23 October 2023, Mumbai

H&M, the Swedish fast fashion giant, recently inaugurated its 56th store in India, marking its second location in Mangalore, Karnataka.
The new store, situated at Fiza in Nexus Mall, expands the brand's footprint in the region, complementing its existing store on Mangladevi Road.
Background

H&M initially ventured into the Indian market in 2015 with its flagship store at Select CityWalk Mall in New Delhi.
Founded in 1947 by Erling Persson, H&M has grown into a global fashion powerhouse, boasting over 4,000 stores worldwide and a presence in 60 online markets.
In just eight years since entering India, the Sweden-based company has expanded to more than two dozen cities, offering its fashion-forward collections both in-store and online through its website, app, and the e-commerce platform, Myntra.

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21 October 2023, Mumbai

Elevated occasion wear brand Samoh, under Trent Ltd., celebrates its inaugural Bengaluru store, a chic 2000 sq. ft. boutique nestled in Indira Nagar.
This boutique epitomizes Samoh's mission: offering contemporary renditions of cherished Indian designs from the hinterland. Following a triumphant debut in Lucknow, this milestone underscores their nationwide expansion strategy.

Background
Trent's diverse lifestyle offerings have gained recognition, fostering its vision for a progressive lifestyle brand portfolio. Samoh serves the contemporary occasion wear segment.
Trent's roadmap extends Samoh's presence across Indian cities, inviting customers to relish its inclusive selection for both men and women.
Samoh distinguishes itself with premium fabrics, intricate designs, and unwavering attention to detail, becoming the go-to choice for those desiring stylish elegance in occasion wear.

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18 October 2023, Mumbai

Benetton's AW23 collection, designed by Mr. Andrea Incontri, is a functional and timeless celebration of the brand's heritage.

It features a new use of non-colors (white, black, and grey) and sustainable materials (eco-shearling, eco-leather, ecological cotton, recycled polyester, and recycled fake feathers).
The women's wear collection includes puffer jackets, skirts, pullovers, and sweatshirts with all-over prints featuring rabbits, stylized flowers, horizontal or regimental stripes, and houndstooth.
The knitwear features exceptional workmanship, ranging from crochet to moss stitch, plain knit, and rib stitch, in graduated colors, with cables and knots.
Highlights
The men's wear collection features sweaters, turtlenecks, oversized fits, washed sweaters with textured finishes, stripes, all-over jacquard and lightly brushed wool.
The casual elegance of the knitwear mixes with the pared down lines of apparel with tailored finishes: a mix that can be appreciated on premium dress shirts, polo tees and knit pants.
Accessories play an essential role, adding further impact to the overall look for both men and women.
Sustainable fashion
Made from eco-leather with diverse textures ranging from faux crocodile to printed designs, the collection includes Be Bag shoulder bags, totes, bucket bags with zipper belts, combat boots, tartan backpacks, and multi-coloured Shetland gloves.

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21 October 2023, Mumbai

INTEGRITI, a leading men's casual fashion brand from Kewal Kiran Clothing Limited (KKCL), has teamed up with the much-awaited film "GANAPATH," starring Tiger Shroff, in a strategic partnership that is set to boost the brand's image and reach a wider audience ahead of the festive season.

Outlines
INTEGRITI will be prominently featured in the film's engaging depiction, with Tiger Shroff showcasing his incredible dance skills in a lively song with the iconic INTEGRITI logo in the background. This win-win between INTEGRITI and "GANAPATH" reflects a blend of style and energy, promising an exhilarating visual treat for audiences.
It is excited to partner with 'GANAPATH,' a film that matches the vibe and spirit of INTEGRITI. This alliance demonstrates our commitment to providing fashion that suits the dynamic lifestyles of today's youth.

