28 August 2023, Mumbai
In Brief
Caprese, the premier luxury handbag brand in India, has launched its latest collection, the Tresna Collection. The collection is a tribute to the intricate embroidery heritage of Kashmir and features hand-embroidered handbags that are both stylish and functional.
The Tresna Collection is available in a variety of styles and prices, making it accessible to a diverse range of customers.
24 August 2023, Mumbai
Actor Ranveer Singh has been roped in as the brand ambassador for the athleisure brand 'Lavie Sport', operated by Bagzone Lifestyle Pvt Ltd.
Through a series of digital and social media commercials, Singh will endorse the brand, aiding Lavie Sport's goal of expanding its consumer base and claiming a larger share of India's accessories market.
Quotes
Lavie Sport's founder CEO, Ayush Tainwala, expressed excitement over the partnership, while Singh praised the brand's versatility. Lavie Sport offers a diverse range of products including backpacks, duffle bags, briefcases, wallets, and slings.
11 August 2023, Mumbai
ReshaMandi, a pioneering textile business, is revolutionizing the Indian fashion industry by utilizing natural resources like banana peels and pineapple leaves to craft sustainable handloom textiles.
This innovative approach aims to bolster eco-friendly production while providing opportunities for artisans.
Journey of sustainable development
One remarkable creation involves hemp fiber, a rapidly growing crop that consumes significantly less water than cotton, thereby opening new avenues for profitability in the textile sector. Additionally, ReshaMandi ingeniously employs banana peel and stem fibers to engineer breathable, soft fabrics, effectively reducing waste and maximizing the material's strength.
India has triumphed over the Philippines in banana fabric production, indicating the rising popularity of this innovation.
Green is the color to go
Furthermore, ReshaMandi's use of pineapple leaves to produce silk has provided farmers with supplementary income streams.
The emergence of modal fabric derived from the Indian Beech tree is also gaining traction in sustainable textile businesses, contributing to the company's forward-looking ethos.
Through these ingenious endeavors, ReshaMandi charts a course toward an eco-elegant future, empowering both artisans and the planet.
21 July 2023, Mumbai
Myntra proudly presents Oasis, the iconic British fashion brand renowned for its sophisticated and elevated feminine designs tailored for modern women.
Elevating ‘Feminine Fashion’
Catering to metropolitan and tier 1 city shoppers seeking luxurious fashion, Oasis marks its entry as the sixth esteemed brand from the Boohoo Group to grace Myntra's platform, following the success of Boohoo Woman, boohoo Man, Nasty Gal, Miss Pap, and Dorothy Perkins.
Renowned British brand
Since 1991, Oasis has epitomized effortless and trend-led fashion, featuring signature florals, art-inspired prints, trending colors, and intricate detailing, showcased in an array of mini-dresses, jumpsuits, and more.
Shoppers’ engagement
Offering understated elegance and reliability, the brand's diverse collection spans dresses, tops, heels, and sustainable options, starting from INR 3000.
As part of the launch promotion, Oasis will boast an Online Brand Store (OBS) and significant on-app visibility, fostering a deep connection with Myntra's shoppers.
23 August 2023, Mumbai
Hidesign, the renowned brand specializing in leather bags and accessories, has recently inaugurated three new retail outlets. The new stores are situated at prominent locations: one at the Mall of Ranchi in Jharkhand, another at CP67 in Mohali, Punjab, and the third at the Forum Kochi in Kerala.
Quotes
"In just 3 weeks, we've unveiled 3 exciting new stores! We're delighted to introduce Hidesign's latest destinations," said Sneha Jain, the head of business development at Hidesign.
Notably, Hidesign expanded its reach further with a new outlet in Odisha in May 2023. This addition is located at the Nexus Esplanade Mall in Rasulgarh, Bhubaneswar.
10 August 2023, Mumbai
Anko, the renowned Australian homeware brand, has announced its debut on Myntra, India's leading fashion and lifestyle e-commerce platform. Through this collaboration, Anko brings its diverse range of high-quality homeware products to Indian customers, now available at an incredible minimum discount of 50%.
Imprint
Anko has established its distinctive identity by presenting an extensive product range meticulously designed and curated by an in-house team of Australian designers. These skilled designers consistently strive to encapsulate the latest international trends and modern lifestyle preferences in their products.
