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Max Fashion: Revamped Store, Global Shopping

20 June 2023, Mumbai

Max Fashion, India's leading fashion brand, has re-launched its exclusive store at Nexus Fiza Mall in Pandeshwar, delivering a truly global shopping experience.

An Extensive Range of Trendy

With an extensive range of men's wear, women's wear, kids' wear, footwear, and accessories, the store is a one-stop destination for the latest trends and collections.

Unveils Re-launched Store

In celebration of this event, Max Fashion presents the inaugural Max Mania Sale across 450+ stores in 200+ cities.

Max Mania Sale Announced starting on June 17, the sale invites everyone to enjoy up to 50% off on a wide selection of products. Don't miss out on this exciting opportunity to grab fabulous deals at Max Fashion.

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Indian Wedding Fashion: Tradition Innovated

20 June 2023, Mumbai

Wedding fashion in India has undergone a transformative journey, blending traditional customs with contemporary styles and global influences.

What all you need to know

This evolution reflects the changing preferences of modern brides and grooms while honoring the country's rich heritage and cultural diversity.

The Evolution of Indian Wedding Fashion

While traditional garments like Banarasi and Kanjeevaram sarees and intricately embroidered lehengas retain their significance, the introduction of fusion ensembles and experimental designs in vibrant colors has injected freshness into the fashion landscape.

Bejewelled Fantasy Takes Center Stage

ReshaMandi, India's leading B2B marketplace for textile and fashion, has unveiled its trend forecast report for the Winter 2023 to 2024 festive season in women's ethnic wear.

Based on extensive research involving renowned brands, designers, celebrities, and influencers, the report highlights the dominant theme of bejeweled fantasy.

It predicts defining trends centered around artsy florals, complemented by 3D embellishments and delicate embroidery, shaping the fashion choices of soon-to-be brides and grooms.

From Vibrant Colors to Intricate Embellishments

The report identifies key trends for the season, featuring vibrant colors like Golden Rod, True Blue, Dark Purple, Fandango Pink, and Mazarine Blue, alongside soft pastels such as Shell Coral and Winsome Orchid.

Prominent trends include fabric manipulations with raised embroideries, incorporating beads, kundan, crystals, zari, and pearls. Designers are embracing brocade fabric in Western ensembles like blazers, jumpsuits, and pants, while cutwork surfaces and fringe and feathered edges add captivating visual appeal.

Mirror work, gota patti, and the revival of Chikankari—a delicate hand embroidery technique with contemporary elements—are expected to be prominent.

The forecast also highlights jewelry-inspired motifs and luxurious fabrics like pure silk, organza, silk blends, modal, tencel, chinon, and velvet.

Luxurious Fabrics Define the Fashion Narrative

Established in 2020 with a focus on silk, ReshaMandi has expanded its offerings to include other natural fibers such as cotton, jute, linen, and wool.

Managing the entire natural fiber ecosystem, the company connects various stakeholders, including farmers, reelers, weavers, retailers, manufacturers, mills, corporations, exporters, and end-users.

ReshaMandi's D2C e-commerce platform, weaves.reshamandi.com, provides consumers with access to exquisite sarees from different regions of India, bridging the gap between traditional craftsmanship and modern convenience.

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Barcelona triples stores, targets small towns

16 June 2023, Mumbai

Barcelona, a men's fashion brand based in Ahmedabad, plans to expand its store count to over 400 this year. With 130 stores and a B2B app, Barcelona aims to onboard 100,000 more retailers.

Aiming to capture the rising demand in Tier 2 and 3 cities

The brand focuses on providing value and affordable fashion in smaller cities, introducing family stores, and collaborating with Khadim and XYXX. India's apparel market is growing, with a shift towards branded clothing.

Venture into new segments

Barcelona aims to leverage social media and Sonu Sood's ambassadorship to capture the demand, while its IPO enhances marketing and creates a large network of apparel shops.

The brand aims to meet the market gap for premium garments at revolutionary prices.

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TASVA Expands: Exquisite Ethnic Menswear

19 June 2023, Mumbai

Aditya Birla Fashion and Retail Ltd collaborated with renowned designer Tarun Tahiliani to bring TASVA to India's vibrant retail scene.

Impeccably crafted and stylish

TASVA's expansive new store in Bangalore offers an array of traditional yet comfortable ethnic and wedding wear options.

Inaugurating its fifth store in Bengaluru, TASVA, the ethnic menswear brand by Aditya Birla Fashion and Retail Ltd and Tarun Tahiliani, introduces a captivating shopping destination in the heart of the city.

Boasting a sprawling 3,087 sqft. space, the store showcases a remarkable collection of sophisticated Indian menswear, including the exquisite summer range, The Pearl Collection.

An array of options

TASVA's meticulously designed store reflects Tarun Tahiliani's 'India Modern' design philosophy, offering discerning Indian consumers a blend of traditional craftsmanship and contemporary fashion. With attention to detail and a diverse fabric range, from silks to cotton, brocades to velvets, the collection presents an array of kurtas, sherwanis, bundis, bandhgalas, and more.

