Wacoal sets environment friendly way to grow

14 February 2023, Mumbai

Wacoal’s products are built on the paradigm of sustainability and a sense of responsibility toward the environment and its elements.

Women’s lingerie brand Wacoal is in 25 large format stores and has 21 exclusive brand outlets. The brand is available across major cities such as Mumbai, Delhi, Kolkata, Chennai, Bangalore, Hyderabad, Ahmedabad, Pune, Lucknow, and Nagpur.

The plan is to expand in Tier II cities. Wacoal is on online e-commerce platforms like Myntra, Nykaa, Nykaa Fashion, Ajio, AjioLuxe, Amazon, and Tata Cliq, apart from its own website. Currently, the brand has a customer loyalty rate of more than 60 percent in the online space. Its online-to-offline mix is 15 percent, it plans to boost to 30 percent in the next financial year.

Omnichannel marketing would play a vital role in the optimum utilization of inventory across various channels. The current share of Wacoal in the luxury segment is 15.2 percent. Wacoal has tripled its revenue in the last two years and now with the pandemic losing its grip it is further looking at tripling these numbers in the new financial year.

The brand is targeting a turnover of Rs 100 crores and looking at opening more than 100 points of sales this year, which will take the total count to more than 200.

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