Birkenstock launches new store in Lucknow

German footwear brand Birkenstock has launched a 1,087 sq ft store in Lucknow, Uttar Pradesh. The store houses the brand’s latest collections.

Vinay Bansal, Managing Director, Birkenstock India, says, the store will introduce unparalleled comfort and latest styles offered by the brand to the North India market.

Jens Hattab, Regional Managing Director-India, adds, with this store the Birkenstock aims to deliver an exceptional shopping experience to its customers in Lucknow, a key market for the brand.

This year, Birkenstock celebrates 250 years of footwear manufacturing and plans to open numerous new stores across the world including India.