13 September 2023, Mumbai

The international sports power brand U.S. Polo Assn. (USPA) has unveiled a new website and campaign in India.

The website, www.uspoloassn.in, features a modern design and enhanced functionality that is designed to improve the customer experience. The campaign, which features iconic legends from the world of polo, is meant to strengthen USPA's position as a market leader in India.

Latest Textile Events

09 September 2023, Mumbai

KAZO Fashion, known for its versatile designs and quality, introduces Janhvi Kapoor as its new brand ambassador. This collaboration merges Janhvi’s charm with KAZO’s essence, promising to redefine fashion trends.

Unveiling

KAZO celebrates womanhood through fashion, blending extravagance and subtlety. The designs resonate with Janhvi, elevating her confidence and style. The AW’23 collection will sparkle with Janhvi's charm, aiming to redefine India's fashion landscape.

As festivities approach, KAZO launches its AW collection, capturing the magic of the season. Janhvi's charm magnifies KAZO's party-perfect aesthetic. With Janhvi as the brand ambassador, KAZO aims to lead India’s fashion scene, expanding both online and offline.

Latest Textile Events

08 September 2023, Mumbai

In 2023, what do icons like Galeries Lafayette, Michael Kors, Tiffany, Valentino, Laderach, Keune, and Balenciaga amongst others have in common?

They are out to woo Indians in India. With the new status of the fifth largest economy with the possibility of becoming the fourth soon, China’s luxury market tightening purse strings, luxury brands acknowledge the success story that is India and they are eager for their share of the pie.

Video Insights

Ride With Confidence:

In the words of Elias Laderach, CEO of the largest Swiss chocolate retailer, Laderach is confident of India’s upscale consumers and their eagerness for luxury experiences, which makes for a huge opportunity for international brands that are capable of delivery.

This is not optimism but based on hard facts – a Credit Suisse Global Wealth Report said the number of millionaires in India was estimated to double from 796,000 in 2021 to 1.6 million in 2026. Consultants Bain & Company has predicted Indian luxury market will grow 3.5 times to be valued at $200 billion by 2030.

Bespoke catering to Indian taste

International luxury brands have stepped up their game to offer a niche portfolio of India-specific collections to woo the super-rich as is evident from various targeted collections popping up. The increasing importance of the booming luxury market in India for global brands like Louis Vuitton, Franck Muller, Emporio Armani, Bvlgari, and AVI-8, among others, is visible across categories.

Louis Vuitton’s limited edition capsule collection of footwear priced at Rs 75,000-1.20 lakh, for the wedding season, offered a sneak peek into the mind of India’s fashion aficionado. To cash on it, the company introduced a collection of fuchsia-coloured shoes to pay homage to Rajasthan’s royal family.

Swiss luxury watchmaker Franck Muller launched 150 pieces of a first-of-its-kind limited edition watch collection for India. While 100 pieces of the watch are designed in steel and gold, the rest are part of a rose-gold edition.

India's Retail Scenario Transformed 

For the third year in a row, Italian eyewear conglomerate Luxottica launched an India-exclusive festive, limited edition sunglass range for its brands Emporio Armani, Michael Kors and Versace. Its pilot project was done in 2020, for eyewear brands Emporio Armani and Michael Kors.

What’s more, in anticipation of the upcoming festive season, over a dozen luxury brands are entering India.

For example, French luxury retailer Galeries Lafayette is entering India through a partnership with the Aditya Birla Fashion Retail, while Spanish luxury fashion house Balenciaga SA is planning to open stores in collaboration with Reliance Brands. Swiss luxury multi-brand watch and jewelry boutique TimeVallee is looking for an India debut.

Lucrative for luxury

So what’s catalyzing luxe growth in India? First, after two years of lockdown, Indian luxury lovers couldn’t get enough when the market opened. Yes, while the world has been affected by inflation, luxury, time and again has proven to be inflation-proof globally.

