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Planet Fashion's New Retail Identity in Mumbai

19 June 2023, Mumbai

Planet Fashion, part of Aditya Birla Fashion and Retail (ABFRL), has revealed its fresh retail identity at its Lokhandwala and Dombivali stores in Mumbai.

With 164 stores across India, Planet Fashion is renowned for providing affordable international fashion choices.

What all you need to know

The brand's revamped retail identity incorporates innovative products and packaging, aimed at attracting modern consumers and improving their shopping experience. The distinctive brand identity sets Planet Fashion apart, ensuring easy recognition and uniqueness.

The flagship stores in Lokhandwala and Dombivali offer immersive shopping experiences, showcasing a wide array of products including casual wear, denim, seasonal clothing, formal shirts, trousers, suits, and blazers from renowned brands like Louis Philippe, Van Heusen, Allen Solly, and Simon Carter.

Ms. Farida Kaliyadan, COO of Louis Philippe and Planet Fashion, expressed her pleasure in introducing the new retail identity, emphasizing the brand's commitment to delivering superior craftsmanship, an extensive product portfolio, and an unparalleled retail experience.

The modern and sophisticated shopping experience is achieved through the new logo featuring white, grey, and copper colors, thoughtfully designed fixtures displaying diverse lifestyle looks, and abstract mannequins effectively conveying brand stories and images.

With 164 stores spread across 143 cities in India, Planet Fashion serves as a one-stop destination for premium brands such as Louis Philippe, Van Heusen, Allen Solly, Simon Carter, Reebok, and American Eagle.

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Dollar Industries Targets E-commerce Growth

Dollar Industries Ltd. is focusing on increasing its share of e-commerce sales while expanding its brick-and-mortar retail presence.

E-commerce currently represents only 2-3% of the company's turnover, with a target of reaching 5%.

Plans to increase retail reach  

The company aims to expand its retail reach from 1.25 lakh to 4 lakh stores within the next two to three years.

Material shortage for athleisure line due to high demand  

The athleisure segment is making a significant contribution to revenue, expected to grow by 35-40% and reach a 30% share.

However, the company is facing a material shortage for its athleisure line due to high demand.

Unstable revenue growth

Volatile revenue growth in recent years is attributed to high cotton costs, but steady demand is expected as the company's products are essential. Falling cotton prices and government support will help stabilize margins and achieve the target operating margin of 12%-13%.

Dollar Industries Targets E-commerce Growth

Tasva expands with new Ahmedabad store

13 June 2023, Mumbai

Menswear brand Tasva has announced the grand opening of its latest store in Ahmedabad, Gujarat.

Boasting Impressive Facade

The new store, located on CG Road, spans an expansive area of 5,300 sq. ft. This marks Tasva's second store in the city, with the first store situated at Binori, B Square near Trade Bull Sindhu Bhavan Road.

Brand Tasva Unveils new store

Dhruv Kaura, Chief Operating Officer of Tasva, Aditya Birla Fashion Retail Ltd., shared the exciting news on LinkedIn, highlighting the store's massive three-sided facade, spanning over 100 ft in width and occupying multiple floors.

Tasva is a collaboration between renowned Indian designer brand Tarun Tahiliani and Aditya Birla Fashion & Retail Ltd. Launched in December 2021, the brand's first retail store opened in Malleshwaram, Bengaluru.

Dominance in Fashion Industry

Owned by the esteemed Aditya Birla Group, Aditya Birla Fashion Retail Ltd. (ABFRL) is a leading fashion retail company that boasts an impressive portfolio of brands including Louis Philippe, Van Heusen, Allen Solly, Peter England, and Pantaloons.

Fuels Tasva's Success

Tasva's recent expansion also includes a new store in Madhya Pradesh, located on Gorakhpur Main Road in Jabalpur. Spanning 3,500 sq. ft., this stand-alone store further solidifies Tasva's presence as it continues to captivate the fashion-conscious market.

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Barcelona triples stores, targets small towns

16 June 2023, Mumbai

Barcelona, a men's fashion brand based in Ahmedabad, plans to expand its store count to over 400 this year. With 130 stores and a B2B app, Barcelona aims to onboard 100,000 more retailers.

Aiming to capture the rising demand in Tier 2 and 3 cities

The brand focuses on providing value and affordable fashion in smaller cities, introducing family stores, and collaborating with Khadim and XYXX. India's apparel market is growing, with a shift towards branded clothing.

Venture into new segments

Barcelona aims to leverage social media and Sonu Sood's ambassadorship to capture the demand, while its IPO enhances marketing and creates a large network of apparel shops.

The brand aims to meet the market gap for premium garments at revolutionary prices.

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Celio X Emiway: Fashion Meets Music

12 June 2023, Mumbai

Fusion of Fashion and Music in the Digital Realm

Celio, the premium menswear brand in India, is making a groundbreaking entry into the Metaverse in collaboration with Mumbai-based rapper Emiway Bantai.

