21 July 2023, Mumbai

Myntra proudly presents Oasis, the iconic British fashion brand renowned for its sophisticated and elevated feminine designs tailored for modern women.

Elevating ‘Feminine Fashion’

Catering to metropolitan and tier 1 city shoppers seeking luxurious fashion, Oasis marks its entry as the sixth esteemed brand from the Boohoo Group to grace Myntra's platform, following the success of Boohoo Woman, boohoo Man, Nasty Gal, Miss Pap, and Dorothy Perkins.

Renowned British brand

Since 1991, Oasis has epitomized effortless and trend-led fashion, featuring signature florals, art-inspired prints, trending colors, and intricate detailing, showcased in an array of mini-dresses, jumpsuits, and more.

Shoppers’ engagement

Offering understated elegance and reliability, the brand's diverse collection spans dresses, tops, heels, and sustainable options, starting from INR 3000.

As part of the launch promotion, Oasis will boast an Online Brand Store (OBS) and significant on-app visibility, fostering a deep connection with Myntra's shoppers.

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06 July  2023, Mumbai

In a logo-dominated fashion world, ANTIBRND offers a refreshing alternative for those who prioritize substance.

Pioneering brand offers

This pioneering brand provides logo-less designer products at affordable prices, captivating discerning consumers. Operating on a unique business model, ANTIBRND establishes direct partnerships with manufacturers serving luxury brands.

Captivating discerning consumers

affordable luxury; By eliminating branding, retail, and celebrity endorsement costs, they offer customers luxurious clothing and homeware at significantly lower prices. Their philosophy centers on the belief that true luxury resides in the product itself, rather than the displayed emblem.

Challenging traditional retail models

Since its June 5 launch, ANTIBRND has witnessed exponential growth, challenging conventional marketing approaches used by established retailers.

With an expanding range of nearly 80 products, including bedding, scented candles, shirts, t-shirts, and bamboo towels, they collaborate with esteemed names like Hugo Boss, Wrangler, Lee, and Karl Lagerfeld.

ANTIBRND sources premium fabrics from Welspun for their shirts and jackets. ANTIBRND spearheads Indian luxury fashion retailing, revolutionizing the industry through its innovative emphasis on quality over logos, reshaping perceptions and experiences of luxury.

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23 June 2023, Mumbai

Standardized Sizes for apparel, and footwear; India Approaches Standardized Body Sizes; Standardized body sizes for the apparel industry in India are approaching finalization, as Union Textiles Minister Piyush Goyal revealed.

Union Textiles Minister Reveals

A nationwide survey conducted by faculty members from the National Institute of Fashion Technology comprehensively covered all states and garnered praise from Goyal during a press conference at the BJP headquarters.

Approval for Nationwide Implementation

Once approved, these standardized sizes will be implemented across the country.

Goyal also acknowledged that the standardization of footwear sizes in India would require a little more time but assured that it would be accomplished in due course.

The efforts to establish consistent sizes aim to enhance the clothing shopping experience for consumers and promote uniformity in the industry.

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20 July 2023, Mumbai

Mokobara, the renowned luggage, handbag, and accessories brand, has opened its second physical store in the bustling shopping district of Indiranagar in Bengaluru.

Brick-and-Mortar

This exclusive outlet marks the brand's inaugural venture into the realm of high-street retail. On the back of the tremendous success of its first store at Phoenix Marketcity in Bangalore, the brand is thrilled to establish its presence in the heart of the city's high street.

Enhanced customer delight

Located on 12th Main Road, the high street store offers a comprehensive range of Mokobara's signature tote bags, mini bags, suitcases, and various accessories.

Brand ethos; The store's design aims to provide customers with an immersive experience, allowing them to witness the products firsthand and engage with the brand's captivating world.

Growth story

Furthermore, the store serves as an educational platform, enlightening shoppers about Mokobara's unique design philosophy and fostering brand awareness.

With ambitions to expand rapidly across India company has already secured five store locations, all of which are set to launch in the upcoming months.

The brand goal is to establish a total of 20 stores within this financial year." Mokobara's strategic expansion plan reflects the brand's commitment to offering customers convenient access to its exquisite range of products while solidifying its presence in the Indian market.

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05 July  2023, Mumbai

Woodland, a renowned lifestyle brand, has successfully navigated the challenges brought on by the pandemic and is now surpassing its pre-Covid sales figures. Despite a decline in revenue during FY20, FY21, and FY22, Woodland achieved a remarkable recovery in the March-ended quarter, crossing its pre-pandemic topline.

Bounce back

Harkirat Singh, the Managing Director of Aero Club, the parent company of Woodland, expressed confidence in their annual sales growth target of 10 to 15 percent.

As part of its revitalization plan, Woodland intends to open 25 to 30 new stores this year, focusing on potential locations such as malls and high-street stores. With 475 exclusive outlets and a presence in 4,000 multi-brand outlets, the brand aims to further consolidate its retail presence in urban centers, expanding its distributor network and online reach.

Robust retail operation

Woodland's larger format exclusive stores serve as testing grounds for new projects, and the successful ones are then extended to distributors and multi-brand outlets.

These exclusive stores contribute to nearly 40 percent of sales, while online sales, which experienced significant growth during the pandemic, make up around 30 to 35 percent. Harkirat anticipates that online channels could contribute up to 40 percent of total sales in the future.

