Venture between Reliance Brands UK (RBUK) and Superdry


05 October 2023, Mumbai

A Strategic Move to Expand in South Asia

Reliance Brands UK (RBUK) and Superdry have established a joint venture, with RBUK holding a 76% stake and Superdry retaining a 24% ownership stake.


The joint venture will hold the South Asian intellectual property rights for the Superdry brand, and the sale of the intellectual property is valued at £40.0 million.

Superdry is expected to receive gross cash proceeds of £30.4 million from this sale, with the remaining amount of approximately £28.3 million accounting for fees and taxes.

Nuanced deal

As part of this arrangement, Superdry will invest £9.6 million in the joint venture entity, which will be offset against the £400 million consideration receivable by Superdry.

This collaboration represents an important strategic move for both companies, allowing them to leverage their strengths and expand their presence in the South Asian market.

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