Value Accretion

Adorned with delicate embellishments such as pearls, chikankari, Ikat prints, and Benarasi motifs, the collection encompasses a palette ranging from serene pastels to vibrant jeweled tones, catering to diverse style preferences.

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Giordano expands with New Delhi store

15 June 2023, Mumbai

Hong Kong's Giordano has announced the opening of its latest store at Rajouri Garden in New Delhi, according to a social media post by Bikash Sharma, the business head for retail leasing and franchising.

Known for its sub-brands like Giordano Junior and G-motion

Established in 1981, Giordano boasts a wide range of sub-brands such as Giordano Ladies, Lowe Alpine, and Giordano Timewear.

Extends its reach with a new store

With 2,400 stores across 30 countries, the brand is rapidly expanding its presence in India. Not long ago, Giordano also launched an outlet in Ghaziabad. In India, Giordano partners with Brandzstorm, a private company engaged in the manufacturing and distribution of premium watch brands, handbags, sunglasses, and more.

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A Surge in Brand Entry Signals India's Growing Retail Potential

14 June 2023, Mumbai

India is experiencing a record-breaking influx of 24 global brands this year, propelled by the post-Covid surge in consumption.

The number of brand entries in recent years pales in comparison, with only one in 2020, three in 2021, and 11 in 2022, far below the pre-pandemic average.

Global brands set up shops in India

Discussions are underway for prominent names like Roberto Cavalli, Dunhill, and Foot Locker to establish their presence in India. Additionally, Lavazza, Armani Caffe, Jamba, and The Coffee Club are set to make their Indian debut. Noteworthy brands including Valentino, McLaren, Balenciaga, Pottery Barn, Pret A Manger, Tim Hortons, and Popeyes have already ventured into the Indian market.

Prognosis

CBRE forecasts retail leasing to reach 5.5-6 million square feet in 2023, the second-highest figure since the peak in 2019. Fashion stores are leveraging partnerships with Reliance and Aditya Birla for strategic expansion. Aditya Birla Fashion and Retail has joined forces with Galeries Lafayette, while Reliance plans to reintroduce Shein.

Rising consumption propensity

India's rising spending power and its position as a prominent retail destination are attracting international brands. Experts predict a promising future for consumer technology and retail, with Ace Turtle recently teaming up with Dockers for their Indian market entry.  

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Planet Fashion's New Retail Identity in Mumbai

19 June 2023, Mumbai

Planet Fashion, part of Aditya Birla Fashion and Retail (ABFRL), has revealed its fresh retail identity at its Lokhandwala and Dombivali stores in Mumbai.

With 164 stores across India, Planet Fashion is renowned for providing affordable international fashion choices.

What all you need to know

The brand's revamped retail identity incorporates innovative products and packaging, aimed at attracting modern consumers and improving their shopping experience. The distinctive brand identity sets Planet Fashion apart, ensuring easy recognition and uniqueness.

The flagship stores in Lokhandwala and Dombivali offer immersive shopping experiences, showcasing a wide array of products including casual wear, denim, seasonal clothing, formal shirts, trousers, suits, and blazers from renowned brands like Louis Philippe, Van Heusen, Allen Solly, and Simon Carter.

Ms. Farida Kaliyadan, COO of Louis Philippe and Planet Fashion, expressed her pleasure in introducing the new retail identity, emphasizing the brand's commitment to delivering superior craftsmanship, an extensive product portfolio, and an unparalleled retail experience.

The modern and sophisticated shopping experience is achieved through the new logo featuring white, grey, and copper colors, thoughtfully designed fixtures displaying diverse lifestyle looks, and abstract mannequins effectively conveying brand stories and images.

With 164 stores spread across 143 cities in India, Planet Fashion serves as a one-stop destination for premium brands such as Louis Philippe, Van Heusen, Allen Solly, Simon Carter, Reebok, and American Eagle.

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mSecret: Redefining Relaxation

15 June 2023, Mumbai

mSecret, the latest addition from Jain Amar House of Fashion, offers premium loungewear and sleepwear designed for the modern, fashion-conscious woman. With a focus on comfort and style, mSecret revolutionizes relaxation both at home and beyond, quickly becoming the go-to brand for fashionable and tranquil loungewear.

Unveiling the Summer'23 Collection

Embarking on a journey where premium loungewear meets contemporary fashion, mSecret presents its remarkable Summer'23 collection. Featuring Print Paradise, Pajama Party Edit, and Trendy Tourist, this collection captivates with its unique offerings.

Crafted with exceptional craftsmanship and high-quality materials, mSecret's loungewear embraces the latest fashion trends while ensuring durability, empowering women with style and confidence.

Elevate Your Style and Comfort

mSecret impressively caters to diverse preferences and style sensibilities. From cozy joggers to elegant pants and chic sweat suits, it seamlessly combines fashion-forward designs with unmatched comfort. For restful nights, mSecret offers meticulously crafted night suits.

