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Celio X Emiway: Fashion Meets Music

12 June 2023, Mumbai

Fusion of Fashion and Music in the Digital Realm

Celio, the premium menswear brand in India, is making a groundbreaking entry into the Metaverse in collaboration with Mumbai-based rapper Emiway Bantai.

The partnership brings together Celio's fashion expertise and Emiway Bantai's musical prowess, resulting in an exclusive collection inspired by Emiway's latest album, 'King Of The Streets'.

In the immersive digital universe of Celio X Emiway Bantai Metaverse, consumers can discover the exciting new collection, interact with fellow fans, and express themselves in innovative ways.

Music, Fashion, and Metaverse Unite

This unique digital experience offers users a firsthand introduction to the Metaverse while providing an opportunity to shop the exclusive collection. It combines the worlds of music and fashion under one virtual roof, as Celio X Emiway Bantai presents a fusion of streetwear and urban fashion.

The collection showcases trendy designs and unique graphics inspired by the brand's style and Emiway's artistic vision. From stylish tees to shirts and bottom wear, fans can connect with Emiway's music in a tangible and fashionable way.

An Innovative Journey into the Metaverse

Emiway Bantai expressed his excitement about the collaboration, emphasizing the synergy between the collection and his street-style personality.

Celio India's CEO, Satyen Momaya, highlighted the brand's commitment to staying ahead of fashion trends and engaging with the audience in an immersive manner.

With the launch of this unique line of merchandise, Celio India aims to embrace the potential and growing popularity of the virtual realm.

Seamless Integration of Art, Fashion, and Technology

The partnership between Celio, Emiway Bantai, and Layer-E's metaverse technology promises to create a new world where art, fashion, and digital experiences converge. This collaboration signifies the limitless opportunities for brands and artists to engage with their fans in profound and immersive ways.

Through Celioverse, Celio India and Emiway embark on an exhilarating adventure that redefines the retail experience, offering a seamless blend of fashion, music, and virtual reality.

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Mohan Murjani, Neometa launch Gloria Vanderbilt in India

10 June 2023, Mumbai

Focusing on Women's Denim; Mohan Murjani partners with Neometa to introduce Gloria Vanderbilt in India, focusing on women's denim.

Opening Doors in Bengaluru

The first store will open in Bengaluru in October, with plans for 12 exclusive outlets in the next two years. The brand will also be available through shop-in-shops and aims to have 400 points of sale in the future.

Murjani, renowned for his success with Tommy Hilfiger, is excited to collaborate with Neometa, impressed by their capabilities and commitment to the brand. He believes the partnership will offer the best-fitting women's jeans and a range of desirable products. Captivating Collections for the Modern Indian Woman

Anupam Singh, the founder of Neometa, is enthusiastic about leveraging their expertise to curate collections that resonate with the modern Indian woman while honoring Gloria Vanderbilt's essence. 

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Wrangler®: Smriti Mandhana, Brand Ambassador, India

05 June  2023, Mumbai

Ace Turtle, a leading technology-native retail company in India, has appointed cricketer Smriti Mandhana as the brand ambassador for Wrangler®.

What all you need to know

As the exclusive licensee of the renowned denim brand in India, Ace Turtle aims to capitalize on Mandhana's vibrant presence and compelling storytelling to strengthen Wrangler's marketing campaigns across various platforms. Mandhana's exceptional talent and fearless approach in international women's cricket perfectly align with Wrangler's core values of confidence, authenticity, and self-expression.

Nitin Chhabra, CEO of Ace Turtle, expressed enthusiasm for the partnership and outlined their ambitious plans for significant expansion in the fiscal year 2024. Leveraging its unique vertical commerce business model that seamlessly integrates design, manufacturing, and marketing with cutting-edge technology, Ace Turtle has already achieved the remarkable feat of doubling Wrangler®'s sales in India.

The association with Mandhana is expected to inspire customers, particularly the youth, to embrace their individuality and fearlessly pursue their aspirations.

Ace Turtle's expansion strategy for Wrangler® involves the opening of 40 new stores, supplementing the existing 44 stores, with a strong emphasis on delivering a seamless omnichannel retail experience to enhance customer satisfaction.

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PUMA India & Salesfloor: Game-changing Partnership

09 June  2023, Mumbai

Salesfloor, the leading customer engagement platform for unified commerce, has teamed up with PUMA India to elevate the online and in-store experience through a unique personalized shopping service.

What all you need to know

By integrating Salesfloor's innovative widget into Puma.com, users can connect with store associates and style consultants for instant shopping guidance.

Enhance customer relations and elevate online and in-store experiences

Customers shopping online for PUMA products receive personalized consultancy on sizing, styling, and product recommendations through seamless online chats, video interactions, and 1:1 personalized outreach.

This solution marks PUMA's debut in implementing such a feature in the Indian market.

Optimistic

Vishal Gupta, Executive Director - Retail at PUMA India, expressed enthusiasm for the partnership, emphasizing that it brings online customers closer to their stores, enhancing the shopping experience on Puma.com.

Currently, the Salesfloor solution is available in 80 PUMA stores in India, with plans for expansion in 2023 based on positive customer response and adoption during the pilot phase in 2022.

Implement this cutting-edge solution

The collaboration between Salesfloor and PUMA India aims to deliver targeted and tailored experiences, fostering increased customer engagement and loyalty while driving business growth.

With 480 stores and native digital shopping platforms, PUMA India caters to the fitness and sporting needs of a diverse customer base. Salesfloor continues to extend its solution globally, empowering retailers worldwide to provide unparalleled personalized experiences and achieve success in the competitive retail industry.

