Yoga clothes thrive in India's growing fitness market

Yoga clothing market in India is witnessing impressive growth, driven by a rising health consciousness and a burgeoning fitness industry. According to Fortune Business Insights, the yoga clothing market reached $25.74 billion in 2022 and is projected to be worth $46.67 billion by 2030, at a Compound Annual Growth Rate (CAGR) of 7.78 per cent.

A significant portion of this growth is expected to come from India. Industry experts estimate the Indian yoga clothing market at around $3 billion, st a Compound Annual Growth Rate (CAGR) of approximately 15-20 per cent.

Key growth drivers

Several factors are propelling the yoga clothing market in India.

Growing health & fitness awareness: Indians are increasingly prioritizing health and fitness, leading to a surge in gym memberships, yoga studios, and overall fitness activities. This growing health consciousness translates into a demand for comfortable and functional yoga apparel.
Rising disposable income: A growing middle class with rising disposable income has more money to spend on activewear, including yoga clothing.
E-commerce boom: The burgeoning e-commerce sector in India offers convenience and wider product selection for consumers, fueling the online sales of yoga wear.
Celebrity influence: Yoga enthusiasts are often inspired by celebrities and social media influencers who promote fitness and healthy lifestyles, further driving the trend.

Indian yoga clothing market can be segmented by region. While metros like Delhi, Mumbai, Bangalore, and Chennai are major markets, Tier II and Tier III cities are witnessing significant growth due to increasing disposable income and fitness awareness.
The women's segment dominates the market, accounting for roughly 77 per cent of the market, but the menswear segment is also showing good growth potential. E-commerce is a fast-growing segment, offering convenience and competitive pricing. However, specialty stores remain crucial for providing expert advice and a personalized shopping experience

Both domestic and international brands are vying for a share of the growing market. Leading names among domestic brands are Alcis Sports, ShivYog Wear, Libas, GOQii, Daami top international brands include Nike, Adidas, Lululemon Athletica, Puma, Reebok.
Alcis Sports, a domestic Indian brand, exemplifies the market's potential. The company reported a 40 per cent year-on-year growth in yoga apparel segment in 2023, attributing it to the increasing demand for high-quality and affordable yoga wear

Market Share by Product Type (2022)
Bottom Wear: 57%
Top Wear: Remaining Share

Market Share by Distribution Channel (2020):
Specialty Stores: 33.8% [2]
E-commerce: Growing Segment