As a result, Anko's product categories, which encompass home and living, kitchen and dining, kids and baby, sports and outdoor, electrical and electronics, and toys, have gained significant popularity among shoppers in Australia and New Zealand.
Synergies
"We are thrilled to collaborate with Myntra and introduce our offerings to the vibrant Indian market," said Pulkit Bansal, Country Head of Anko India.
"By partnering with Myntra, we aim to reach a wider audience of discerning customers who value quality and affordability. Our exclusive minimum 50% discount ensures that Indian customers can partake in the excellence and value that define the Anko brand."
Trailblaze
Anko's journey into the Indian market has been nothing short of remarkable. Making its debut through Amazon in April 2023, followed by its presence on Flipkart in June 2023, Anko has already garnered an overwhelmingly positive response from the Indian audience.
The brand's entry into Myntra, coupled with its previous successful partnerships, solidifies its commitment to delivering exceptional homeware products to Indian customers, all while upholding its reputation for quality, affordability, and trendsetting designs.
20 July 2023, Mumbai
Mokobara, the renowned luggage, handbag, and accessories brand, has opened its second physical store in the bustling shopping district of Indiranagar in Bengaluru.
Brick-and-Mortar
This exclusive outlet marks the brand's inaugural venture into the realm of high-street retail. On the back of the tremendous success of its first store at Phoenix Marketcity in Bangalore, the brand is thrilled to establish its presence in the heart of the city's high street.
Enhanced customer delight
Located on 12th Main Road, the high street store offers a comprehensive range of Mokobara's signature tote bags, mini bags, suitcases, and various accessories.
Brand ethos; The store's design aims to provide customers with an immersive experience, allowing them to witness the products firsthand and engage with the brand's captivating world.
Growth story
Furthermore, the store serves as an educational platform, enlightening shoppers about Mokobara's unique design philosophy and fostering brand awareness.
With ambitions to expand rapidly across India company has already secured five store locations, all of which are set to launch in the upcoming months.
The brand goal is to establish a total of 20 stores within this financial year." Mokobara's strategic expansion plan reflects the brand's commitment to offering customers convenient access to its exquisite range of products while solidifying its presence in the Indian market.
22 August 2023, Mumbai
Jaey is an indigenous brand that is challenging traditional ideas about workwear in India. Jaey is inspired by Korean fashion trends, and its designs are both elegant and empowering.
The brand offers a wide range of stylish and functional outfits for women of all shapes and sizes, from 2XS to 6XL.
Nuances
Jaey also uses AI technology to create custom-fit garments that ensure a perfect fit.
The brand's prices are also mid-premium, making it accessible to a wide range of women.
07 August 2023, Mumbai
Ace Turtle, a pioneer in tech-integrated retail, has introduced Connect 2.0, an upgraded version of its pioneering mobile app, designed to revolutionize and streamline retail store operations.
To Digitize Store Operations and Drive Efficiency
Aligned with the Retail Nxt philosophy, Connect 2.0 facilitates seamless communication and collaboration between Ace Turtle's business teams and retail staff across India.
Presently operational in over 80 Lee and Wrangler outlets, the app enhances brand efficiency and productivity, culminating in an improved customer experience.
Management expressed enthusiasm around the launch of Connect 2.0 marks a pivotal step.
This app's architecture has been optimized for scalability, aligning with our tech-driven strategy to elevate global brands within India's retail realm.
The app focuses on digitizing manual store processes, empowering teams with real-time communication, training, helpdesk support, and workflows. Key features include omnichannel order fulfillment, visual merchandising, and insightful modules like KPI tracking and performance analysis.
Connect 2.0
Its role-specific features cater to diverse staff needs. Managers access nationwide sales data, while store-specific insights empower outlet managers. Real-time KPI tracking is facilitated on mobile devices, simplifying tasks like omnichannel order fulfillment.
Positive feedback from users has inspired plans for additional features like Alteration, Noticeboard, Footfall Integration, and Gamification.
17 July 2023, Mumbai
Bridal Asia, the premier business-to-customer wedding-themed shopping fair, is set to captivate Mumbai with its remarkable collection of occasion wear and exquisite jewellery.
From August 12 to 13, the Jio World Convention Centre will transform into a haven for premium wedding shoppers seeking elegance and opulence.
Spectacular array
The upcoming edition of Bridal Asia promises an enchanting experience, featuring a wide range of women's occasion wear, fine jewellery, accessories, trousseau items, and delightful gifts.
