21 July 2023, Mumbai

Triumph International, the renowned Swiss lingerie brand and a global leader in the intimate apparel industry, has named Ankur Damani as the commercial director for India & Sri Lanka.

To Drive Lingerie Market Growth

In his new role, Damani will lead the charge in propelling Triumph Lingerie's growth through the implementation of a robust business strategy, aimed at elevating sales and maximizing retail net profit in the thriving Indian market.

An accomplished business

Damani, a leader with a diverse background in various retail categories, will leverage his 18 years of experience across international and Indian brands to establish Triumph's strong foothold within India's lingerie and innerwear market.

His exceptional leadership, coupled with a deep understanding of global best practices and international markets, promises to drive the brand's next chapter of growth in the region.

Vision

With an ambitious vision to be the most desirable lingerie brand in India, Damani's appointment underlines Triumph's commitment to delivering innovative solutions that go beyond physical expectations, focusing on how women want to feel in their intimate apparel.

The brand is poised to flourish under his guidance, as he brings his successful track record of launching and scaling consumer brands across multiple channels.

Growth story

The strategic move further reinforces Triumph International's dedication to achieving remarkable growth in India and Sri Lanka, as Ankur Damani takes the helm to steer the company toward a prosperous and dynamic future.

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11 July 2023, Mumbai

Founded in Nanjing, China in October 2008 as ZZKKO by entrepreneur Chris Xu, Shein grew to become the world's largest fashion retailer by 2022.

Global fashion & lifestyle e-retailer

Shein obviously is the envy of the fashion trade as it trailblazed its way into the wardrobes and hearts of women in a short time span, making it one of the biggest success stories.

With its super-cheap fast fashion that its fans couldn’t seem to have more of, Shein has particularly made a huge dent in a large market like the US.

Indeed this saw American policymakers go after Shein, all guns blazing. What shook the American lawmakers is that Shein was planning to sink itself into the heart of America by launching an IPO in the US.

Of course, that is still up for debate but clearly, the US and many parts of the Western world have regarded the Chinese brand as an interloper and a dodgy one at that.

Facts about the success story

From Global Triumph to Local Turmoil; Shein generated $30 billion in 2022, a 91 percent increase from the $15.7 billion it made in 2021. It has an estimated 74.7 million active shoppers of which, 13.7 million are based in the US.

Shein the app was downloaded 200 million times in 2022, making it the most downloaded shopping app of that year.

Recently it was valued at $68 billion ahead of a potential late 2023 IPO. Although Shein’s early growth came primarily from India and Saudi Arabia in the past two years, Brazil, Mexico, and the US have been its largest markets.

In a complete turnaround, India, the country that had contributed to Shein’s initial success banned the app in June 2020 as India and China faced off each other over land disputes in the Himalayan terrain that separates the two countries.

App

Shein was amongst the total 59 apps that were sent packing. However, a resilient Shein continued selling its items in India through Amazon and the latest news is Shein is partnering with the retail arm of Mukesh Ambani’s Reliance Industries for a return to India. A Shein spokesperson confirmed this in May 2023.

However, Reliance Retail and Shein are tightlipped about a major comeback to India but media reports suggest the two organizations had struck a licensing deal in which Shein will get a share of the profits and this license would allow its return.

The catch is, Shein plans to produce in India to cater to the domestic market.

Mired in controversy

Shein and controversy have been going hand in hand for some time. And the recent controversy erupted when a team of American social media influencers was taken on a familiarization trip to a manufacturing unit in China so Shein could first-hand give it's North American customers a genuine point of view of its much-maligned production process.

Unveiling the Truth Behind Shein

The well-executed familiarization trip was to help address the issues Shein keeps getting bombarded with in terms of its quick and cheap manufacturing, forced Uighur labour and child workers, dismal working conditions and paltry wages, and so on.

However, according to the five social media influencers, what they saw at the production hub belied the accusations Shein faces in the Western world. “I’m not going to lie, I really expected it to look like it does in the movies, like really dark and dingy, but I was really surprised to see each piece handled with care,” said Destene Sudduth, one of the five visitors, in her Instagram feed.

Surprising Glimpse

The perfectly executed PR campaign was ripped to shreds by many critics, particularly by authors Aja Barber and Cora Harrington who accused the five of being Shein’s spokesperson unwittingly.

Since the controversy started, the social media influencers have deleted some posts but continue upholding that what they heard about Shein in the US is far from what actually Shein is in China’s manufacturing hubs.

Also, Shein has been accused of exploiting trade loopholes to import goods into the US without paying duties or making shipments subject to human rights reviews, said a U.S. House committee report.

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20 July 2023, Mumbai

In a groundbreaking collaboration, Manyavar partners with Marvel to introduce 'Legendary Celebrations,' an extraordinary limited-edition collection that fuses the enchanting Marvel universe with the unmatched style of Manyavar.