Growing brand consciousness

Emphasizing the importance of brand recognition, Harkirat notes that consumers prefer branded products, and online platforms offer enticing deals. However, Woodland is cautious not to rely solely on any one platform, diversifying its presence across multiple channels to mitigate risks and adapt to potential changes in the market.

Surpassing Pre-Covid sales figures

Woodland's resilient recovery and strategic expansion plans position the brand for continued success in the post-pandemic era, capturing the hearts of customers in both physical and digital retail spaces.

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16 June 2023, Mumbai

Udaipur Welcomes; Lifestyle International Pvt. Ltd., a part of Landmark, the Emirati retail group specializing in fashion, beauty, and home decor, revealed the launch of its inaugural store in Udaipur, Rajasthan.

Landmark Group's Lifestyle Expands

The store is set to open on 15 June 2023 at Urban Square Mall, Gaurav Path, RIICO Industrial Area, Sukher, Udaipur.

Lifestyle Celebrates 100th Store

Lifestyle has recently celebrated the inauguration of its 100th store at Magneto Mall, Labhandih in Raipur, Chhattisgarh. With a strong presence in 44 cities, the brand operates over 77 stores and delivers to more than 26,000 pin codes across India.

Mall to Feature Lifestyle Store

Lifestyle, a flagship department store of the Landmark Group, offers a wide range of products including apparel, footwear, children's wear and toys, furniture and home furnishings, and personal grooming.

Their stores span an area of 20,000-60,000 sq. ft., featuring 350 renowned national and international brands such as Louis Philippe, Nike, Adidas, Tommy Hilfiger, and many more. Lifestyle International also owns other popular brands such as Home Centre, Max, Splash, and Bossini.

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Jimmy Choo launches 'Beach Capsule Collection' in India, offering holiday essentials at New Delhi and Mumbai stores.

Vibrant beach collection

Inspired by nostalgic summer getaways, the collection blends retro design and natural textures. The line includes raffia hats, tote bags, and vibrant scarves, bags, and espadrilles in paprika and magenta hues.

Day to night glamour

To transition from day to night, opulent options like black beaded handbags and platform sandals are paired with silky foulards. The launch in India strengthens Jimmy Choo's position in the luxury market and aligns with the growing popularity of resort wear.

Rise in popularity

Established in 1996, Jimmy Choo is a part of Capri Holdings Limited, has five stores across Mumbai, Delhi, Kolkata, and Bengaluru

13 June 2023, Mumbai

Garrten, a premium leather goods brand, makes its debut in the Indian market with an exclusive collection featuring backpacks and small accessories. The brand adopts a direct-to-customer e-commerce model with its own online store.

Introducing Stylish Luxury Leather Goods

The vision of the brand revolves around providing customers with exclusivity, high quality, and exceptional service. Garrten's collection embodies "Stylish Luxury," drawing inspiration from classic design, fashion, and architecture to create luxurious leather accessories tailored for the modern global citizen.

Style meets practicality

Influenced by global travels to Jodhpur, Berlin, and Miami, Garrten blends style with practicality. The brand offers products in full grain and Saffiano leather, known for their softness, suppleness, and luxurious sheen.

Quality paramount

Garrten emphasizes durability, employing top-grade polyester interior lining in vibrant colors like red and cinnamon, which complements the exterior leather. The brand also incorporates renowned Japanese YKK® metallic zippers, ensuring superior quality and longevity.

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13 July  2023, Mumbai

Chumbak, the contemporary lifestyle brand, joins forces with talented artisans nationwide to unveil their exquisite collection, 'Folklore,' infused with the captivating essence of Madhubani art.

Celebrates ‘Indian Artistry’

From vibrant cushions to elegant steelware, enchanting trays to a stunning wall plate, every piece in this assortment features intricate Madhubani-inspired illustrations that showcase a rich tapestry of folklore.

Vibrancy

Meticulously crafted using traditional techniques, the products are adorned with embellishments like mirrors, pom poms, tassels, and beads, adding a touch of whimsy to their allure. Brand ethos & design style reflects Madhubani art's intricate patterns and vibrant colors, interwoven with India's cultural heritage.

Vision

Through this collection, the brand aims to create something bold, bright, and artsy that resonates with our cherished customers." By collaborating with artisans from diverse Indian regions, Chumbak takes immense pride in bringing this collection to life.

The hand-painted steelware hails from skillful artisans in Kashmir, while the cushions are crafted with expertise in Karur. The Madhubani art-inspired collection is available at all Chumbak stores nationwide and through their official website.

Rediscovering ‘Madhubani Beauty’

Rediscover the beauty of Indian artistry with 'Folklore' and immerse yourself in the enchanting world of Madhubani.

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26 June 2023, Mumbai

Mall Welcomes Max; Urban Square Mall in Udaipur is pleased to announce the arrival of Max, a renowned fashion brand, adding an international touch to its retail mix.

Elevating Fashion Choices

The new Max store spans an impressive 11,358 square feet on the mall's ground floor, providing shoppers with an extensive range of apparel, footwear, and accessories for women, men, and children.

With its 13th store in Rajasthan and 85th in the region, Max delivers the latest international fashion trends alongside its own in-house designs in carefully curated color palettes.

Offers Diverse Fashion Selections

The addition of Max enhances Urban Square Mall's commitment to exceptional shopping experiences, meeting the diverse retail needs of Udaipur's residents.

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