Fabindia champions India’s 5F vision at Bharat Tex 2024

Fabindia champions India’s 5F vision at Bharat Tex 2024

A renowned indigenous lifestyle brand, Fabindia championed India's 5F vision at the Bharat Tex Global Textile Expo 2024. This vision, spearheaded by PM Narendra Modi, embodies a comprehensive approach to the textile industry, encompassing sustainability, innovation, and global competitiveness. Since its inception in 1960, Fabindia has been a trailblazer in driving positive change across the entire value chain.

Under the banner of its ESG campaign 'Designed for Impact - Community, Process, and Products,' Fabindia showcased the vibrant tapestry of Indian craftsmanship, celebrating textiles for apparel and home. Rooted in Indian heritage and culture, the brand is fortified by sustainable practices, actively exploring new avenues in recycling and upcycling, from exquisite home furnishings to timeless apparel pieces.

The brand's participation in the expo aimed to celebrate Indian artisans' unparalleled craftsmanship while emphasising its dedication to community development and innovation. At the expo, Fabindia showcased its diverse offerings in both apparel and home collections. From mesmerising handblock prints to elegant embroideries and magnificent weaves, the brand remains steadfast in its eco-conscious processes, empowering over 55,000 artisans across various clusters.

FabHome's collection featured exquisite handwoven rugs known as Panja Dhurries, timeless upholstery options, and exquisitely crafted curtains and cushions, adding character to any space. Additionally, Fabindia presented unique offerings like 'Shunya' and 'Punh,' upcycled from discarded single-use plastic bottles and fabric leftovers from production, respectively, showcasing the brand's commitment to creating a positive impact on society and the environment.

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