Embrace Fashionable Tranquility

With vibrant offerings like Print Paradise, chic designs in the Pajama Party Edit, and trendy options in the Trendy Tourist collection, mSecret's Summer '23 collection showcases the brand's artistry.

Unmatched Comfort, Everywhere You Go

Discover the transformative allure of mSecret, available at 300+ retail touchpoints and leading fashion portals. Embrace the mSecret philosophy, a cherishing style both at home and outdoors. Step into the enchanting world of mSecret, unlocking the secret to a sophisticated and relaxed lifestyle that leaves a lasting impression wherever you venture.

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Introducing mSecret's Summer'23 Loungewear

13 June 2023, Mumbai

Introducing mSecret, the esteemed Jain Amar House of Fashion's latest addition.

This brand offers premium loungewear and sleepwear, catering to modern, fashion-conscious woman's needs. Combining comfort and style, mSecret redefines relaxation at home and beyond. It quickly becomes the preferred destination for women seeking fashionable and tranquil loungewear.

Redefining Relaxation

mSecret embarks on a journey where premium loungewear meets contemporary fashion.

Their notable Summer'23 collection, including Print Paradise, Pajama Party Edit, and Trendy Tourist, captivates with distinct offerings. Crafted with exceptional craftsmanship and high-quality materials, mSecret's loungewear embraces fashion trends while promising durability, empowering women with style and confidence.

Elevate Your Style and Comfort

mSecret impressively caters to diverse preferences and style sensibilities. From cozy joggers to elegant pants and chic sweat suits, it seamlessly combines fashion-forward designs with unmatched comfort. For restful nights, mSecret offers meticulously crafted night suits.

The collection also includes comfortable tees and versatile co-ord sets and shorts sets for breezy sophistication. With a wide range of bottoms, mSecret merges comfort, style, and functionality effortlessly.

Embrace Fashionable Tranquility

The remarkable Summer '23 collection radiates style and comfort, showcasing mSecret's artistry.

The vibrant Print Paradise injects joy and vitality. The Pajama Party Edit offers chic and on-trend designs. The Trendy Tourist collection suits fashion-conscious travelers. Akhil Jain, Executive Director of Jain Amar, describes mSecret as the epitome of style and comfort, offering women refined elegance and ease.

Unmatched Comfort

Experience the transformative allure of mSecret, available at 300+ retail touchpoints and leading fashion portals.

Embrace the mSecret philosophy, cherishing style at home and outdoors. Step into the enchanting world of mSecret, unlocking the secret to a sophisticated and relaxed lifestyle that leaves a mark wherever you venture.

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Dollar Industries Targets E-commerce Growth

Dollar Industries Ltd. is focusing on increasing its share of e-commerce sales while expanding its brick-and-mortar retail presence.

E-commerce currently represents only 2-3% of the company's turnover, with a target of reaching 5%.

Plans to increase retail reach  

The company aims to expand its retail reach from 1.25 lakh to 4 lakh stores within the next two to three years.

Material shortage for athleisure line due to high demand  

The athleisure segment is making a significant contribution to revenue, expected to grow by 35-40% and reach a 30% share.

However, the company is facing a material shortage for its athleisure line due to high demand.

Unstable revenue growth

Volatile revenue growth in recent years is attributed to high cotton costs, but steady demand is expected as the company's products are essential. Falling cotton prices and government support will help stabilize margins and achieve the target operating margin of 12%-13%.

Dollar Industries Targets E-commerce Growth

Tasva expands with new Ahmedabad store

13 June 2023, Mumbai

Menswear brand Tasva has announced the grand opening of its latest store in Ahmedabad, Gujarat.

Boasting Impressive Facade

The new store, located on CG Road, spans an expansive area of 5,300 sq. ft. This marks Tasva's second store in the city, with the first store situated at Binori, B Square near Trade Bull Sindhu Bhavan Road.

Brand Tasva Unveils new store

Dhruv Kaura, Chief Operating Officer of Tasva, Aditya Birla Fashion Retail Ltd., shared the exciting news on LinkedIn, highlighting the store's massive three-sided facade, spanning over 100 ft in width and occupying multiple floors.

Tasva is a collaboration between renowned Indian designer brand Tarun Tahiliani and Aditya Birla Fashion & Retail Ltd. Launched in December 2021, the brand's first retail store opened in Malleshwaram, Bengaluru.

Dominance in Fashion Industry

Owned by the esteemed Aditya Birla Group, Aditya Birla Fashion Retail Ltd. (ABFRL) is a leading fashion retail company that boasts an impressive portfolio of brands including Louis Philippe, Van Heusen, Allen Solly, Peter England, and Pantaloons.

Fuels Tasva's Success

Tasva's recent expansion also includes a new store in Madhya Pradesh, located on Gorakhpur Main Road in Jabalpur. Spanning 3,500 sq. ft., this stand-alone store further solidifies Tasva's presence as it continues to captivate the fashion-conscious market.

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