The partnership brings together Celio's fashion expertise and Emiway Bantai's musical prowess, resulting in an exclusive collection inspired by Emiway's latest album, 'King Of The Streets'.

In the immersive digital universe of Celio X Emiway Bantai Metaverse, consumers can discover the exciting new collection, interact with fellow fans, and express themselves in innovative ways.

Music, Fashion, and Metaverse Unite

This unique digital experience offers users a firsthand introduction to the Metaverse while providing an opportunity to shop the exclusive collection. It combines the worlds of music and fashion under one virtual roof, as Celio X Emiway Bantai presents a fusion of streetwear and urban fashion.

The collection showcases trendy designs and unique graphics inspired by the brand's style and Emiway's artistic vision. From stylish tees to shirts and bottom wear, fans can connect with Emiway's music in a tangible and fashionable way.

An Innovative Journey into the Metaverse

Emiway Bantai expressed his excitement about the collaboration, emphasizing the synergy between the collection and his street-style personality.

Celio India's CEO, Satyen Momaya, highlighted the brand's commitment to staying ahead of fashion trends and engaging with the audience in an immersive manner.

With the launch of this unique line of merchandise, Celio India aims to embrace the potential and growing popularity of the virtual realm.

Seamless Integration of Art, Fashion, and Technology

The partnership between Celio, Emiway Bantai, and Layer-E's metaverse technology promises to create a new world where art, fashion, and digital experiences converge. This collaboration signifies the limitless opportunities for brands and artists to engage with their fans in profound and immersive ways.

Through Celioverse, Celio India and Emiway embark on an exhilarating adventure that redefines the retail experience, offering a seamless blend of fashion, music, and virtual reality.

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Giordano expands with New Delhi store

15 June 2023, Mumbai

Hong Kong's Giordano has announced the opening of its latest store at Rajouri Garden in New Delhi, according to a social media post by Bikash Sharma, the business head for retail leasing and franchising.

Known for its sub-brands like Giordano Junior and G-motion

Established in 1981, Giordano boasts a wide range of sub-brands such as Giordano Ladies, Lowe Alpine, and Giordano Timewear.

Extends its reach with a new store

With 2,400 stores across 30 countries, the brand is rapidly expanding its presence in India. Not long ago, Giordano also launched an outlet in Ghaziabad. In India, Giordano partners with Brandzstorm, a private company engaged in the manufacturing and distribution of premium watch brands, handbags, sunglasses, and more.

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A Surge in Brand Entry Signals India's Growing Retail Potential

14 June 2023, Mumbai

India is experiencing a record-breaking influx of 24 global brands this year, propelled by the post-Covid surge in consumption.

The number of brand entries in recent years pales in comparison, with only one in 2020, three in 2021, and 11 in 2022, far below the pre-pandemic average.

Global brands set up shops in India

Discussions are underway for prominent names like Roberto Cavalli, Dunhill, and Foot Locker to establish their presence in India. Additionally, Lavazza, Armani Caffe, Jamba, and The Coffee Club are set to make their Indian debut. Noteworthy brands including Valentino, McLaren, Balenciaga, Pottery Barn, Pret A Manger, Tim Hortons, and Popeyes have already ventured into the Indian market.

Prognosis

CBRE forecasts retail leasing to reach 5.5-6 million square feet in 2023, the second-highest figure since the peak in 2019. Fashion stores are leveraging partnerships with Reliance and Aditya Birla for strategic expansion. Aditya Birla Fashion and Retail has joined forces with Galeries Lafayette, while Reliance plans to reintroduce Shein.

Rising consumption propensity

India's rising spending power and its position as a prominent retail destination are attracting international brands. Experts predict a promising future for consumer technology and retail, with Ace Turtle recently teaming up with Dockers for their Indian market entry.  

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Mohan Murjani, Neometa launch Gloria Vanderbilt in India

10 June 2023, Mumbai

Focusing on Women's Denim; Mohan Murjani partners with Neometa to introduce Gloria Vanderbilt in India, focusing on women's denim.

Opening Doors in Bengaluru

The first store will open in Bengaluru in October, with plans for 12 exclusive outlets in the next two years. The brand will also be available through shop-in-shops and aims to have 400 points of sale in the future.

Murjani, renowned for his success with Tommy Hilfiger, is excited to collaborate with Neometa, impressed by their capabilities and commitment to the brand. He believes the partnership will offer the best-fitting women's jeans and a range of desirable products. Captivating Collections for the Modern Indian Woman

Anupam Singh, the founder of Neometa, is enthusiastic about leveraging their expertise to curate collections that resonate with the modern Indian woman while honoring Gloria Vanderbilt's essence. 

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mSecret: Redefining Relaxation

15 June 2023, Mumbai

mSecret, the latest addition from Jain Amar House of Fashion, offers premium loungewear and sleepwear designed for the modern, fashion-conscious woman. With a focus on comfort and style, mSecret revolutionizes relaxation both at home and beyond, quickly becoming the go-to brand for fashionable and tranquil loungewear.

