Biba unveils glamorous ‘Wedding Collection’ in Ludhiana store grand opening


18 December 2023, Mumbai

Biba, the women's ethnic wear brand, unveiled a sprawling new store in Ludhiana, showcasing its 'Wedding Collection' for winter.

The grand launch featured a dazzling runway show, spotlighting vibrant lehengas and kurta sets. The event, marked by glitz and glamour, drew influencers to explore the boutique adorned with fresh flowers.

More about BIBA

Biba's expansion strategy includes recent store openings in various Indian cities.

The brand, with a global footprint in Malaysia and Nepal, emphasizes an omni-channel approach, offering its collections both offline and through its e-commerce platform.

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