Lifestyle brand Iconic names ODN as new e-commerce content partner


Renowned fashion and lifestyle brand, Iconic has named Open Doors Now (ODN) Digital Services as its new e-commerce creative and content partner. The brands collaboration with ODN extends to its in-house brand and a selection of prestigious international luxury brands such as Gant, True Religion, Just Cavalli, DKNY, Antony Morato, Elle, Lindbergh, and Brunn & Stengade.

Ujjawal Kothari, Assistant Vice President - E-commerce and Social Media, Iconic, states, ODN's involvement would expedite the launch of products and enhance the shopping experience for customers. Kothari emphasised the importance of delivering accurate, informative, and visually appealing content, aligning with the brand's ethos.

ODN's role encompasses the creation and deployment of comprehensive e-commerce product detail page (PDP) content for Iconic. This involves conceptualising and executing e-commerce catalogue shoots, crafting search-friendly and optimized product descriptions, launching listings on various online marketplaces, and ensuring consistent content deployment across channels.
Narinder Mahajan, Co-founder, ODN, adds, the company is dedicated to showcasing each brand's unique identity while amplifying their online presence.

For Iconic, it focuses on maximising sales and engagement through content strategy and the creation of compelling commerce content.

Operating in fashion, innovation, and lifestyle segments, Iconic serves its customers through an e-commerce platform and a network of over 25 retail outlets across various cities, including Delhi, Gurgaon, Noida, Bengaluru, Hyderabad, Ahmedabad, Bhubaneshwar, Jaipur, Jodhpur, Udaipur, Ludhiana, and Mumbai.

Established in 2015, ODN collaborates with more than 500 brands, including industry giants like Amazon, Flipkart, Nykaa, Myntra, Tata Cliq, as well as renowned names such as Fossil, United Colors of Benetton, Duroflex, and TTK Prestige.

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