Citykart enters Rajasthan with Udaipur flagship to tap $60 billion fashion market
13 February 2026, Mumbai
In a strategic move to capture the high-growth ‘Bharat’ consumption story, value fashion major Citykart has inaugurated its maiden store in Rajasthan, situated in the high-street hub of Udaipur.
This entry into the Lake City marks a critical geographic shift for the retailer, which has historically dominated northern and eastern belts. By moving into Rajasthan, Citykart is positioning itself to leverage the state’s burgeoning middle-class discretionary spend, a segment currently driving the Indian fashion retail sector toward a projected $60.12 billion valuation by the end of 2024.
Scalable operations and ‘City Fortification’ strategy
The Udaipur launch is part of an aggressive ‘City Fortification’ roadmap aimed at hitting a 150-store milestone this fiscal year. Unlike metro-centric brands, Citykart’s unit economics rely on high-velocity inventory turnover in Tier-II and Tier-III markets. Market data reveals, these smaller urban clusters now account for nearly 60 per cent of online fashion orders, signaling a massive appetite for organized brick-and-mortar retail that offers a ‘touch-and-feel’ experience.
The brand’s entry into Rajasthan is about democratizing fashion for families who seek global trends at localized price points, says Sudhanshu Agarwal, Founder and CEO. The brand typically invests between Rs 1,200 to Rs 1,500 per sq. ft. in new outlets to ensure premium aesthetics without inflating operational overheads.
Navigating competitive tailwinds in value retail
The value apparel segment is currently the most contested space in Indian retail, with Citykart competing alongside players like Zudio and V-Mart. However, Citykart maintains a competitive edge through its diverse product mix - where men’s wear and kids’ wear each contribute roughly 32 per cent and 23 per cent of sales respectively. To mitigate the challenge of rising commercial rentals, the company utilizes innovative backend tech for inventory optimization and supply chain transparency. This operational rigor is yielding results; the company reported a 20 per cent revenue growth in FY24, with current projections aiming to breach the Rs 1,000 crore revenue mark by 2025.
Founded in 2015, Citykart is a leading value-fashion retailer focused on family-centric apparel and home needs across 100+ cities. With a strong presence in UP and Bihar, the brand is now expanding into Western India. Backed by Rs 538 crore in Series B funding, Citykart maintains a robust 13 per cent same-store sales growth (SSSG) while targeting 1,300 crore in revenue by FY26.
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