Highlights

INTEGRITI's tie-up with 'GANAPATH' not only showcases its presence in the fashion world but also its alignment with the varied tastes of our discerning customers.
By partnering with a cinematic sensation like 'GANAPATH,' set to rule the festive season at the box office, INTEGRITI aspires to make an enduring influence on the audience."
"GANAPATH" is a fantasy action-drama film presented by Vashu Bhagnani and Pooja Entertainment, directed by the hi-profileVikas Bahl. The film features an impressive cast, including Tiger Shroff, Kriti Sanon, and the legendary Amitabh Bachchan in key roles.
The film is slated for release on October 20, 2023, just before the holiday season, and is expected to become a hit, winning the hearts of movie lovers nationwide.

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18 October 2023, Mumbai

Bringing its Rich Heritage and Innovative Spirit to Life
Wrangler®, the iconic denim and lifestyle brand, announced the opening of its first flagship store in India. Situated in Bengaluru's bustling high street of Indiranagar, the store is a significant milestone for Wrangler®’s expansion in India.
Significant milestone
Spread across 4,500 sq. ft, the store retails Wrangler®’s popular denims, T-shirts, jackets, and sweatshirts. It also offers the newest range of fits for both men and women in line with the latest trends, and premium collections and collaborations.
Omnichannel-enabled retail store
The omnichannel-enabled retail store provides consumers with a unified and superior shopping experience across online and offline channels and touchpoints.
There are Electronic Shelf Labels for omnichannel experience for real-time in-store display and price parity across offline and online stores.
India's first-ever Augmented Reality mural by a fashion brand

At the heart of the store is India's first-ever Augmented Reality (AR) mural by a fashion brand in India.

It’s a celebration of Wrangler®’s rich heritage and innovative spirit, an experience that leaves consumers not just admiring the collection but living it.
The Smart Fitting Rooms will provide innovative experiences to shoppers by engaging & delighting with personalized recommendations and effortless product discovery.
Customer Delight

The store also has Digital Screens to update consumers about the entire gamut of offerings from Wrangler® in real-time.
The store is a testament to Wrangler®’s commitment to providing its Indian consumers with a truly immersive and engaging brand experience.

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It is also a reflection of the brand's growing popularity in India, as more and more consumers seek out its authentic and innovative denim products.

21 October 2023, Mumbai

Levi's® is one of the most iconic and beloved brands in the world, known for its classic American style and innovative spirit. Since 1873, Levi's® jeans have been a staple of wardrobes around the globe, capturing the imagination and loyalty of people for generations.
Today, Levi's® continues to evolve, offering a wide range of leading jeanswear and accessories that allow individuals to express their personal style. From timeless 501® jeans to modern trucker jackets, Levi's® has something for everyone.

Outlines
Levi's® is committed to sustainability and social responsibility. The company has set ambitious goals to reduce its environmental impact and improve the lives of workers throughout its supply chain.

Levi's® is also a vocal advocate for diversity and inclusion, and its products reflect the diversity of its customers.
Levi Strauss & Co.: Global Leader in Jeanswear
Levi Strauss & Co. is the parent company of Levi's® and one of the world's largest brand-name apparel companies. The company designs and markets jeans, casual wear, and related accessories for men, women, and children under the Levi's®, Dockers®, Signature by Levi Strauss & Co.TM, Denizen®, and Beyond Yoga® brands.
Global footprints
Levi Strauss & Co.'s products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,200 brand-dedicated stores and shop-in-shops.
Levi Strauss & Co. is committed to its customers, its employees, and the communities where it operates. The company is a leader in sustainability and social responsibility, and it is working to create a more just and equitable world.

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19 October 2023, Mumbai

Soch Apparels, the leading women’s ethnic wear brand for evening occasions, has announced Deepak Mahnot as its new Chief Marketing Officer.
Deepak will lead the brand’s marketing, CRM, visual merchandising, PR, and customer experience efforts, strengthening Soch’s position in the Indian ethnic wear segment.
Background

Deepak is a seasoned marketer with over 20 years of experience in various industries. He has delivered award-winning campaigns and driven data-driven transformational projects in India and Dubai.
He has worked with reputed organizations like Vision Express, Reliance Infocomm, The Mobile Store, VLCC, and Babyshop. Deepak is excited to join Soch at a time when the brand is poised for exponential growth.
The company welcomed Deepak and expressed the view that he will play a critical role in shaping the next chapter of Soch.
Soch has 160+ stores in over 60+ cities across India and continues to evolve and expand its presence in the ethnic wear market.

