Ajio collaborates with Dhruv Kapoor for an accessible fashion collection

Dhruv Kapoor and Ajio have teamed up to launch a wallet-friendly collection on the fashion e-commerce platform. With an Average Selling Price (ASP) of Rs 5,000, the collection boasts of 35 styles, including relaxed sweatpants, oversized tracksuits, distressed denim, and laced shirts in various materials.

CEO of AJIO, Vineeth Nair, sees this collaboration as a game-changer, making the globally renowned brand's fashion accessible to all. Kapoor is thrilled, stating that this partnership fulfills the brand's dream of reaching a broader audience. Known for vibrant designs, Dhruv Kapoor's recent collaboration with Ajio cements its popularity among the stylish Generation Z in India. Fashion-forward pieces at affordable prices await.