A Kerala-based women’s fashion brand, Vismay aims to operate approximately 100 EBOs and 50 MBOs over the next two years. The brand has launched its latest store in Nellore, Andhra Pradesh.
Located in MGB Felicity Mall, this new store reflects the brand’s focus on expanding its footprint across high-potential Tier-II & III markets. With the brand’s first store opening in the city this financial year, Nellore stands as a step forward in its larger retail strategy—focused on regional relevance, deeper customer engagement, and long-term growth.
Founded in 2004, under the leadership of Novelty Textile, Vismay focuses on fluid designs, breathable fabrics and modern styles. The brand’s design approach conforms to the tastes of Nellore’s shoppers. The store’s curated offerings reflect the brand’s preference for bright palettes, detailed prints, and well-fitted ethnic wear.
Since launching its initial retail outlet in 2016, Vismay has expanded its presence, currently boasting a network of over 35 stores spanning across more than 30 cities nationwide, as per its official website.