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17 October 2023, Mumbai

Nostalgic and Stylish Apparel Line
Wrogn, a youth fashion brand co-owned by Virat Kohli, has collaborated with Disney to launch Made to Play, a collection of fashion apparel for men. The collection features Disney's beloved icon Mickey Mouse and his friends Donald Duck and Goofy, with unique art styles inspired by archival Disney artworks.
The collection includes T-shirts, hoodies, and jumpers with simple line art, minimal color palettes, and sleek typography. It brings out Wrogn's signature style and infuses it with the nostalgic charm of Mickey, who has become a lifestyle fashion icon among young adults.

Unpack

The collection was launched on Flipkart, India's leading e-commerce platform, during its Big Billion Days Sale in October 2023. It is also available through Wrogn's retail network.

Commenting on the launch, Nishant Poddar, Chief Marketing Officer of WROGN, said, "We are excited about this collaboration as it not only reflects Wrogn's quirky essence but also brings out the nostalgia through iconic Disney characters.

The collection ensures accessibility for our customers and encourages them to embrace affordable, comfortable, and playful style choices. The launch of this remarkable collection has been nothing short of phenomenal."
Fashion statement
Wrogn's expertise in creating edgy and fashionable apparel, combined with Disney's timeless stories and characters, ensures that the Made to Play collection resonates with a vast audience.
This collaboration aims to inspire consumers to reconnect with their favorite Disney characters and reminisce about their childhood.

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21 October 2023, Mumbai

Uniqlo's second Mumbai store opened at Oberoi Mall, Goregaon, following its recent western India debut. Spanning 7,500 sq. ft. on the mall's ground floor, Uniqlo Oberoi Mall offers an extensive winter product range, including ultra-light down, heattech, and recycled fleece garments, along with premium fabrics like cashmere, lambswool, and merino.
Shoppers can also find Uniqlo's essential items, such as rayon, AIRism T-shirts, denims, fine cloth shirts, and smart ankle pants, including the Uniqlo and KAWS collaboration UT Graphic T-shirt collection.

Details
Uniqlo Oberoi Mall, Goregaon is the brand's 12th brick-and-mortar store in India and is part of their ongoing expansion in the country. Uniqlo plans to open six to eight more stores in Mumbai and Pune in the next two years, with discussions underway with prominent malls in those cities.
Oberoi Mall, situated in Goregaon (east), boasts a vast array of fashion, food, and entertainment options, housing a variety of well-known brands and offering ample parking and leisure facilities.

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17 October 2023, Mumbai

Kazo Fashion, the renowned fashion label celebrated for its versatile designs and quality, has inaugurated a chic retail haven at 56, Connaught Circle, Block M, Connaught Place, New Delhi.
Spanning around 1000 sqft. across two floors, the store promises an unmatched shopping adventure.

Meticulous design choices, from furniture placement to lighting and signage, maximize both functionality and aesthetics. This is a pivotal moment for Kazo, now boasting 65+ Exclusive Brand Outlet (EBO) stores and 120+ shop-in-shop encounters nationwide, with further expansion plans.
Happening

The Connaught Place outlet features an array of women's apparel, from dazzling party styles to refined workwear and formal attire.

The collection encompasses dresses, tops, shirts, t-shirts, skirts, trousers, jumpsuits, co-ord sets, and more. In addition, customers can peruse a handpicked selection of jewelry, handbags, and belts to enhance their style.
Sensational

With Bollywood sensation Janhvi Kapoor as the Brand Ambassador, Kazo aims to redefine India's fashion landscape and capture a substantial market share in women's fashion.

Future growth plans include digital and physical expansion, underlining the brand's commitment to making stylish, accessible fashion available to a wider audience nationwide.

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