ShopClues sees demand growth, expects huge festive surge

26th October 2021, Mumbai:

ShopClues witnessed a 120 percent demand surge for Made in India products, compared to last year. The Gurugram-based e-commerce platform is expecting a huge festive rush this year.

In order to meet the needs of customers, it has expanded its range of merchandise and partnered with several local vendors whose diverse products add much value to the platform.

Catering to festive demand, the company has expanded inventory on its platform to more than four crore products sold by over 7.5 lakh vendors. In addition to products from regional and global vendors, brands such as Toshiba, Lenovo, HP, Catwalk, Puma, Boat, Beardo, Bajaj, Phillips, Portronics, etc will also be a part of the festive sale.

ShopClues currently sells fashion, home decor, and electronic goods in 31,500 pin codes across India. There are stores in UP and West Bengal. The strategy behind opening offline stores is to address local needs with local products and in the local language.

The idea is to have an omnichannel presence, especially in Tier II and III locations where buyers still have a preference for brick-and-mortar stores. Shopclues expects offline to contribute 15 percent to its overall orders for the ongoing fiscal.

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