Elevating Indian Fashion

Inspired by Black Panther's iconic outfit in Marvel Studios' blockbuster film, the collection showcases meticulously designed Indian wear outfits, celebrating beloved Marvel characters like Iron Man, Black Panther, Captain America, and Thor.

Marvel Meets Indian Elegance

With a blend of impeccable craftsmanship and superhero charisma, 'Legendary Celebrations' caters not only to Marvel enthusiasts but also to those seeking a cool and empowering look.

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17 July  2023, Mumbai

In a heartwarming tribute to the profound connection between parents and their newborns, Benetton proudly introduces its exquisite newborn collection, designed to cater to the unique needs of babies aged 0-18 months.

Serving with care

The Newborn Apparel Collection by Benetton promises to be a delightful addition to the world of love and tenderness that surrounds these precious little ones.

Crafted with meticulous attention to detail, the collection offers an array of essential garments, including short-sleeve t-shirts, half and full-bodysuits, track pants, and shorts.

Options galore

The color palette harmoniously blends gentle pastel shades with bursts of vibrant hues and luminous whites, creating a visually captivating symphony that soothes and delights the senses.

Each piece features carefully designed embroideries, fabric appliques, and prints, prioritizing the utmost comfort of the baby.

Babycare

Safety is of paramount importance, with all fabrics made from 100% cotton and undergoing rigorous testing and processing to ensure the baby's well-being.

The peached finish provides an extra level of softness, and the fabrics have neutral pH values, safeguarding delicate skin. Nickel-free snap buttons are used to prevent rusting and maintain safety standards.

Adding a touch of charm, the collection showcases an adorable bunny icon specially created for Benetton's newborn capsule. This captivating artwork captures the attention and imagination of the little ones, elevating their experience of dressing in style.

Responsible Manufacturing

Emphasizing sustainability, all pieces in the collection are ethically produced in eco-friendly factories, adhering to the highest quality standards and regulations for newborn manufacturing units.

Brand ethos

Benetton's commitment to excellence ensures that parents can cherish every moment with their newborns, knowing they are adorned in the finest, safest, and most lovingly designed garments.

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19 July 2023, Mumbai

Menswear brand Celio delighted customers by reopening its revamped outlet at Inorbit Mall, Vashi, as shared on their official social media accounts.

Redesigned store

The store on Palm Beach Road now showcases a brand new look, featuring an array of stylish offerings.

IndiaRetailing approached Celio for more information about the relaunch and is eagerly awaiting updates from the company to enhance the story further.

Welcomes shoppers with fresh styles

Celio, a renowned French fashion label, enthralls fashion enthusiasts with its menswear collection and boasts a global presence across 60 countries with around 1100 stores.

In India alone, Celio operates 62 exclusive standalone stores and over 700 points of sale, catering to the nation's fashion-forward individuals.

Customer Delight

Inorbit Mall, a subsidiary of the K. Raheja Corporation, inaugurated its first mall in Mumbai's Malad area in 2004.

Since then, Inorbit has expanded its presence to Vashi in Navi Mumbai, Hyderabad in Telangana, and Vadodara in Gujarat, providing shoppers with diverse retail experiences.

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17 July  2023, Mumbai

Monte Carlo Fashions, renowned for its diverse range of branded apparel encompassing knits and woven garments for men, women, and kid’s under the "Monte Carlo" label, has disclosed its business update for the quarter concluding on June 30, 2023.

Strong sales

The company experienced robust demand across all segments, resulting in an impressive 20% revenue growth during Q1 FY24.

The notable surge in quarterly sales was driven by the brand's strong consumer appeal, latest fashion offerings, and unwavering commitment to superior quality.

Aided by successful end-of-season sales and the flourishing festive and wedding seasons throughout India, the company solidified its position in the market.

Expands retail presence

Monte Carlo Fashions further expanded its retail footprint across India, launching 11 new Exclusive Brand Outlets (EBOs) in Q1 FY24.

These included 5 EBOs in the Northern Region, 2 in the Central Region, 2 in the Eastern Region, 1 in the Southern Region, and 1 in the Western Region.

The total count of EBOs has now reached approximately 366, spread across 21 states and 4 union territories. The company remains on track to meet its target of opening 50-55 EBOs this fiscal year.

Omnification

Additionally, Monte Carlo Fashions maintains a strong presence through multi-brand outlets, distributors, and various prominent online platforms.

With an unwavering focus on understanding consumer demand trends, manufacturing top-quality products, and leveraging a robust distribution network, Monte Carlo Fashions has cultivated its core competencies over three decades in the garment industry.

The company is confident in its ability to sustain profitable growth, which will benefit all stakeholders and foster long-term value creation.

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