Women’s wear brand Uptownie targets 18% EBITDA growth, plans plus-size segment

Uptownie, the women's wear brand, has set an ambitious EBITDA growth target of 18 per cent for the current year, with plans to double revenues to Rs 60 crore and increase order value to Rs 2,000 crore. Presently available on 11 marketplaces and a Direct-to-Consumer (D2C) website, Uptownie is gearing up to establish offline stores in the fiscal year 2024-25, says Shivani Agarwal, Co-Founder and CMO.

Currently, 70 per cent of the brand's revenue comes from marketplaces, while the remaining 30 per cent is from the D2C channel. This fiscal year, Uptownie aims to shift this balance to 45 per cent from marketplaces and 55 per cent from the D2C channel. In the following year, the brand plans to introduce shop-in-shops in major stores like Central, Shoppers Stop, and Lifestyle. Additionally, it will open Exclusive Brand Outlets (EBOs) in cities such as Kolkata, Guwahati, and Mumbai by the end of the next year, as mentioned by Agarwal.

Meanwhile, Uptownie is set to venture into the plus-size category with the goal of generating Rs 100 crore in revenue from this expansion.