Brands-To-Retail Hits: 1230

Go Fashion to Expand Retail Footprint to Sustain Growth

Brands-To-Retail Hits: 1230
GoFashion
Brands-To-Retail Hits: 1230

19 August 2023, Mumbai

India's Go Fashion, proprietor of the popular women's wear label 'Go Colors', is planning to expand its retail footprint to sustain its recent growth surge. The firm, headquartered in Chennai, is currently established in 143 cities with 630 exclusive brand outlets.

The management is pleased with the progress made by Go Colors in the last year having strengthened its brand presence and are confident of sustaining this growth momentum in the coming years.

D2C

The company plans to fortify its Direct-to-Consumer Channel, utilizing its own managed brand outlets to market products. It will also focus on expanding its presence in tier II and III cities.

The strategic widening of the brand's retail reach and the introduction of new products contributed to significant revenue growth.

Financials

The company's financials reflect this successful trajectory, with a 29 percent revenue increase from INR 189 crore (FY 2017-18) to INR 665 crore (FY 2022-23) and a 43 percent rise in EBITDA to INR 212 crore (FY 2022-23) from INR 36 crore (FY 2017-18).

The expansion of Go Fashion's retail footprint is a positive development for the Indian women's wear market. It will provide more consumers with access to the brand's products and services, and it will help to boost the overall growth of the market.

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