Bridal Fashion
Kolkata-based brand Saroj Jalan, renowned for its intricate embellishments and timeless bridal wear, will be showcasing its latest collection exclusively at this event.
Marquee brands; Joining the lineup of esteemed participants are notable brands such as Zara Umrigar, Khanna Jewellers, Angel Jewels, and many more.
19 August 2023, Mumbai
Metro Shoes, the nation's leading footwear brand, showcases a remarkable assortment of sophisticated and enchanting footwear styles.
The collection is named 'MARISTELLA' after the Latin 'Maris' (sea) and Italian 'Stella' (star). The collection encapsulates celestial splendor and aquatic allure.
Design and Inspiration
MARISTELLLA by Metro Shoes incorporates contemporary designs and global trends. The collection caters to diverse celebratory occasions and major fashion statements, including Indian ethnic, Indo-western, and Western party wear. Each piece amalgamates modern aesthetics and traditional craftsmanship.
For Women
The collection for women boasts a range of choices, from strapped stilettos to translucent block heels in a vibrant color palette. Intricate detailing, sequins, and embellishments infuse luxury and elegance.
For Men
Men can choose from timeless moccasins, loafers, and ethnic slip-ons in classic shades.
Collaboration with Geisha Designs
The collection was created in collaboration with designers Paras and Shalini from Geisha Designs. The campaign for the collection was set in picturesque surroundings. Metro Shoes' Senior VP of Marketing, Deepika Deepti, hails the partnership's innovative resonance. Paras and Shalini appreciate the brand's dedication to quality and affordable luxury.
This collaboration transcends function to become an expression of style, artistry, and celebration.
It is a stellar alignment of Metro Shoes' festive styles and Geisha Designs' Fall-Winter 2023 collection.
29 July 2023, Mumbai
Rare Beauty, the trailblazing beauty brand recognized for its inclusive and cutting-edge products, is set to launch its highly-anticipated Fall line exclusively with Sephora in India.
Unravel
Discover the transformative power of the Rare Beauty Fall line, featuring the remarkable Rare Beauty All of the above Weightless Eyeshadow Stick, the Brow Harmony Precision Pencil, and the Perfect Strokes Longwear Gel Eyeliner.
Aspirational
These three exceptional products are thoughtfully designed to deliver seamless application and precision.
The Weightless Eyeshadow Stick is a versatile formula that effortlessly lines, shades, smokes out, and highlights your eyes, offering a shimmering glow that lasts all day.
Meanwhile, the Perfect Strokes Longwear Gel Eyeliner, available in three striking shades, provides rich pigment and precise application without tugging or skipping.
Redefine beauty
To complete your look, the Brow Harmony Precision Pencil, available in six shades, allows you to effortlessly fill, shape, and define your brows with hair-like strokes that stay put all day.
Rare Beauty's Fall line is a celebration of beauty and empowerment, embracing the uniqueness of each individual. With these innovative eye makeup products, you can express your true self and explore endless possibilities.
13 July 2023, Mumbai
Chumbak, the contemporary lifestyle brand, joins forces with talented artisans nationwide to unveil their exquisite collection, 'Folklore,' infused with the captivating essence of Madhubani art.
Celebrates ‘Indian Artistry’
From vibrant cushions to elegant steelware, enchanting trays to a stunning wall plate, every piece in this assortment features intricate Madhubani-inspired illustrations that showcase a rich tapestry of folklore.
Vibrancy
Meticulously crafted using traditional techniques, the products are adorned with embellishments like mirrors, pom poms, tassels, and beads, adding a touch of whimsy to their allure. Brand ethos & design style reflects Madhubani art's intricate patterns and vibrant colors, interwoven with India's cultural heritage.
Vision
Through this collection, the brand aims to create something bold, bright, and artsy that resonates with our cherished customers." By collaborating with artisans from diverse Indian regions, Chumbak takes immense pride in bringing this collection to life.
The hand-painted steelware hails from skillful artisans in Kashmir, while the cushions are crafted with expertise in Karur. The Madhubani art-inspired collection is available at all Chumbak stores nationwide and through their official website.
Rediscovering ‘Madhubani Beauty’
Rediscover the beauty of Indian artistry with 'Folklore' and immerse yourself in the enchanting world of Madhubani.
