced its fresh new logo, marking a significant milestone in the brand's evolution. The new logo emphasizes on its promise to be dynamic, inclusive, and ahead of the times while embracing and amplifying Numero uno’s core values of Youthful, Casual, Modern, Innovative, and Meaningful.

Embracing Change and Innovation

In an ever-changing world of fashion, Numero Uno recognizes the importance of staying relevant and creating trends rather than following them.

The new logo marks the brand's commitment to remain youthful, and always tuning in with the lively vibe of today’s generation.

With a casual, modern, and innovative approach, the brand promises to continue delivering quality denim wear that makes a statement in the fashion world creating meaningful and purposeful fashion choices like always.

New logo embodies brand's core values, sets a new standard in denim fashion

The new logo incorporation on Numero uno garments has led to a premiumization effect. It has significantly enhanced the visual appeal of the garments making them look more elevated and elegant.

The brand's essence is embodied in the logo, which provides their clothing a feeling of casual elegance and youthfulness while easily blending in with customers preferences.

Shall prevail

The new logo will be prominently featured across all Numero Uno products, stores, and digital platforms, offering customers a fresh and contemporary experience.

As Numero Uno reimagines its world, it sets a new standard in denim fashion, embracing change and innovation to remain a leader in the industry.

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10 October 2023, Mumbai

Global apparel leader recognized for groundbreaking innovations and robust intellectual property portfolio

Innovation arm, Twinery, fosters culture of innovation and develops cutting-edge solutions in wearable technology and female health

Recognition

MAS Holdings, a global apparel and textile manufacturing leader, has clinched the prestigious Clarivate South Asia Innovation Award for the third year in a row.

This accolade, presented at the Mumbai Innovation Forum, underscores MAS' dedication to groundbreaking innovations and maintaining a robust intellectual property portfolio.

MAS' innovation arm, Twinery, fosters a culture of innovation, uniting experts to tackle industry challenges.

Validation; Product verticals Femography and Softmatter have redefined wearable technology and female health solutions, respectively. With 66 granted patents, Twinery's impact is evident, earning it the Fast Company Award for innovative workplace excellence.

MAS Holdings' consistent recognition in the South Asia Innovation Awards is a testament to its lasting contribution to the industry.

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06 October 2023, Mumbai

Lee® has launched a new festive season campaign titled "Lee: Home of The Real Denim". The campaign features popular rapper King to reinforce Lee®’s real denim positioning.

The campaign films feature King in different situations, highlighting Lee® as the ultimate choice for high-quality denim known for durability.

Nuances

The first film, which has gone live on social media platforms and Disney+Hotstar, shows King having brunch in a restaurant. The chef spots King's Lee® jeans and attempts to slice them with a knife, but is unable to do so. The screen then displays the text "If It’s Not Lee, It’s Not Denim".

Lee® is the exclusive licensee of Lee® in India and other South Asian markets. It has expanded Lee’s physical retail store network across India with many stores. Lee® is also available online at its dedicated webstore and popular online marketplaces.

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