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Magicpin Thrives, Attracts Brands, Boosts Revenue

 02 June  2023, Mumbai

Magicpin, an offline fashion discovery and savings platform, has made significant strides in the past year by adding over 150 fashion brands and 10,000 fashion stores to its platform.

The company has set ambitious goals to add another 10,000 stores by the end of the year.

Notable brands such as Puma, Levi’s, and United Colors of Benetton have joined Magicpin in the past 12 months, contributing to the platform's growth.

Catalogue size expanded

With an increased catalogue size of 5 million SKUs, Magicpin leverages geo-tagging to analyze local trends and provide targeted recommendations to customers, thereby boosting fashion store revenue. The fashion category currently accounts for 25% of Magicpin's total business, with steady 10% month-on-month growth and a doubling of scale over the past year.

Promisingly growing

The Indian fashion market shows promising potential, with an estimated size of $97.8 billion in 2020, projected to reach $180 billion by 2030 at an annual growth rate of 8.5%.

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Magicpin Thrives, Attracts Brands, Boosts Revenue

Les Petits Transforms with New Toy Section

08 June  2023, Mumbai

Luxury fashion brand Les Petits has taken a significant step towards its goal of becoming the ultimate shopping destination for children by introducing a new toy section.

What all you need to know

Redefining Children's Shopping Experience

Breaking away from traditional market divisions, Les Petits now offers a diverse range of products under one roof.

The carefully curated toy section focuses on promoting children's integrated development through art, craft, and games that stimulate creativity and cognitive skills from an early age.

Introduces Toy Section

The brand proudly presents premium international and local products, including renowned brands such as Janod, Leblon, Kid Made Modern, Dwinguler, Doodle Hog, Play Shifu, and Jar Melo.

Additionally, Les Petits pioneers augmented reality (AR) and extended reality (XR) games, fostering STEM skills and providing immersive learning experiences.

Les Petits, has expanded its offerings

With the recent introduction of a talking pen and sound playmat, the brand further enhances interactivity within its toy offerings. Swati Saraf, President of Les Petits, expresses enthusiasm about this milestone and affirms the brand's ongoing commitment to expanding its product range in the future.

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Madame's Robust Growth and Expansion Plans

Madame, a prominent women's fashion brand, celebrates its robust annual growth for the fiscal year 2022-23 and unveils its strategic vision for expansion. With a remarkable turnover of Rs. 370 crores, the company solidifies its position as a key player in the competitive fashion industry.

 

Madame Unveils Strategic Vision for Expansion and Future Success 

 

Looking ahead, Madame aims to achieve even greater milestones. Anticipating a turnover of Rs. 470 crores in 2023-24, the company reflects its strong business strategies and commitment to delivering exceptional fashion experiences. To fuel future growth, Madame plans to expand its retail presence in the South and West regions of India. Adding approximately 12 stores across eight important cities, the brand will reach a total of 200 exclusive stand-alone stores.

 

Madame's Clear Vision, Embracing e-commerce

 

Madame sets a benchmark for innovation and expects it to contribute 10% to the turnover by 2024. With its intuitive interface and focus on affordability, the brand establishes itself as an industry trendsetter. With a proven track record and clear vision, Madame is poised to capitalize on market trends and set new standards of innovation and success in the fashion industry.  

Madame's Robust Growth and Expansion Plans

Madame's Strong Growth and Future Expansion

01 June  2023, Mumbai

Madame, a leading women's fashion brand, is thrilled to announce its robust annual growth for the fiscal year 2022-23 and its strategic vision for future expansion.

With an impressive annual turnover of Rs. 370 crores, the company has solidified its position as a key player in the highly competitive fashion industry.

Building upon this success, Madame aims to achieve even greater milestones in the upcoming years. Projected to reach a turnover of Rs. 470 crore in 2023-24, the company is poised for exponential growth, reflecting its strong business strategies and unwavering commitment to delivering exceptional fashion experiences to its customers.

To fuel its future growth, Madame is focusing on expanding its retail presence in the South and West regions of India. In the fiscal year 2023-24, the company plans to add approximately 12 stores across eight important cities in these regions, bringing the total number of exclusive stand-alone stores to 200.

This expansion will further strengthen Madame's position as a leading fashion brand.

"We are excited about the future prospects of Madame and the growth opportunities that lie ahead," said Mr. Akhil Jain, Executive Director at Jain Amar.

"Our unwavering commitment to excellence, coupled with our focus on expanding our retail footprint and strengthening our e-commerce presence, will be instrumental in achieving our ambitious goals. We remain dedicated to providing fashion-forward women with unparalleled choices and an exceptional shopping experience."

Embracing the power of e-commerce, Madame has set a benchmark for the industry with its innovative approach. Currently contributing 8% to the company's turnover, e-commerce is expected to reach 10% by 2024.

With its intuitive consumer interface, captivating in-store experience, and focus on affordability, Madame has established itself as a trendsetter in the e-commerce space.

Madame's business model showcases its ability to stay ahead of market trends and lead industry-wide changes. The company embraces the latest technology and consistently delivers the hottest global trends to consumers at affordable price points. By keeping pace with the ever-evolving fashion landscape, the brand has positioned itself for sustained success.

With an impressive track record of success and a clear vision for the future, Madame is well-positioned to capitalize on emerging market trends and continue its upward trajectory.

As the company sets its sights on reaching new milestones, stakeholders, including customers, investors, and employees, can expect Madame to remain at the forefront of the fashion industry, setting new standards of innovation and success.

 

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