Unveiling the Summer'23 Collection

Embarking on a journey where premium loungewear meets contemporary fashion, mSecret presents its remarkable Summer'23 collection. Featuring Print Paradise, Pajama Party Edit, and Trendy Tourist, this collection captivates with its unique offerings.

Crafted with exceptional craftsmanship and high-quality materials, mSecret's loungewear embraces the latest fashion trends while ensuring durability, empowering women with style and confidence.

Elevate Your Style and Comfort

mSecret impressively caters to diverse preferences and style sensibilities. From cozy joggers to elegant pants and chic sweat suits, it seamlessly combines fashion-forward designs with unmatched comfort. For restful nights, mSecret offers meticulously crafted night suits.

Embrace Fashionable Tranquility

With vibrant offerings like Print Paradise, chic designs in the Pajama Party Edit, and trendy options in the Trendy Tourist collection, mSecret's Summer '23 collection showcases the brand's artistry.

Unmatched Comfort, Everywhere You Go

Discover the transformative allure of mSecret, available at 300+ retail touchpoints and leading fashion portals. Embrace the mSecret philosophy, a cherishing style both at home and outdoors. Step into the enchanting world of mSecret, unlocking the secret to a sophisticated and relaxed lifestyle that leaves a lasting impression wherever you venture.

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Introducing mSecret's Summer'23 Loungewear

13 June 2023, Mumbai

Introducing mSecret, the esteemed Jain Amar House of Fashion's latest addition.

This brand offers premium loungewear and sleepwear, catering to modern, fashion-conscious woman's needs. Combining comfort and style, mSecret redefines relaxation at home and beyond. It quickly becomes the preferred destination for women seeking fashionable and tranquil loungewear.

Redefining Relaxation

mSecret embarks on a journey where premium loungewear meets contemporary fashion.

Their notable Summer'23 collection, including Print Paradise, Pajama Party Edit, and Trendy Tourist, captivates with distinct offerings. Crafted with exceptional craftsmanship and high-quality materials, mSecret's loungewear embraces fashion trends while promising durability, empowering women with style and confidence.

Elevate Your Style and Comfort

mSecret impressively caters to diverse preferences and style sensibilities. From cozy joggers to elegant pants and chic sweat suits, it seamlessly combines fashion-forward designs with unmatched comfort. For restful nights, mSecret offers meticulously crafted night suits.

The collection also includes comfortable tees and versatile co-ord sets and shorts sets for breezy sophistication. With a wide range of bottoms, mSecret merges comfort, style, and functionality effortlessly.

Embrace Fashionable Tranquility

The remarkable Summer '23 collection radiates style and comfort, showcasing mSecret's artistry.

The vibrant Print Paradise injects joy and vitality. The Pajama Party Edit offers chic and on-trend designs. The Trendy Tourist collection suits fashion-conscious travelers. Akhil Jain, Executive Director of Jain Amar, describes mSecret as the epitome of style and comfort, offering women refined elegance and ease.

Unmatched Comfort

Experience the transformative allure of mSecret, available at 300+ retail touchpoints and leading fashion portals.

Embrace the mSecret philosophy, cherishing style at home and outdoors. Step into the enchanting world of mSecret, unlocking the secret to a sophisticated and relaxed lifestyle that leaves a mark wherever you venture.

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PUMA India & Salesfloor: Game-changing Partnership

09 June  2023, Mumbai

Salesfloor, the leading customer engagement platform for unified commerce, has teamed up with PUMA India to elevate the online and in-store experience through a unique personalized shopping service.

What all you need to know

By integrating Salesfloor's innovative widget into Puma.com, users can connect with store associates and style consultants for instant shopping guidance.

Enhance customer relations and elevate online and in-store experiences

Customers shopping online for PUMA products receive personalized consultancy on sizing, styling, and product recommendations through seamless online chats, video interactions, and 1:1 personalized outreach.

This solution marks PUMA's debut in implementing such a feature in the Indian market.

Optimistic

Vishal Gupta, Executive Director - Retail at PUMA India, expressed enthusiasm for the partnership, emphasizing that it brings online customers closer to their stores, enhancing the shopping experience on Puma.com.

Currently, the Salesfloor solution is available in 80 PUMA stores in India, with plans for expansion in 2023 based on positive customer response and adoption during the pilot phase in 2022.

Implement this cutting-edge solution

The collaboration between Salesfloor and PUMA India aims to deliver targeted and tailored experiences, fostering increased customer engagement and loyalty while driving business growth.

With 480 stores and native digital shopping platforms, PUMA India caters to the fitness and sporting needs of a diverse customer base. Salesfloor continues to extend its solution globally, empowering retailers worldwide to provide unparalleled personalized experiences and achieve success in the competitive retail industry.

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