Womenswear brand Poppy Paro launches debut collection, ‘Endless Summer’ in India

Making its debut in Indian market, womenswear brand Poppy Paro has launched its first collection, 'Endless Summer,' along with a direct-to-consumer e-commerce store.

Featuring a modern, bohemian aesthetic, the youthful premium apparel labe caters to globally focused print enthusiasts. 

The brand's debut women's wear collection showcases artistic prints on retro-style shift dresses and flowy halter dresses with a bright and feminine color palette. Rainbow checkerboard fabrics appear on more androgynously cut sets, and the line offers a wide array of 'day-to-night' style looks. While some silhouettes in the collection are inspired by western wear, others, like kaftans, have a more fusion-style aesthetic.

The brand’s new collection embodies a touch of elegance, a whisper of grace, and the undeniable strength of modern femininity, states the brand. Its debut campaign has a vibrant style and presents its youthful garments in an understated way.