Tokyo Talkies chosen 'Gen Z Brand of the Year' at Myntra Tech Threads
At the 'Myntra Tech Threads' event held in Bengaluru, Tokyo Talkies, the fast fashion brand under Brand Studio Lifestyle, received the prestigious title of 'Gen Z Brand of the Year' from Myntra. Acknowledged for its trendy and youth-centric appeal, Tokyo Talkies, renowned for its streetwear-inspired style, unveiled its winter collection, showcasing loose denim, metallic puffer coats, and graffiti-style prints.
Shyam Prasad, CEO of Brand Studio Lifestyle, elucidated the brand perfectly encapsulates the vibrant and diverse spirit of Generation Z. Tokyo Talkies aims to simplify, provide accessibility, and offer affordable western wear to modern Indian women. He underscored that the award serves as a testament to the brand's unwavering dedication and hard work.
Established in 2015, Brand Studio Lifestyle, headquartered in Bengaluru, operates on a 'house of brands' model. In 2021, the company launched a direct-to-customer e-commerce store named GetKetch for its diverse labels. Beyond Tokyo Talkies, the brand portfolio includes labels such as Vishudh, Ketch, Locomotive, Highlander, and Hoop. Committed to ongoing innovation, the brand aspires to continue designing and producing avant-garde women's wear in the future.