As Indians emerge from the woodwork and travel more, they are more exposed to luxury brands and experiences that they would like in their country to buy at will.

Disposable incomes are also triggering the purchase of luxury experiences and the Indians are busy catching up. But will this buoyancy be sustainable? Probably yes, as per the Credit Suisse report, Indian millionaires are growing rapidly.

Global luxury brands handhold local partners

Luxury brands are busy establishing partnerships with India’s retail giants to leverage their customer base and physical network that goes beyond India’s metros and penetrate segments of markets that their local partners are well versed with. 

Reliance Brands is trying to establish its leadership in the Indian luxury market and scaling up its partnerships with Valentino, and Tiffany as the festive season approaches.

Who's who; From Hamleys, the upscale toy store, and Brooke Brothers to Balenciaga, Paul Smith, and Jimmy Choo, Reliance Retail has a massive collection of luxury and bridge brands. Aditya Birla Fashion Retail's possibly biggest partnership will be Galeries Lafayette which itself will house a portfolio of over 200 luxury brands.

Latest Textile Events

06 September 2023, Mumbai

Tata CLiQ Luxury, India's top luxury lifestyle platform, unveils "Indi Finds," a dynamic store aimed at fashion enthusiasts seeking the latest trends.

Awesome

This initiative amplifies the presence of Indian labels and indigenous fashion brands. "Indi Finds" showcases Indian craftsmanship through a carefully curated selection of women's fashion from niche domestic brands, blending tradition with contemporary aesthetics.

While Tata CLiQ Luxury's "Indiluxe" boutique highlights renowned Indian heritage brands, "Indi Finds" takes a different route, encouraging discovery. The store offers shoppers an exclusive array of domestic fashion brands celebrated for modern designs.

Indi Finds

Initially focusing on women's apparel for the festive season, "Indi Finds" features ethnic wear like kurtas and stylish co-ord sets. A men's section will also be added. The store introduces 15 new homegrown brands known for their craftsmanship and competitive pricing. Among them are Anuja Banthia, B'infinite, Ek Katha, and more.

Super-exciting

Gopal Asthana, CEO of Tata CLiQ, strives to elevate the women's shopping experience through the provision of contemporary domestic brands known for their trend awareness and product quality. "Indi Finds" serves as a platform for self-expression through style.

The "Indi Finds" store will introduce 80 premium fashion-forward women's brands, expanding into accessories and footwear for the festive season. It promises regular updates to keep women exploring the latest from domestic labels.

Latest Textile Events

Indian Terrain, a leading men's high-street fashion brand, reopened its flagship store in Chennai today.

The store is located in Phoenix Market City Chennai and is spread across 2000 sq. ft. It offers a wide range of men's casual attire, including shirts, trousers, and t-shirts.

The store was inaugurated by actor Ashwin Kumar, along with Mr. Charath Narasimhan, Managing Director – Indian Terrain and Ms. Shehnaz Shariff, Chief Business Officer – Indian Terrain.

• The newly reopened store offers a pleasant shopping experience with a warm and inviting setting.
• It is designed to ensure that customers can easily find the newest and most sought-after clothing options.
• The store also features a display of high-quality products, promising an exceptional shopping experience to customers.

Quotes:

“The inauguration of our flagship store at Phoenix Marketcity, in Chennai stands as a remarkable milestone for Indian Terrain,” said Mr. Charath Narasimhan, Managing Director – Indian Terrain.

“I am extremely delighted to be part of the re-launch of Indian Terrain's flagship store at Phoenix Market City,” said actor Ashwin Kumar.

Background:

• Indian Terrain was founded in 2000 and has since emerged as a distinguished name in the realm of Indian men's fashion.
• The brand is known for its exceptional craftsmanship, meticulous attention to detail, and contemporary design ethos.

Indian Terrain seamlessly blends classic elements with current trends, making it the preferred choice for those with discerning fashion tastes.