05 September 2024, Mumbai
Abraham & Thakore, celebrated as the ‘Masters of Minimalism,’ have unveiled their first flagship store in Hyderabad. Located on the ground floor of Signature Tower, the 1093-square-foot store marks the brand’s debut in the city of Nizams.
The new store showcases the brand’s Autumn/Winter collection, Parallel Universe, which blends traditional craft with innovative design. Fabrics like soft silks, crinkled seersucker, and fluid chanderi feature motifs that evoke a sense of alternate realities and time travel. The collection’s contemporary silhouettes are designed for the subtleties of everyday life.
Designed by Saurabh Dakshini of Studio Organon, the store’s aesthetic reflects Abraham & Thakore’s iconic black-and-white palette. The geometric layouts and retro-inspired Terrazzo flooring create a refined, sophisticated ambiance.
The store also highlights the Abraham & Thakore Home collection, featuring luxurious tussar bed linens with Ikat and Kantha crafts and porcelain bowls with bandhani designs. This range merges traditional craftsmanship with modern elegance.
As part of its expansion strategy, the brand plans to open more brick-and-mortar stores and enhance its online presence over the next two financial years, aiming to reach new markets and deepen connections with customers.
