A strong brand legacy is a retailer’s most valuable asset: Gautam Hari Singhania, CMD, Raymond
20 February 2025, Mumbai
Highlighting the role of brand legacy in the future of retail at an Jio World Convention Centre event, Gautam Hari Singhania, Chairman and Managing Director, Raymond, and Chairperson, ET Great India Retail Summit 2025, emphasized, a strong brand legacy proves as the retailers most valuable asset in a rapidly changing retail landscape.
Brands with a deep-rooted legacy possess long-term credibility, Singhania noted. Consumers now seek brands that resonate with their values and offer meaningful experiences, he added.
Citing Raymond as a prime example, Singhania showcased the enduring legacy cultivated by the century-old brand through quality, innovation, and emotional connection. He explained how Raymond's success stems from the milestones it shares with consumers, rather than just its products.
He further elaborated on how legacy brands like Raymond thrive by balancing tradition and modernity. From pioneering organized retail in India to continuous innovation, the brand demonstrates that legacy is a dynamic force that must evolve.
Urging retailers to recognize that a strong legacy is not just about longevity but about creating a lasting impact, Singhania stated, only brands that build deep emotional connections, consistently deliver quality, and remain authentic to their story will create an enduring legacy.
