06 September 2023, Mumbai
IN BRIEF
Bollywood celebrity Akshay Kumar's apparel brand Force IX has launched its direct-to-customer e-commerce store to cater to shoppers across India. The launch coincides with the brand's autumn/winter collection drop, which features a rainbow of bright colors across athleisure staples such as tracksuits and graphic t-shirts.
The brand's signature camouflage print also features button-down shirts and cold-weather essentials.
The e-commerce store offers free shipping and hassle-free exchanges and is currently offering shoppers 10% off their first order.
