03 January 2023, Mumbai
Abhinav Mishra has launched a resort wear collection. Featuring traditional craft techniques including mirror work as well as resham and zari embroidery, the resort collection stays true to Mishra’s classic peachy colour palette and use of heritage textiles.
What is different with this collection is the silhouettes of the garments which are both more casual and more revealing, apt for beach weddings and poolside parties. After several conversations with friends, brides and patrons over the years, Mishra felt the need to push his own creative boundaries by forming different silhouettes. Design and innovation is something he has always loved.
Abhinav Mishra is a bridal wear specialist, whose brand is deeply rooted in weddings and celebrations. Since his bridal campaigns have a strong celebratory vibe to them, he wanted to completely go left field and create a resort collection which signifies that change while keeping the essence of the brand alive. The aim in entering the niche and staple market of resort wear is to extend the brand’s reach and portfolio, helping it to engage with various realms of fashion.
The Indian resort wear market has never been stronger or more exciting. At one time resort wear was limited to inter-season, capsule collections. It is now a full-fledged industry.
